#Laogao E-commerce Newsletter# [E-commerce Morning News on December 16]

E-commerce information: Taobao Double 12 Charity: 5,758 rural schoolchildren received a full year of poetry lessons; Douyin e-commerce launched the customer service tool "Fei Ge Master Edition"; from January to November this year, Wenzhou's cross-border e-commerce imports and exports increased by 891% compared with the previous year; Ctrip's third quarter revenue in 2021 was 5.3 billion yuan, adjusted EBITDA was 537 million yuan; Make a friend live broadcast room: the actual paid sales in November reached 600 million yuan...

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E-commerce newsletter

1. Taobao Double 12 Charity: 5,758 rural schoolchildren received a full year of poetry lessons

According to reports on December 15, 11 Chinese charity institutions, Taobao platform and Alibaba charity jointly launched a special event on Double 12 this year, launching donations for 12 charity projects including "Shi Guang Poetry" and One Foundation's "Warm Package" project. Data from Alibaba Charity shows that as of December 14, in addition to funding rural school children's poetry classes, these kind-hearted donations will also send "warm packs" to 1,397 rural children with difficulties in life. They will also carry out wetland protection operations in 32 migratory bird habitats across the country for a year, with a total protection area of ​​more than 1,000 square kilometers. (E-commerce News)

2. Douyin e-commerce launches customer service tool "Fei Ge Master Edition"

On December 15, Douyin e-commerce officially launched the Feige Expert Edition, which supports the expert/shop official account to manage private messages and fan groups through the computer. Combined with the high-frequency use scenarios of expert private message group chats, Feige Master Edition has newly launched exclusive functions such as order product workbench, sub-account management, private message diversion and transfer, and multi-dimensional screening of historical conversations, helping e-commerce authors improve customer service efficiency and customer service team management capabilities. It is reported that the Feige Master Edition mainly has four major functions: smooth operation without lag, one-click viewing of order information, team sub-account management, and private message intelligent diversion. (E-commerce News)

3. Chinese e-commerce stocks fell on Wednesday: JD.com fell 5.14%

On December 16, US stocks closed on Wednesday, with major stock indexes rising across the board, and large technology stocks generally rising, with Apple, Amazon and Meta rising by more than 2%, while Google, Microsoft and Netflix rising by more than 1%. Chinese e-commerce stocks generally fell, with Alibaba falling 3.25%, JD.com falling 5.14%, and Pinduoduo falling 4.04%. Other popular Chinese stocks generally fell, including Manbang falling 5.06%, BOSS Direct Recruiting falling 4.73%, Bilibili falling 4.27%, and Didi falling 3.96%. (E-commerce News)

4. The first ship of Chilean cherries will be pre-sale in Tmall Supermarket this winter

12月15日消息，据天下网商报道，今日0点，今冬首船智利车厘子在天猫超市开启预售，3J级车厘子每斤预售价格回落到36.8元。上线10分钟，3000盒5公斤装的3J车厘子售空。据悉，当前，现货订单已经发出，天猫超市将提供全程冷链配送，在全国超过300城送货上门。其中北京、上海、广州、武汉、沈阳、成都、郑州和西安等核心城市还将提供小时达服务。(电商报)

Cross-border newsletter

5. From January to November this year, the import and export of cross-border e-commerce in Wenzhou increased by 891% compared with the whole year of last year.

According to the news on December 15, data from Wenzhou Municipal Bureau of Commerce showed that from January to November this year, the import and export volume under the Wenzhou Cross-border E-commerce Comprehensive Pilot Zone reached RMB 11.661 billion, an increase of 891% over the whole year of 2020. Among them, exports were 9.882 billion yuan and imports were 1.779 billion yuan, an increase of 1,286% and 283% respectively over the whole year of 2020, and cross-border e-commerce showed explosive development. At present, there are 14 cross-border e-commerce companies in Wenzhou Comprehensive Bonded Zone, with a total area of ​​56,600 square meters of bonded warehouses. Based on the three bonded warehouses that were already available in the early stage, the Comprehensive Bonded Zone has built warehouses No. 1 and No. 2 of the Cross-border E-commerce Park, which were just put into use in August this year. (E-commerce News)

