#Laogao E-commerce Newsletter# [November 3 E-commerce Morning News]

Morning News: JD.com released a support policy for virtual anchors on 11.11; Meituan Taxi is directly held by Meituan Company and Wang Xing and Mu Rong withdrew from the shareholders; SHEIN's turnover this year may reach US$30 billion and increase by 50% year-on-year; JD.com's home appliances 11.11 started well and sold more than 15 million products in 28 hours; AliExpress overseas Double 11 sold nearly 30,000 warm women's clothing in 4 hours of opening...

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E-commerce newsletter

1. JD.com releases support policy for virtual anchors on 11.11

On November 2, the Beijing Mai Merchant Center released the support policy for virtual anchors on November 11, 2022. The policy support cycle is from October 20, 2022 to November 11, 2022. The main support targets of this policy are waist-end merchants, which can effectively increase the broadcast duration and number of broadcasts, increase GMV, and efficiently utilize the store’s private domain traffic to improve the overall store conversion. The waist-tail merchants refer to the monthly details of the 2022 Q3 2022 price of the 200,000 store sales of the 200,000 yuan. The list will be adjusted based on the month, and the current policy relationship shall prevail. (Jingmai Business Center)

2. Tmall announced that the hot pot speed food double 11 pre-sale list of self-heat pot ranks first

On November 3, Tmall announced the pre-sale list of hot pot fast food products. From October 24 to 31, among the hot pot meat fast food rice categories, the top three stores are Zihaiguo flagship store, Fanhu flagship store and Kaixiao flagship store. In addition, official flagship stores such as Meat Squad Leader, Meilin, Haidilao, Maling Meilin, Fengweipai, Anjoy Anjing, Shuanghui Food, etc. have also entered the list. (Yibang Power)

3. JD.com Home Appliances started well on 11.11 and sold more than 15 million products in 28 hours.

News on November 3rd, JD.com will be fully opened at 8 pm on October 31st. As of 24:00 on November 1, JD.com's home appliances sold more than 15 million home appliances in 28 hours, with the overall transaction amount exceeding the whole day of November 11 last year. Data shows that the transaction amount of a number of home appliance brands such as TCL TV, Midea refrigerator, TCL air conditioner, Midea air conditioner, Midea water heater, Hisense air conditioner, Dyson hair dryer, etc. increased by more than 100% year-on-year. (Yibang Power)

Internet news

4. Popular Chinese stocks closed in different markets on Wednesday

According to news on November 3, popular Chinese stocks rose and fell on Wednesday. Among them, Ideal Auto rose nearly 12%, Happy Auto rose more than 11%, Wuxin Technology and Dingdong Maicai rose more than 10%, Hongen and Gaotu rose more than 9%, Tiger Securities rose more than 4%, Ctrip, Maverick Electric, JD.com, and Xiaopeng Motors rose more than 3%, Beike, New Oriental and Qinhuai data rose more than 2%, Futu Holdings, Autohome, Douyu, Cheetah Mobile, and Suntech institutions rose more than 1%. (Global Market Report)

5. Meituan Taxi is directly held by Meituan Company and Wang Xing and Mu Rong withdrew from the shareholder ranks.

According to news on November 2, Tianyan Check information showed that on October 31, Shanghai Lutuan Technology Co., Ltd., the main operator of Meituan Taxi, underwent industrial and commercial changes, and Meituan Chairman Wang Xing and Executive Director Mu Rong both withdrew from the ranks of shareholders. The equity penetration chart shows that the company has added Meituan's affiliated company Beijing Sankuai Technology Co., Ltd. as its sole shareholder. Shanghai Lutuan Technology Co., Ltd. was established in January 2017. The legal representative is Zhu Yuyin with a registered capital of RMB 5 million. The company has more than 90 branches in many cities, of which 80 are in existence and business status. (Interface News)

6. Kuaidi has arrived. More than 600 service providers across the country have planned to extend coverage to third- and fourth-tier cities by the end of the year.

On November 2, the official Weibo account of "Quick Di is here" announced that by the end of 2022, Kuick Di is here to complete the extension of coverage of third- and fourth-tier cities across the country. Up to now, Kuaidi has come to 600 service providers across the country, and has established more than 900 Kuaidi stations, and 19,300 Kuaidi members have joined. Among them, the "Spark Fire Plan" is the "new engine for sinking" to fully enter the high-end timeliness market. Since its launch at the end of July, the "Spark Fire Plan" has held offline investment promotion conferences at 39 stations across the country, covering 273 cities and reaching cooperation intentions of 785 companies. (I'm here soon)

Cross-border information

7. Dunhuang.com adds Tupper Tupper brand intellectual property protection

On November 3, Dunhuang.com recently issued an announcement stating that recently, the platform has received relevant feedback from relevant brands. Some sellers improperly used keywords such as TUP and Tupper in the name or description of the products they sell, which can easily cause consumers to confuse thermoplastic polyurethane elastomer-related products with Tupper Tupper brand products. If during the monitoring or review process, if there is any infringement problem with the seller's account, the platform will punish it according to the relevant rules of the "Dunhuang.com Seller Violation Management Rules". If the violation is serious, the platform will directly impose a penalty for closing the account. (Dunhuang.com)

8. SHEIN's turnover this year may reach US$30 billion and increase by 50% year-on-year

According to market news, SHEIN is likely to achieve revenue of US$24 billion this year, which is only one step away from Zara's fiscal revenue as of US$27.6 billion in January this year. Between February and July this year, Zara's revenue was approximately US$14.65 billion. Sources say SHEIN's turnover could reach $30 billion, a 50% increase year-on-year. At the beginning of this year, SHEIN's valuation reached US$100 billion with the support of its old shareholders. With the speed of launching five or six thousand new items every day, the relatively affordable price of the product and the acceptable delivery time, SHEIN has grown into a global fast fashion giant in ten years. (LatePost later)

9. eBay's third-quarter revenue of US$2.38 billion rose nearly 8% after the market

According to November 3, eBay released the company's third quarter 2022 financial report today. eBay's third-quarter revenue and adjusted earnings per share exceeded Wall Street analyst expectations, and its outlook for fiscal 2022 also exceeded expectations, driving its after-hours stock price to rise nearly 8%. (Sina Technology)

10. AliExpress overseas Double 11 sold nearly 30,000 pieces of warm women's clothing in 4 hours after opening

On November 2, AliExpress’s overseas Double Eleven officially started on November 1. Two hours after the opening, a heated and warm sock from China was delivered to the hands of Celine, a French Paris consumer, through the rookie overseas warehouse. According to AliExpress data, 4 hours after the start of Double Eleven overseas, nearly 30,000 warm women's clothing was sold on AliExpress, and a large number of leggings, cotton jackets, down jackets, sweaters and jackets from China will help overseas consumers survive the cold winter. AliExpress and Cainiao have built 19 overseas warehouses in 11 overseas countries and regions. During Double Eleven, the stock volume of preferred warehouses increased by 5 times year-on-year. (Alibaba AliExpress)