Everyone knows that the first thing you know about when doing e-commerce is Taobao, because the threshold for Taobao is relatively low. Although Taobao has many customers, the competition is also fierce. In order to enable their stores to have more sales, many merchants are willing to fight price war zones to obtain traffic and sales. In fact, this situation is quite common, but I still hope that merchants should protect their own interests. After all, opening Taobao stores is mainly to make money. If we encounter an opponent's price war, how should we deal with it as peers? What should Taobao operate?
Today we will explain from four aspects how we need to deal with the price war:
First, Taobao operation optimization pictures
If the pictures of Taobao Baby are similar or even the same as those of the competitors, if the price is not that advantageous, then the customer will naturally choose to click on the competitor’s products. To make the picture clear, you must show the selling points and advantages on the picture and grasp the pain points of customers, which will naturally attract clicks from customers. There is also the baby details page, which is a very critical factor for conversion. We must highlight the characteristics of the product so that customers can feel the difference.
Second, Taobao operation should set up more details
For example, payment methods generally set Alipay balance payment and bank card payment. In order to increase more customer base, you can set Huabei and credit card payment, which is also an advantage. There is also the setting up freight insurance, 15-day unreasonable return and exchange, etc., so that you can gain customer trust and create a desire to buy.
Third, Taobao operation must understand the fish pond marketing of old customers
In fact, it is to establish an old customer base, so that you can communicate with old customers in a timely manner, and give back to customers in a timely manner if there are any benefits, so that customers can increase their repurchase opportunities.
Fourth, Taobao operation services should be paid attention to
Customer service is the first face of contact with customers, and the first impression of customer service is very important, so customer service must conduct professional training regularly because their service is related to conversion rate and praise rate. Many merchants will explain why the product is very good, but why there are still so many bad reviews, which are mostly caused by logistics and customer service. Customer service should do a good job in pre-sales, during-sales and after-sales. When customers have problems, they should not just shirk their problems. They should solve them in a timely manner so that they can get unanimous praise from customers. Recommended reading : Taobao operation tutorial plan
In the above 4 points, we can deal with them when our opponents fight a price war. In fact, we should pay attention to these details in normal times, because it takes time to achieve results after years of operation. Price war is only a temporary means and not a long-term solution, so we still need to do operations seriously.
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