#Laogao E-commerce Newsletter# [E-commerce Evening News on December 21]

E-commerce information: Taobao data: Overseas users have auctioned more than 300,000 pet New Year clothing in the past month; Douyin Goods New Year Festival starts investment; Dingdong Maicai Winter Solstice consumption report: The total sales of dumpling products since December increased by more than 40% month-on-month; Mogujie canceled the 2022 fiscal year Q2 performance conference call on December 23; Lazada GMV exceeded US$21 billion in six Southeast Asian countries...

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E-commerce newsletter

1. Taobao 88VIP rights and interests add Quark network disk SVIP

On December 21, Taobao 88VIP recently announced that its equity has been upgraded again, and Quark Netdisk joined Taobao 88VIP camp. 88VIP users can enjoy 37 rights and interests of Quark Netdisk SVIP members. Users can log in to the Taobao App to enter my Taobao, bind an account in the 88VIP membership center, and receive a Quark Network Disk SVIP membership. It is understood that at present, Taobao 88VIP has member rights and interests such as Ele.me, Youku, NetEase Cloud, Fliggy, Gaode, and Taopiaopiao. At the same time, the discount is 15% off and covers more than 488 brands including Tmall International and Tmall Supermarket. (E-commerce News)

2. TikTok Goods New Year Festival starts investment

On December 21, Douyin e-commerce announced that it has officially launched the Douyin Goods New Year’s Day investment promotion, and announced the rhythm, gameplay and various incentive policies of the Douyin Goods New Year’s Day. According to reports, the Douyin Goods New Year Festival will officially start on January 1, 2022 and end on January 16. During the event, Douyin Goods New Year's Festival will also launch multiple operational support policies such as good things live broadcast room, hometown New Year's Short Video Championship, National Mission Competition, Peak Mission Competition, and multiple operational support policies such as platform technical service fees limited-time refund, and 10 billion subsidies to help partners quickly achieve sales goals. (E-commerce News)

3. Dingdong Maicai Winter Solstice consumption report: The total sales of dumpling products since December increased by more than 40% month-on-month

According to the news on December 21, Dingdong Maicai’s winter solstice consumption report released today, the total sales of dumpling products have increased by more than 40% month-on-month since December, and the southwest region has performed particularly strongly, with both total sales and total sales increasing by more than 10 times year-on-year. Tangyuan and winter winemaking have also become popular products the week before the winter solstice. Starting from December 15, consumers in East China have placed "crazy" orders for winter brewing. As of December 19, daily sales of winter brewing increased by more than 200% month-on-month, of which sales on December 17 increased by 677% month-on-month. Data shows that the total sales and total sales of dumplings in the southwest region both increased by more than 200% year-on-year. (E-commerce News)

4. WeChat "Video Live New Year's Goods Festival" launched

According to December 21, the WeChat "Video Account Live Broadcast New Year's Goods Festival" event will be held from January 6 to January 12, 2022. The event products cover seven major categories including clothing, food, beauty, home furnishings, jewelry, digital 3C. It is reported that this event will recruit brands, experts and goods, including 9 S-level brands, 24 A-level brands and 80 B-level brands. Video accounts will also provide different rights and benefits to merchants of different levels. At present, the event has started its lecture. (E-commerce News)

Internet news

5. Meituan data: The number of hot pot online stores in 2021 increased by 15% year-on-year

According to December 21, Meituan recently released the "most" ranking of the 2021 hot pot ten hot pot stores. Data shows that the number of hot pot online stores in 2021 grew by 15% year-on-year. The "China Hot Pot Big Data Report" shows that the number of Sichuan and Chongqing hot pot merchants accounts for the highest proportion of the total number of hot pot merchants in the country, exceeding 60%. Meituan data shows that from 2019 to 2021, Sichuan and Chongqing hot pot accounted for 40% of the online sales share of hot pot. At the same time, the online sales share of Chaoshan beef hot pot, chuanchuanxiang and fish hot pot was 9.1%, 7.2%, and 6.4%, respectively. Pig belly chicken, dabianlu, local chicken coop hotpot and other ingredients have grown rapidly and have great potential. (E-commerce News)

6. Mogujie cancels the Q2 performance conference call for fiscal year 2022 on December 23

It is worth mentioning that today, several Maimai users revealed that Mogujie plans to lay off employees. It is reported that Mogujie lays off approximately 30% of its employees as a whole, of which the technical department layoffs as high as 80%. According to the leaked information, after the adjustment of the Mogujie technical department, only more than 30 people were left, and only 3 people were left in the operation and maintenance department. Public information shows that Mogujie was founded in 2011 and is an e-commerce website focusing on fashionable female consumers. In December 2018, Mogujie was officially listed on the New York Stock Exchange with the stock code "MOGU". (E-commerce News)

Cross-border newsletter

7. Lazada GMV exceeds US$21 billion in six Southeast Asian countries

On December 21, the latest data released by Alibaba's Southeast Asian flagship e-commerce platform Lazada shows that Lazada's annual active consumers have increased by 80% in the past 18 months to 130 million; monthly active users have also increased by more than 70% to 159 million in the past 18 months. In the past 12 months to September this year, the total transaction volume of Lazada operating in the six Southeast Asian countries has exceeded US$21 billion. Lazada Group CEO Li Chun said at Alibaba Investor Day that Lazada will continue to build the best e-commerce digital ecosystem in the region to help more local Southeast Asian businesses grow, with the goal of serving 300 million Southeast Asian consumers by 2030. (E-commerce News)

8. Taobao data: Overseas users have auctioned more than 300,000 pet New Year clothing in the past month

According to news on December 21, data from Taobao showed that in the past month, overseas users have placed orders for more than 300,000 pet New Year clothing on Taobao. Pet antler headbands, bell scarves, New Year's greeting towels, lion dance clothes, and even pet hair dryers, treadmills and other products have become popular choices for foreign consumers. Taking pet categories as an example, pet clothing brands that are positioned as mid-to-high-end and original designs, as well as domestic pet smart products, such as automatic feeding machines, water dispensers, cat dryers, etc., have all ushered in the peak of going overseas. From January to November this year, the sales of pet products overseas through Taobao and Tmall increased by about 45% year-on-year, and the sales of smart products overseas doubled. (E-commerce News)

9. Gansu's first cross-border e-commerce export overseas warehouse business clearance

On December 21, a batch of fresh apples submitted by Tianshui Dazhou Cross-border E-commerce Comprehensive Service Co., Ltd. at Tianshui Customs, which was affiliated to Lanzhou Customs, were successfully sent to overseas markets through cross-border e-commerce export overseas warehouses. This is the first overseas warehouse business for cross-border e-commerce exports in Gansu Province, marking that the export of special products has added a new channel after the direct export of cross-border e-commerce. It is understood that cross-border e-commerce export overseas warehouses refer to the model in which domestic enterprises export goods to overseas warehouses through cross-border logistics, and then deliver them from overseas warehouses to buyers after transactions through cross-border e-commerce platforms, and transmit relevant electronic data to customs. (E-commerce News)

10. Walmart Chile acquires baby products e-commerce company Babytuto

December 21 news, according to foreign media reports, Walmart Chile recently announced the acquisition of baby products and toy e-commerce company Babytuto to strengthen its digital market share in the baby field. The new acquisition plan will be completed in January 2022, when Walmart Chile's baby brands will more than double. It is reported that Babytuto was founded in 2013 and currently provides 35,000 products from more than 400 local and international brands, including KidsCool, emuBaby, Cybex, Britax, UppaBaby, etc. (E-commerce News)