#Laogao E-commerce Newsletter# [May 18 E-commerce Morning News]

Morning News: JD.com's active purchase users reached 580 million Q1 users' average shopping frequency hit a new high; Xiaohongshu launched the 618 marketing "Inspiration Bombing Plan"; Amazon launched a new cashback reward program to allow buyers to receive cash back; Alibaba Group and Ant Group withdrew from Indian e-commerce Paytm Mall; Shopee's parent company Sea's revenue in Q1 was US$2.9 billion, up 64.4% year-on-year...

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E-commerce newsletter

1. The number of active purchasers in JD.com reached 580 million Q1 users’ average shopping frequency hits a high

According to May 17, JD Group's first quarter 2022 results showed that as of March 31, 2022, JD Group's active purchase users reached 580.5 million in the past 12 months. In addition, the average shopping frequency of users in the first quarter hit a record high, and the ARPU (average user contribution revenue) value was close to the highest in three years. (Yibang Power Commerce E-commerce News)

2. Hillhouse's Q1 holdings were exposed to large-scale increase in holdings of JD.com and Vipshop

On May 17, the U.S. Securities and Exchange Commission website showed that Hillhouse's private equity firm HHLR Advisors released U.S. stock holdings for the first quarter of this year. In the first quarter of this year, Hillhouse reduced and cleared positions in 25 stocks, increased holdings and bought new shares in 8 stocks. Among HHLR's U.S. stock holdings, the total market value of the top ten heavily held stocks reached US$3.576 billion, accounting for 74.69%. Compared with 71% at the end of last year, the concentration of the top ten heavily held stocks has increased. In addition, Internet e-commerce stocks such as Amazon and Pinduoduo were cleared by HHLR. According to the 13F document, HHLR has also entered four new Chinese stocks, namely Didi, Manbang, Futu Holdings and Daquan New Energy. (E-commerce News)

3. Xiaohongshu launches 618 marketing "Inspirational Fueling Plan"

According to May 17, in order to help Xiaohongshu 618 marketing, Xiaohongshu officially launched the "Inspiration Fueling Plan" and will release four days and five live broadcasts. It is understood that the overall content of this live broadcast will focus on multiple dimensions such as sound capture, explosive article creation strategies, delivery strategies, expert marketing methods, dandelion and highlights of the upgrade highlights of the focus platform under the 618 node. The week before 618, the peak search traffic of Xiaohongshu users could reach more than 2-3 times the usual ones, until it reached its peak on 618. The brand made full efforts to ultimately realize consumer purchase conversion. (E-commerce News)

4. Popular Chinese stocks closed on Tuesday and generally rose by Alibaba and Pinduoduo rose by more than 6%.

According to reports on May 18, popular Chinese stocks closed up generally on Tuesday. Among them, Xinyang and BOSS Direct Recruitment rose by nearly 8%, Alibaba and Pinduoduo rose by more than 6%, Secoo and Monster Charging rose by more than 5%, JD.com and Zhongtong rose by more than 4%, Vipshop and Ctrip rose by more than 3%, Dingdong Maicai rose by nearly 3%, All Things New Life and Manbang rose by more than 1%. At the same time, MissFresh fell nearly 8%, Yixian E-commerce fell more than 5%, Tuniu fell nearly 2%, and Dada Group fell more than 1%. (E-commerce News)

Internet news

5. JD International Fresh Supermarket is officially launched

On May 17, JD International Fresh Supermarket was officially launched recently. The first batch of online products include Belgian biscuit ice cream, British vegetarian convenience dishes, Japanese tempura king shrimp and other overseas fresh products, as well as Snickers nut chocolate ice cream, Bailey chocolate puffs, Menglong sandwich berry ice cream and other overseas products. It is understood that some overseas brands launched in JD International Fresh Supermarket are selling for the first time through domestic e-commerce channels, such as American ice cream brands including Ben&Jerry's and Klondike, as well as large British supermarket chain Iceland. (E-commerce News)

6. Zhilian Recruitment: Mobile talents are mainly distributed in IT Internet, real estate, and manufacturing industries.

On May 17, today, Zhilian Recruitment and the "Zeping Macro" research team released the report "China's Urban Talent Attraction Ranking: 2022". The research found that among the job seekers recruited by Zhilian this year, about 4 became cross-city job seekers, an increase of 7.4% over 2020. The characteristics of mobile talents gradually returned to the 2019 level in 2021. From the perspective of urban agglomerations, talents in the Yangtze River Delta and Pearl River Delta have been concentrated and their mobility has declined, and their ability to "retain talents" has been further enhanced; from the perspective of cities, first-tier cities are still the first choice for talent flow, and economically developed cities have outstanding talent attractiveness. (E-commerce News)

Cross-border information

7. Amazon launches new cashback rewards program to allow buyers to receive cashback

According to THE VERGE, Amazon recently announced a new cashback reward program that allows buyers to receive cash back on specific purchases, provided that the buyer provides their shopping data. The program is available on the Alexa app. After users scan, the cashback reward will appear directly in their Amazon Gift Card account balance within 48 hours and can be used to purchase any item on the Amazon marketplace. With cashback rewards, Amazon will receive a large amount of shopping data from buyers on its competitors. (E-commerce News)

8. Alibaba Group and Ant Group withdrew from Indian e-commerce Paytm Mall

According to foreign media reports, recently, India Paytm E-Commerce Private Co., Ltd. issued an announcement stating that its strategic focus has shifted from traditional physical commodity e-commerce to B2B export and open network digital commerce. With the strategic adjustment, PEPL's shareholders have also changed, and Alibaba Group and Ant Group withdrew from PEPL. At the same time, One 97 Communications Limited, the listed entity of the "Indian version of Alipay" Paytm, and PEPL in the announcement, have no direct or indirect equity relationship, and Alibaba and Ant Group's holdings in Paytm remain unchanged. (E-commerce News)

9. Shopee's parent company Sea's revenue in Q1 was US$2.9 billion, up 64.4% year-on-year

On May 17, Shopee's parent company Sea Donghai Group's revenue in the first quarter was US$2.9 billion, expected to be US$2.8 billion; an adjusted loss of US$0.80 per share, expected to be US$1.17. In addition, data showed that the company's net loss in Q1 was US$580 million, compared with a net loss of US$420 million in the same period last year. The company expects GAAP revenue for e-commerce to be US$8.5 billion to US$9.1 billion in 2022, and was previously expected to be US$8.9 billion to US$9.1 billion. (Yibang Power)

10. Metric: Vietnam becomes the second largest e-commerce market in Southeast Asia

On May 17, according to the overview report of data research company Metric.vn's e-commerce business in the first half of 2022, Vietnam became the second largest market in Southeast Asia after Indonesia in the first half of 2022. Vietnam has developed very rapidly since the outbreak of the novel coronavirus. The size of Vietnam's e-commerce market continues to grow strongly. According to statistics, by 2025, this market may reach US$39 billion. Statistics from November 2021 to May 2022 show that Shopee is the e-commerce platform with the largest market share in Vietnam, accounting for 72% of the market share. The second place is Lazada, with a market share of 20.9%. (E-commerce News)