6. The first cross-border e-commerce airport port in China with a scale of 100 billion yuan was settled at Guangzhou Baiyun Airport

According to Guangzhou Customs on December 16, as of now, the import and export transaction volume of Guangzhou Baiyun Airport Port in 2021 exceeded 100 billion yuan, an increase of 1.5 times year-on-year, becoming the first air port port in the country to reach the 100 billion yuan mark. Among them, the total value of cross-border e-commerce products exported to "" countries exceeded 22 billion yuan, an increase of 1.2 times year-on-year. (Economic Reference News)

7. Shopify reaches cooperation with Japanese D2C e-commerce painting

December 15th news, Canadian e-commerce Shopify announced a cooperation with Japanese D2C e-commerce website painttory, allowing sellers to purchase clothing from paintory. Currently, painting has more than 70,000 registered users, supporting designers to launch clothing brands here, and supporting merchants to manage D2C business.

It is reported that paintingry offers more than 100 different high-quality items, and each product has an original label with a brand name or logo.

Shopify said that working with painting will address the risks of investment, inventory and management for more clothing merchants. Shopify will provide more high-quality original brands through painting to help merchants operate branded products.

It is understood that if a seller wants to purchase from paintory, he needs to perform the following operations: first install the "paintory" application in the Shopify application store; create a paintory account; in paintory, choose to publish the product custom to the Shopify store; place an order, paintory will be responsible for the production and transportation of the product.

Recently, Shopify also launched the "Yahoo Advertising Linkage" application with Japanese application partner Hackleberry, which aims to enable Shopify merchants to easily serve and manage advertisements on Yahoo Japan.

As the number of online shopping consumers increases and the number of online stores is growing rapidly, how to attract customers to their own stores is one of the problems faced by online merchants. "Yahoo Advertising Linkage" is the application developed by Shopify based on this.

It is worth mentioning that in early December, Shopify announced its sales data for Black Friday Network in 2021. Data shows that its global sales reached US$6.3 billion, a 23% increase from US$5.1 billion in 2020 and more than double the global sales in the same period in 2019.

According to official Shopify, sales per unit time peaked at 12:2 noon Eastern Time at Black Friday, with sales per minute of nearly $3.1 million. As of 4 a.m. ET, merchants' sales exceeded $1 billion, four hours ahead of last year's Black Friday; 47 million consumers around the world have purchased independent brands and direct-to-consumer brands supported by Shopify. (E-commerce News)

Internet Information

8. Ctrip's third quarter revenue in 2021 was RMB 5.3 billion adjusted EBITDA of RMB 537 million

According to December 16, today, Ctrip Group released its unaudited financial results for the third quarter ended September 30, 2021. Data shows that in the third quarter of 2021, Ctrip Group achieved revenue of 5.3 billion yuan, adjusted EBITDA of 537 million yuan, and adjusted EBITDA profit margin of 10%. It is worth noting that while the outbound travel business has not yet recovered, Ctrip's total revenue in the first three quarters of this year still recovered to 56% of the same period in 2019. Previously, the Ministry of Culture and Tourism disclosed that domestic tourism revenue in the first three quarters was 2.37 trillion yuan, recovering to 54.4% in the same period in 2019. (E-commerce News)

9. Ele.me CPS adjusts commission settlement rules

According to the news on December 15, the Taobao Alliance Ele.me merchant CPS promotion activity will be partially adjusted on January 20, 2022. The original order settlement method for the merchant to pay the commission remains unchanged and is still settled according to the actual commission ratio of the merchant. The following adjustments will be made to order commissions of merchants without commissions, and will be carried out in stages. (E-commerce News)

10. Make a friend live broadcast room: The actual payment of sales in November reached 600 million yuan

On December 15, Luo Yonghao's live broadcast company "Make a Friend" released its record of selling goods in November, and ranked first in Douyin with actual payment sales of 600 million yuan. A friend revealed that the company had just completed its first round of fission and now has 1+9 live broadcast rooms. Data shows that as of April this year, Luo Yonghao has become the number one anchor of Douyin in the past year. The live broadcast room where he made friends sold a total of 18 million items, with sales of 3 billion yuan. (E-commerce News)