Entering the Shopee, the novice task is to start
Merchants who successfully settle in Shopee are often stuck on the novice task!
Simple uploading of products and introductory exams are actually not difficult!
Next, let’s bring you how to quickly complete the novice of shopee shrimp skin!
1. What tasks will be there after Shopee settled in?
3 newbies after Shopee settles in :
1. Complete 50 products upload within 5 days;
2. Study the "Newbie Seller One-Day" video course seriously;
3. Complete Shopee new seller entry test paper and pass.
2. Why do you need to upload 50 products in 5 days?
Many businesses that have just entered Shopee will wonder why they have to upload 50 products on the 5th? Why is this done?
(1) The initial stage of the opening of a new store is also the support period for platform traffic.
Newly released products will be supported by the platform. 50 products are uploaded in 5 days, and on average, there are 10 products in one day. For the e-commerce industry , I think everyone can do it easily. So why set this standard? This is because there has always been a bad phenomenon: "Many businesses just leave the store after applying for it." If you have a headache, how to choose a product? How to shoot? How to choose freight logistics? And when I was stuck in the first step of publishing the product, the activity and traffic of the subsequent store have passed.
(2) Make good use of the incubation period
The first three months of the opening of Shopee's new store are from the incubation period, and the opening of the new store is free of commission during the incubation period. The first step of the incubation period is to publish 50 products within 5 days.
(3) Connect with platform operation manager
This is very important. The operation manager is a platform divided according to the merchant category. It is a manager who assists merchants in order to issue orders. The operation manager will provide merchants with official operation tips and order order guidance on the shopee platform . If you fail to upload 50 products in 5 days within five days, you cannot connect with the platform's operation manager.
3. Quickly complete tips for uploading 50 products in 5 days?
(1) Break the misunderstanding and quickly select products
许多商家会有这样的误区：我沒有货源不能上传商品该怎么办？不知道选品可以做杂货店么？初期上传了这个品类后续可以换为别的品类吗？答案是：可以！，所以接下来怎么办你知道了吧。如果你是有货源商家，可选取拿手的货源品类上传。如果你是无货源商家，可根据站点确认选品，可以去第三方平台网站采集商品上传。假如不能确认选品，可前往【Shopee官方网站>>商家学习中心】了解查看。（提示：需已入驻商家才可登录网站学习相关内容）
(2) Upload products in accordance with official guidelines
For specific product upload steps, click to view: [Seller Learning Center >> Upload individual products], follow the steps guided in it.
(3) Upload products in batches to improve efficiency
You can upload multiple products at one time according to the Seller Center>Batch Upload function, which allows you to manage products more quickly and conveniently. Very convenient. In the future, when the store’s order volume increases, you can use the batch upload function to add new products and product specifications.
The steps for batch upload are as follows:
1. Generate & download templates.
2. Fill in the template.
3. Upload & view.
4. Supplementary information & publish products.
For more specific steps, you can click to go to [Shopee Seller Learning Center] to view.
4. Is there any punishment for novices to complete the task?
If the novice task cannot be completed, it will directly affect the connection of subsequent operation managers and subsequent operations on the platform. After the store review, the novice task must be completed as soon as possible.
The above guide on Shopee novice tasks is mainly used for all merchants who stay at this stage; entering Shopee and completing the novice tasks is just the beginning. If you want to do a good job in cross-border e-commerce , you have to read down!
Shopee operation, where does Xiaobai start
Shopee operation, where should Xiaobai start? The important point is to select products. So how should we choose products? What is the basis? What is more important than product selection?
1. How to choose a product
The question of how to choose products is a cliché. Those who have worked in e-commerce understand that product selection is the first step to start their work. Learning how to choose products is sometimes more cost-effective than spending money on advertising yourself, so product selection is also a particularly important step.
First of all, we need to start selecting products after confirming the industry. If you choose products, the first thing you should pay attention to is market popularity.
Shopee's market popularity is very easy to find. Just get the corresponding Shopee weekly report directly. Weekly reports can be obtained from account managers, WeChat official accounts, and Shopee University .
The Shopee weekly report will list the corresponding popular Shopee products on time, and each site will have them. We only need to pay attention to the corresponding categories of operations of the site. In addition to letting you see the recent market boom, Shopee weekly report can also reflect a recent market operating pattern, which is the core key to everyone's attention.
For example: Shopee will sell sunglasses at some sites very popular every summer. When most businesses see the total sales of sunglasses in the weekly report, they will immediately go to their stores to publish sunglasses-type products, and then start waiting for orders. In fact, there is no problem with this step. It is pursuing traffic. But the problem is that the merchants who see the weekly report say at least 100,000 yuan. In other words, the sellers of these 100,000 yuan will say at least 50,000 yuan will go to the store to release sunglasses products. Then some people release dozens of SKUs at one time, which will cause more than tens of thousands of more products to suddenly appear in a site of shrimp skin. At this time, you look at the sunglasses released again. Are you sure that you can break into your own world among these hundreds of thousands of products?
If you are a hot seller, have a strong number of fans, hold a lot of advertising funds, and then have safe and standardized sales channels, you can do it and quickly increase the volume. But you are just a novice today, you don’t have much money and have few data channels. What can you use to compete with others? Rely on refined operations? Do you use time and operating costs to deduct other people's advantages? Or use a keen sense of business to seize some of the initiative? None of these are!
Our article today is for novice novices, so the next focus is on the second one.
