#Laogao E-commerce Newsletter# [E-commerce Evening News on January 20]

Evening News: JD.com launched the "JD store" model and has opened investment; Vipshop: Since the beginning of this year, the sales of air fryers on the platform have increased by 273% year-on-year; Taobao has released "Top Ten New Year's Goods Favorites by Overseas Consumers"; Cainiao upgraded to cross-border logistics guarantee cross-border warehouses during the Spring Festival, more than 200 million New Year's Goods have been prepared; eBay South Korea has officially renamed "Gmarket Global"...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD.com launched the "JD store" model and has opened investment

According to January 20, in order to further enhance the richness of products, JD announced the launch of the "JD Store" model, focusing on investment promotion for individual business owners selling trendy and fashionable products, handicrafts, custom products and other high-quality and specialty products. It is reported that at the end of January, individual business owners can apply for "JD Main Site Individual Merchants" to settle in on JD's official investment promotion website. There are two modes of "small store" and "big V store". According to the store entry requirements, relevant qualification certificate materials can be provided. After the investment promotion team passes the review, they can successfully settle in. (E-commerce News)

2. 2022 Kuaishou Quality New Year Festival consumption trend report: Z era consumption increased by 254% year-on-year

The report pointed out that from January 1 to 16, Kuaishou E-commerce launched the "2022 Kuaishou E-commerce Quality New Year Festival" with the theme of "local anchors, authentic New Year's goods". From the perspective of the regional distribution of anchors, during the New Year's Festival, the top three northern cities where anchors are most diligent are Changchun, Shijiazhuang, and Harbin, and the top three southern cities are Guangzhou, Jinhua and Chengdu. In terms of age and gender of the consumer group, during the New Year's Festival, consumption in Z era increased by 254% year-on-year; consumption in women accounted for 75.6%, and consumption in men increased by 90% year-on-year. Among them, the consumption of small household appliances in smart life increased by 2678.2% year-on-year. (E-commerce News)

3. Taobao releases “Top Ten New Year’s Goods Favorites by Overseas Consumers”

On January 20th, today, Taobao and China Daily New Media released the "Top Ten New Year's Goods Favorites by Overseas Consumers". It is understood that the top ten New Year’s goods include: floor washing machines, "national snacks" spicy strips, mahjong machines, e-sports chairs, Hanfu in Cao County, "cosmic center" "pet New Year's clothing", museum cultural and creative products, domestic smartphones, trendy toy figures, and wigs. Data shows that in the past month, more than 20 million overseas Chinese have gone to Taobao to buy New Year’s goods. In addition to traditional Spring Festival supplies such as red envelopes, couplets, and lanterns, the taste of hometown and national snacks are the most popular. In addition, in the past month, sales of self-cleaning smart floor scrubbers on Taobao have increased by 127% year-on-year. (E-commerce News)

4. Vipshop: Since the beginning of this year, the sales of air fryers on the platform have increased by 273% year-on-year

According to news on January 20, Vipshop data showed that during the New Year’s Festival, products such as national trendy new clothes, snack gift packages and smart small appliances were favored by consumers. Since New Year's Day 2022, Vipshop's air fryer sales have increased by 273% year-on-year, and floor scrubber sales have increased by 455% year-on-year. Vipshop data shows that since the opening of the New Year Sale Festival, the sales of children's suits have increased by 143% year-on-year, and many of the popular products are "New Year greetings" with national trend elements. As of January 15, on the Vipshop platform, the sales of nut gift boxes, snack gift packs and chocolate products have increased several times year-on-year. (E-commerce News)

Internet news

5. Secoo Smart Mini Program is online on Baidu

According to January 20, Secoo and Baidu recently launched in-depth cooperation on interconnection, and Secoo smart mini program was launched on Baidu. According to reports, as an online and offline boutique lifestyle platform, Secoo has more than 50 million high-end registered users, covering clothing, shoes, bags, watches, jewelry, accessories, etc., and has more than 4,000 high-end brands entering. Through this cooperation between the two parties, users of Secoo will be more convenient to purchase and the channels will be more diversified. (E-commerce News)

