#Laogao E-commerce Newsletter#[E-commerce Evening News on May 17]

Evening information: 1688 will launch the L-level hierarchical system of the store and will be officially launched on May 31; Taobao plans to adjust the "Taobao Material Standard Definition Table" and related rules; Kuaishou e-commerce merchant evaluation management module is officially launched; eBay Labels and FedEx transportation label platform are integrated; Lianlian International launches the JD International B2B platform collection function...

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E-commerce newsletter

1. 1688 will launch the L-level hierarchical system of the store and will be officially launched on May 31.

It is understood that the scope of application of this rule is spot products in consumer categories. The L-level store can be logged into the merchant backend or the merchant growth center to view. The platform will calculate the data status of each indicator under the store L-level standard every day, and update the data changes of the store L-level next day. (E-commerce News)

2. Taobao plans to adjust the "Taobao Material Standard Definition Table" and related rules

On May 17, Taobao issued a notice today, intending to adjust the "Taobao Material Standard Definition Table" and related rules. The new material definition standards for furniture and hardware products, "Furniture-related Standards" and "Sanitary Ware Hardware-related Standards" will officially take effect on May 24, 2022. Under the industry sub-category, it is required to describe the material information of the product in a true and complete manner to ensure that the actual material of the product is consistent with the description; if the material information description appears in each element of the product page, to ensure the consistency of the material information description between the various elements of the product. (E-commerce News)

3. Douyin’s “Mountain Goods Become Headlines” landed in Guizhou’s new farmers and agricultural merchants increased by 525% year-on-year

According to statistics, the online zone promoted the sales of more than 5,100 Guizhou agricultural specialties in 7 days, and promoted the outflow of 363,000 Guizhou goods, with sales increasing by 48.3% month-on-month. The sales of smoked pork ribs, hand-teared dried tofu and Guizhou rice long-grain rice increased by 115.1%, 90.9% and 82.6% respectively on the month-on-month. According to statistics, during the event, a total of 295,000 consumers helped Guizhou goods come out. In addition, data shows that Guizhou's agricultural specialties were sold to 32 provincial administrative regions within 7 days. Through postal service, the time limit for local agricultural specialties from shipment to delivery to consumers was about 71 hours, which was 30% higher than before the event. It is worth noting that the number of local new farmers and agricultural merchants in Guizhou increased by 525% year-on-year. (E-commerce News)

4. Kuaishou e-commerce merchant evaluation management module is officially launched

On May 17, Kuaishou E-commerce recently announced that the merchant evaluation management module was officially launched. Kuaishou said that in response to the "bad reviews" in the review of repeat customers, the platform will also increase the intensity of reminding merchants to help merchants quickly understand and handle them; and simultaneously add merchant appeal modules to provide feedback channels to merchants. (E-commerce News)

Internet news

5. TikTok will refund software service fees for merchants in areas that are severely affected by the epidemic

On May 17, the Douyin Life Service Platform recently released a policy on the refund of software service fees for merchants in areas with severe impact on the epidemic. If a POI store/merchant carries out illegal cheating, the platform has the right to impose penalties such as canceling its epidemic protection qualification and deducting commission rebates depending on the specific circumstances of the violation. The platform will adjust the above measures in real time according to the development of the epidemic. Douyin also stated that the platform will continue to work hard to provide service guarantees, overcome difficulties with merchant partners, and look forward to a recovery in consumption. (E-commerce News)

6. Sensor Tower: TikTok and TikTok attracted more than US$296 million in April

On May 17, Sensor Tower store intelligence data showed that in April 2022, TikTok and TikTok attracted more than US$296 million in the global App Store and Google Play, 1.9 times that of the same period last year, ranking first in the global mobile application revenue list. Among them, about 48.1% of the revenue comes from the Chinese version of Douyin; the US market ranks second, contributing 19.4% of the revenue; the Saudi Arabian market ranks third, accounting for 4.3%. YouTube ranked second on the list with nearly $111 million in revenue, up 23% from the same period last year. Among them, 40.8% of the revenue comes from the US market, and the Japanese market ranks second, accounting for 21.3%. The other three apps on the top five are Google One, Disney+ and Tinder. (E-commerce News)

Cross-border newsletter

7. Integration of eBay Labels and FedEx shipping label platform

May 17th news, eBay Canada recently issued an announcement stating that in order to make it easier for Canadian sellers to ship through FedEx, eBay Labels and FedEx's shipping label platform are now integrated. It is understood that eBay Labels Shipping Tags is a label printing solution that helps customers easily manage their shipping tag needs on eBay without creating a personal account with a shipping courier company. (E-commerce News)

8. SHOPLINE and iPayLinks reach strategic cooperation

According to May 17, SHOPLINE and iPayLinks recently reached an ecological cooperation, which will provide independent website sellers with a safe, efficient, convenient and fast cross-border payment method, meet the purchase needs of independent website sellers in various businesses, solve various capital turnover problems of independent website sellers, and make transactions between cross-border buyers and sellers on independent websites smoother. It is understood that iPayLinks was founded in 2015. By creating a global one-stop cross-border payment and fund clearing and settlement platform, it solves the pain points of fund collection and payment in global business expansion for cross-border enterprises, and helps cross-border enterprises to safely and efficiently carry out global fund collection and payment, currency exchange, and foreign exchange distribution and other businesses. (E-commerce News)

9. Lianlian International launches JD International B2B platform payment collection function

On May 17, today, Lianlian International announced the launch of the JD International B2B platform payment collection function, which means that Chinese cross-border sellers can settle the sales collection of JD B2B cross-border platform in China through Lianlian International's payment collection function. At the same time, Lianlian International collaborated with JD International B2B platform to launch the "Stores to Enjoy 90-day Free Withdrawal" activity. Sellers opened JD B2B cross-border platform stores through Lianlian with one-click store, and can enjoy the benefits of fast store opening, free commission on the platform, limited-time discounts and other benefits. (E-commerce News)

10. Anhui Anqing cross-border e-commerce online comprehensive service platform is launched

On May 17, on May 16, the first order of Anqing City's cross-border e-commerce online comprehensive service platform was successfully completed, which marked the official opening of the online platform of China's cross-border e-commerce comprehensive pilot zone. It is understood that Anqing City has determined the construction unit through bidding procedures, helped enterprises apply for cross-border channels to Hefei Customs, and organized multiple rounds of business training. There are 32 cross-border e-commerce companies in the city that have successfully completed the platform registration and settlement, and 22 companies are submitting information to settle in. (E-commerce News)