Evening News: Taobao announced the investment rules for the 2022 New Year’s Goods Festival; Douyin officially launched the “rumor-refuting zone”; SF Express launched the “pay order” WeChat mini program in the same city to try the waters of social order-sharing; JD International’s “Commercial and Warehouse Integration” project was officially launched in the Hangzhou Comprehensive Bonded Zone; Amazon’s brand acquirer “Benitago” received a US$325 million Series A financing...
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1. Taobao announces investment rules for the 2022 New Year’s Goods Festival
According to the news on December 16, Taobao announced the investment rules for the 2022 Taobao New Year’s Goods Festival. It is reported that the 2022 Taobao New Year’s Festival will be held on January 7, 2022, and the official event will be from 20:00:00 on January 9, 2022 to 23:59:59 on January 15, 2022. It is understood that the gameplay of this event is still a cross-store discount. The specific one is: 15 off for every 199 or 50 off for every 1,000 or 1,000. The full reduction gears for different categories may vary, and the display of the system settings page shall prevail. In addition, the Taobao New Year’s Goods Festival event will no longer default to the full-store product participation, but will be replaced by the product category specified in the event to participate in the registration. All products in the specified categories of stores must support the full-store product discount. (E-commerce News)
2. TikTok officially launched the "Rule Refutation Zone"
On December 16, TikTok officially launched the "Rumor Refutation Zone", inviting professional creators from various fields to produce content to interpret and refute rumors about life and knowledge that users on the site care about. In the early days of its launch, Douyin invited nearly 100 doctors from Grade A hospitals to publish multiple health rumor-refuting articles and videos. In the future, Douyin will invite more creators from other industries to produce various different content. According to a relevant person in charge of Douyin, the platform currently receives about 90,000 rumors and complaints every day. (E-commerce News)
3. SF Express launches "pay order" WeChat mini program to test the waters of social order-sharing
According to Beijing Business Daily, recently, SF Express launched a WeChat mini program called "Paying Single" in the same city, which uses a multi-order and a 3-kilometer social order-sharing service. It is understood that the platform not only connects to Luckin Coffee, Heytea, Naixue’s Tea, McDonald’s, etc., but will also expand other services such as catering takeaway in the future. At present, "paying the day" is being tested in some areas of Shanghai and Shenzhen. A relevant person in charge of SF Express City introduced that the positioning of "paying a single day" is a social treat model, and it is still in the verification stage. (E-commerce News)
4、唯品会CEO沈亚退出多家唯品会关联公司高管职务
12月16日消息，天眼查信息显示，自今年10月底至今，唯品会CEO沈亚已接连退出13家唯品会关联公司法定代表人、执行董事、总经理等职务。涉及的公司包括温州品唯电子商务有限公司、赣州唯品会电子商务有限公司、重庆唯品会品唯物流有限公司、郑州品唯电子商务有限公司、天津唯品会物流有限公司、唯品会（邯郸）电子商务有限公司等。（电商报）
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5. Qiancheng Wuyou's revenue in Q3 2021 was 1.018 billion yuan year-on-year.
According to December 16, Qiancheng Wuyou released its third quarter financial report for 2021 a few days ago. According to the financial report, in the third quarter ended September 30, Qiancheng Wuyou's net revenue was 1.0184 billion yuan, an increase of 19.3% from 906.1 million yuan in the same period last year; net profit was 46.6 million yuan, compared with 173.3 million yuan in the same period in 2020; net profit in the third quarter under non-general accounting standards was 134.9 million yuan, compared with 243 million yuan in the same period last year; fully diluted earnings per share was 0.68 yuan, compared with 2.55 yuan in the same period in 2020. In the third quarter of 2021, Qiancheng Wuyou’s online recruitment service revenue increased by 17.8% to 642.6 million yuan from 545.5 million yuan in the same period in 2020, mainly due to the improvement in recruitment demand and employer activities this year. (E-commerce News)
6. Xiaohongshu launches a new round of "false marketing" governance projects
On December 16, it was learned from Xiaohongshu that the platform has launched a new round of "false marketing" governance projects, and the first batch of 29 brands suspected of false marketing have been banned. Compared with the previous governance special projects, the scope of this governance will be further expanded to cover the upstream and downstream of the entire "writing and distribution" gray industry chain. Searching for keywords of a certain brand on Xiaohongshu, the relevant notes can no longer be displayed, and the page only shows the prompt "The brand is suspected of false marketing and the relevant content will not be displayed." (E-commerce News)
Cross-border newsletter
7. JD International’s “Commercial and Warehouse Integration” project officially landed in Hangzhou Comprehensive Bonded Zone
On December 16, according to the "Haiku Cloud Warehouse", today, JD International's "Commercial Warehouse Integration" project was officially launched in the Haiku Bonded Warehouse in Hangzhou Comprehensive Bonded Warehouse. The project was jointly initiated by JD International and Hangzhou Haiku Supply Chain Management Co., Ltd., aiming to integrate high-quality warehousing resources, achieve efficient warehousing and utilization, and provide merchants with integrated logistics and business flow solutions. On the basis of JD International's self-operated business, it adds a variety of business scenarios such as omni-channel C-end one-piece distribution, expert live broadcast, and B-end quick distribution. It is reported that Haiku Bonded Warehouse is the first bonded warehouse to undertake the formal implementation of the project. (E-commerce News)
8. Amazon brand acquirer "Benitago" received US$325 million in Series A financing
According to 36Kr, recently, Amazon's brand acquirer "Benitago" received a US$325 million Series A financing. This round of financing was led by asset management company CoVenture and followed by HSBC UK. The funds for this round of financing will be mainly used to further build its product development studio, expand the scale of Amazon's brand acquisition, and continue to expand its brand portfolio through multiple platforms. It is understood that Benitago was founded in 2016. Before starting to acquire the Amazon brand, Benitago had independently established 5 brands and independently operated nearly 10 famous brands. (E-commerce News)
9. Oceana Report: Amazon generates about 600 million pounds of plastic packaging waste in 2020
On December 16, an environmental group Oceana recently released a report that Amazon generated an estimated 599 million pounds of plastic packaging waste last year because the company delivered billions of parcels during the COVID-19 pandemic, an increase of 29% from Oceana's 2019 estimate. Oceana noted that as many as 23.5 million pounds of this plastic waste enter the world’s waterways and oceans, according to a peer-reviewed study on plastic waste pollution published in the journal Science in 2020. Oceana's report says it is estimated that 17.6 billion pounds of new plastic enter the world's oceans every year, and Amazon contributes 23.5 million pounds of that, accounting for only a small part of the total. (E-commerce News)
10. JD.com launches one-stop product selection platform "JD Sourcing" for shopify sellers
According to reports on December 16, it is reported that recently, JD.com launched a "one-stop product selection platform" for Shopify sellers - JD Sourcing. Official introduction shows that JD Procurement is using JD's supply chain and logistics capabilities to establish dropshipping 2.0 to provide reliable services to Shopify merchants around the world. Cross-border sellers can directly source products from JD Sourcing through the JD Sourcing application on Shopify and put them on the Shopify page. (E-commerce News)
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