6. Qian Dama New Year’s Eve dinner menu will be launched.

On January 20, recently, the Qian Auntie New Year’s Festival was officially launched in the "Qian Auntie + WeChat Mall Mini Program" and the Qian Auntie South China regional store. According to reports, during the New Year’s Festival, Aunt Qian will launch a 66-course pre-made New Year’s Eve dinner menu to create a sumptuous New Year’s Eve dinner for consumers. At present, the menu of 10 pre-made dishes for the first issue of Qian Dama New Year’s Eve dinner has been launched, including Gongan Beef Noodles Hotpot, braised beef, original cut filet steak, original MSG repair beef steak, original eye cut beef steak, stir-fried yellow beef, Chaoshan beef balls, smooth fresh beef slices, original sauce-flavored beef, tender shredded beef shreds, etc. (E-commerce News)

Cross-border newsletter

7. Youzan and Japan Airlines reach cross-border import e-commerce business cooperation

According to the news on January 20, according to the "Youzan Going Overseas", in order to promote the revitalization of Japanese local tourism-related industries, Japan Airlines recently joined hands with Youzan to deeply deploy cross-border import e-commerce business for Chinese consumers. Japan Airlines has set up a cross-border e-commerce WeChat mini program based on the Youzan platform, and has joined forces with autonomous entities and local revitalization groups and enterprises across Japan to select excellent and special products for Japanese tourism destinations. (E-commerce News)

8. Cainiao upgraded the cross-border logistics guarantee cross-border warehouses have prepared more than 200 million pieces of New Year goods during the Spring Festival.

According to January 20, Cainiao recently upgraded its cross-border logistics guarantee during the Spring Festival. Relying on its own-operated and built global logistics network, it has helped more than 10,000 cross-border merchants at home and abroad to prepare and ship goods normally during the Spring Festival. It is reported that in terms of exports, Cainiao Preferred Warehouse, Cargo Warehouse, Overseas Warehouse, etc. have maintained normal operation during the Spring Festival, and the overall stock volume exceeded 5 times the same period last year. In response to the pain points of difficulty in preparing and shipping for cross-border merchants during the Spring Festival, Cainiao has spread to 5 places in Guangdong, Zhejiang, Shandong and other countries, which can help merchants achieve full custody of cross-border logistics. (E-commerce News)

9. eBay South Korea is officially renamed "Gmarket Global"

On January 20th, eBay South Korea announced on Wednesday that it has officially changed its name to Gmarket Global after it was acquired by South Korea's largest retailer Emart, and is currently changing its website information and some major documents. It is understood that in November last year, Emart acquired 80.01% of eBay's South Korea shares for 3.44 trillion won, making it the largest shareholder, but eBay still retains 19.99% of the equity in the South Korean business. It is worth noting that Gmarket in the new name is one of the three e-commerce brands operated by eBay South Korea, and adding "Glable" after Gmarket is intended to express the vision of further expansion into the international market. (E-commerce News)

10. Jihong Co., Ltd. Southeast Asia cross-border e-commerce Jimiao Cloud SaaS service platform starts public beta

On January 20, today, Jimiao Cloud SaaS service platform, a Southeast Asian cross-border e-commerce subsidiary of Jihong Co., Ltd., was officially launched on public beta. According to GiiMall's official introduction, its platform is committed to providing sellers with one-stop full-link services such as product selection, website building, marketing, payment, warehousing, logistics, customer management, etc., empowering Chinese DTC brand overseas sellers and Southeast Asian internet celebrity bloggers, pushing more Chinese manufacturing to the world stage, creating a new marketing main battlefield, and achieving "super growth" of cross-border e-commerce business. (E-commerce News)