#Laogao E-commerce Newsletter# [March 7 E-commerce Morning News]

Morning News: In 2021, the scale of fresh food e-commerce transactions reached 465.81 billion yuan, an increase of 27.92% year-on-year; Douyin e-commerce focuses on adding new functions such as "e-commerce members" in private domains; Kuaishou Magnetic Engine releases the 2022 Goddess Traffic Strategy Guide; TikTok suspends video live broadcast and upload services in Russia; news says that Indian social e-commerce platform Meesho plans to IPO in 2023...

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E-commerce newsletter

1. In 2021, the scale of fresh food e-commerce transactions reached 465.81 billion yuan, an increase of 27.92% year-on-year

March 6th news, recently, the E-Commerce Research Center of the Network Economics and Social Security released the "2021 China Fresh E-commerce Market Data Report". Data shows that the scale of fresh food e-commerce transactions in 2021 reached 465.81 billion yuan, a year-on-year increase of 27.92%, and the penetration rate of the fresh food e-commerce industry reached 7.91%. From 2018 to 2020, the scale (growth rate) of fresh food e-commerce transactions were: 195 billion yuan (39%), 255.45 billion yuan (31%), and 364.13 billion yuan, respectively. In 2021, there were 8 investment and financing events in the domestic fresh food e-commerce industry, with a total financing amount of 8.05 billion yuan. The platforms involved are: T11, Senguoyun, Pupu Supermarket, Dingdong Maicai, Feixiongling Fresh, Rabbit Fresh, and Favorite Vegetables. (E-commerce News)

2. Douyin e-commerce focuses on adding new functions such as "e-commerce membership" in private domains

According to Tech Planet, TikTok is changing its previous approach to e-commerce, constantly increasing its private domain functions, and accelerating its layout in private domains. In addition to the previously exposed test fan group and loyal fan functions, Douyin recently tested the first-level entrance of "shopping" on the App homepage, benchmarking Taobao's "subscription" to create a merchant version of the circle of friends; it also added the "e-commerce membership" function to create a private domain traffic pool for merchants; in addition, it also tested the "re-purchase coupons" and "My often-purchase good goods" functions to improve the order repurchase rate. (E-commerce News)

3. Kuaishou Magnetic Engine Releases 2022 Goddess Traffic Strategy Guide

March 6th news, Kuaishou Magnetic Engine recently released the "2022 Goddess Traffic Strategy Guide". It is understood that this year's Goddess Festival, Kuaishou will create a special session for the New Market Goddess Festival. The main venue will hold a brand challenge, launch a special zone for good species grass and a live broadcast of good things, and release "Goddess Theater". (E-commerce News)

4. Douyin e-commerce will hold a "Spring Rejuvenation Season" event for the home care and flower cleaning industry

According to March 6, Douyin e-commerce recently released the "Spring and Refreshing Season" activity rules, with the event time from March 9 to March 15, and the activity scope is all merchants and experts on Douyin e-commerce for the "Personal Protection and Clean Flowers" category. It is understood that the first event is the key live broadcast room, the registration time is from February 24 to March 15, 2022, and the event time is from March 9 to March 15, 2022. Douyin e-commerce will provide live streaming support to high-quality merchants, recommend personal care products in live streaming and short videos, and post corresponding store product links, etc. (E-commerce News)

Internet news

5. Jingxi starts the first online and offline "Spring Farming Festival"

On March 6, JD.com's life consumption mall Jingxi officially launched the first online and offline "Spring Farm" using Jingxi Farm as a carrier. During the "Spring Farming Festival", Jingxi will continue to list shepherd's purse for 2.99 yuan, asparagus for 3.98 yuan, etc. in many places in the APP and mini-programs. Consumers place orders on the same day and can deliver them the next day. (E-commerce News)

6. SF Express upgrades the tea delivery industry solution to achieve minute-level delivery

According to March 6, recently, the 2022 SF Express Spring Tea Delivery Solution Promotion Conference was held in Hefei, Anhui Province, and SF Express released the "Tea Industry Solution". In terms of transportation, SF Express is equipped with a "tea delivery special vehicle" in the main tea production area. Through priority transfer, priority transportation, and priority delivery, remote tea production areas can also enjoy high-quality logistics services. In addition, in 2022, SF Express delivery services will be fully upgraded, and the joint urban express delivery can achieve minute-level delivery in more than 20 cities. SF Express has also established a "tea delivery special service team" to provide customers with special service support from all aspects and multiple angles. (E-commerce News)

Cross-border information

7. TikTok suspends live video broadcast and upload services in Russia

March 7 news, short video app TikTok said on Sunday that it would suspend live video broadcasts and upload services in Russia as the company is evaluating the impact of the new media law signed by Russian President Putin last Friday. It is reported that last Friday, Putin signed a bill that will sentence up to 15 years in prison to spreaders of "fake news" about the Russian army. (E-commerce News)

8. News says that Indian social e-commerce platform Meesho plans to IPO in 2023

March 6 news, according to foreign media reports, people familiar with the matter recently said that Indian social e-commerce platform Meesho is preparing for listing, and is expected to be completed in 2022 and will be launched in early 2023. Meesho will submit its listing application documents by January next year, hoping to basically complete the IPO by the first half of 2023. As for the listing location, both local India and the United States are within the scope of Meesho's assessment. Meesho has not responded to this yet. Tianyan Check shows that in September last year, Meesho received $570 million in investment, with the company's valuation of $4.9 billion; in October, Meesho received more than $50 million in strategic financing from Google. (E-commerce News)

9. American sports e-commerce Fanatics receives $1.5 billion in financing and valuation of $27 billion

According to news on March 6, Tianyan Check information shows that recently, American sports e-commerce fanatics received a US$1.5 billion Series F financing, with the company's valuation of US$27 billion. In March 2021, Fanatics announced a partnership with Chinese private equity firm Hillhouse Capital Group to co-found a joint venture Fanatics China with the goal of expanding its business to China. Fanatics' preliminary plan in the Chinese market is to operate both online and offline businesses, with sales channels including Alibaba and Tencent's online e-commerce platforms, as well as offline physical stores. (E-commerce News)

10. Lazada launches 2022 spring campus recruitment

According to March 6, Lazada recently launched the 2022 spring campus recruitment, and the recruitment targets are all 2022 graduates at home and abroad, and the delivery time is until May 30, 2022. According to reports, Lazada was established in 2012 and has become Alibaba's flagship e-commerce platform in Southeast Asia since 2016, with more than 130 million active consumers per year. Over the past three years, Lazada's quarterly order volume has increased by more than 100% year-on-year. Lazada Group is committed to connecting six markets, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through an e-commerce ecosystem composed of technology, logistics and payment systems. (E-commerce News)