When others have already sold sunglasses, we can start making market predictions . From the perspective of people, who will buy sunglasses? Of course, it is someone who needs sunglasses. Who needs sunglasses? Of course, people who need to go out to play, who will go out to play? Where will these people go to play? We all go out in summer, especially in Southeast Asia, where the temperature rises, and most groups may be equipped with sunglasses, but we may also wear sunglasses around the theme of traveling, in addition to sunglasses, we may also wear certain sunscreen hats? It may be paired with certain sunscreen clothes and swimsuit-related ones. For cosmetics categories, it may be paired with certain sunscreens or anti-mosquito aromatherapy. For home categories, you may prepare some glasses for storage and sorting, some kitchen utensils, lunch boxes, dining cloth, and grass cloth for picnics. For outdoor categories, you may need an outdoor tent, or an outdoor sprinkler tool. For digital categories, outdoors may require some small fans and some outdoor Bluetooth speakers...
In this way, for a hot-selling product, it is possible to disassemble it according to the development trend and seasons and behavioral habits, so that you can find the category that suits you truly top-quality, rather than blindly performing top-quality products.
At this time, we can mainly choose which products you need to go up and which products may become popular products below. Today's popular products have long been confirmed to be glasses, and we have no way to compete. We can only use certain development trends to distinguish in the following market activities, and then use your own sense of business to select suitable and perhaps popular categories, and then stand out among hundreds of thousands of products. This is the foundation of your business.
In addition to the shrimp skin weekly report, there are various data analysis tools on the market. You can search directly in the search box on Shopee's website to query for some hot-selling products in the category, and directly observe the top-quality trends of hot-selling people in the competition among peers . There are many main query methods, so I won't explain them one by one.
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2. What is the basis for product selection
The most important aspect of cross-border e-commerce is to understand whether the choice of the model meets the customs and habits of the locals . Just like if you buy Korean and Japanese clothing in Malaysia, it is difficult to sell. Due to the different customs and habits, Korea and Japan focus on streamlining, European and American countries focus on diversity, while Southeast Asia focuses on folk customs, and clothing is mostly dignified and solemn. Even in summer, men mainly focus on jeans and jeans and shorts, and women still need to wear a headscarf. Therefore, the first basis for choosing the model is to respect and value customs and habits, and choose products that meet the habits of the locals.
Do a good job in positioning analysis and analysis. Below, we will analyze it one by one according to the method of peeling onions.
Based on market popularity, selecting matching products. This market popularity refers to the market popularity of my country's e-commerce. Whether it is Alibaba or other platforms, they will provide cross-border e-commerce purchase guides. This guide is one of the key points you choose. We can see the recent trends in the guide. The popularity of this thing is not only in clothing categories, but also in other categories. Therefore, everyone's focus is to try to choose products with higher sales volume on the basis of satisfying the customs and habits of local people.
A high sales volume means that the current supply chain of goods is strong, and at least there will be no supply cuts or production suspensions in the early stages of the product. At the same time , sales volume indicates the group basis. The larger the selection area of the group base, the more likely the product is to become a hot product.
For example: Women's headscarf. The sales volume of women's headscarf in my country is not high. It is mainly concentrated in Muslims or women with 30+ years of purchase. The main purpose is to meet the importance of customs and habits or use it for sun protection. The style is mostly based on plain colors.
Everyone focuses on the theme. The product attribute of the headscarf is to wrap the head or use it for religious beliefs. If you are on vacation in our country, the headscarf will make various special patterns or patterns. In other countries, a lot of things are because they attach importance to customs or the use of religious beliefs, while customs or religious beliefs are surrounded by dignity and solemnity. Therefore, they are generally focused on plain colors, with fewer patterns as much as possible, and the materials are as good as possible.
Seeing this, most students already know how to select products. Plain colors and higher materials are preferred, followed by sales.
The appearance and attributes of the product indicate whether the product can be added to the collection and purchase.
The sales volume of goods affects whether the goods' supply chain is strong.
The product's picture details affect the selection of the product and will generate sales clicks.
The last one mainly talks about the pictures of the product. Students who have worked in cross-border e-commerce know that they should try to choose white background pictures . Since white background pictures are the favorites of consumers abroad, they are simple and clean.
But there is one reason you may not be clear about. It is not that consumers like white background images, but that algorithms like white background images. The algorithm recognizes white background images and will quickly identify specific products, and at the same time analyze the attributes of the products, which will be easier to recommend to the right people. This is crucial.
Therefore, those who do Shopee should remember one thing, try to choose a white background picture as the main picture of the product to facilitate algorithm analysis . This method is mainly for Xiaobai to use. If there is no white background image, try to choose the background not to be too messy. The plain and simple scene-based image is used as the first image, mainly to facilitate the algorithm to analyze and position the product, so as to recommend it to the appropriate population for display.
3. What is more important than product selection?
The third point is simply off-topic. Its importance is more critical than the above, so everyone needs to think about it in a certain amount of depth next.
What is more important than product selection is actually not difficult, it is just thinking about customer habits .
Now, whether you are doing cross-border e-commerce, domestic e-commerce , or other industries, the point that cannot be focused on is people-oriented. All the things you do are to provide people with better services and better products.
If you just expect to sell something casually and set a price to make a lot of money, then you should change your career as soon as possible, because this is really not suitable for you.
Doing e-commerce is actually doing business. The goal of doing business is to work with others. Don’t treat your customers as fools. Customers are not stupid. What services do you provide and what products you sell can see. Therefore, only by truly understanding the essence of business can you have the opportunity to become a real boss.
In general, these are the general process of product selection. Everyone may start from the heart to provide customers with higher quality services and better products.
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