At the moment of raging epidemic, "try not to go out and wear masks when going out" has become a deeply rooted "creed" among citizens, and the rise in home rates has prompted the increasing sales of e-commerce.
Last week, the "Double 11" promotion exclusively for domestic e-commerce came to an end, and platforms such as Tmall and JD have achieved a record of 100 billion GMV. Of course, the grand e-commerce promotion is not limited to China, but cross-border e-commerce sellers will also usher in their big promotion event - Black Friday Network One !
The extraordinary Black Friday Network One
The upcoming Black Friday and Cyber Monday, as the annual consumption boom of cross-border e-commerce, is an opportunity for business leap and upgrades, both an opportunity and a challenge!
Overseas data agency eMarketer predicts that this year's Black Friday shopping season will continue to set a record for the highest sales . On the day of Black Friday and Net One, sales will not only exceed 10 billion US dollars, but will generate US$5 billion in sales every day during the entire activity cycle (before and after weeks).
It is worth mentioning that eMarketer also stated that the traffic on the Internet on that day was more than 6.2 times the average daily traffic during the entire peak season .
Regardless of whether the result is correct or not, cross-border sellers can try to arrange LD on the day of Black Friday Network One. If LD is in a tight schedule, sellers can consider canceling the LD registration for exclusive access.
In addition, in order to optimize the conversion rate and expenditure level of cross-border sellers, our Laogao Cross-border E-commerce Club has specially prepared a list of big promotion planning for everyone:
1. In advance! in advance! in advance! Don't cram the Buddha's feet temporarily
How can you slack off at the annual cross-border e-commerce event? Only by carefully arranging every detail can we stand out. Plan logistics in advance to ensure product quotations, prices and information must be ready on the day of Black Friday. Also, list the product list in advance to ensure the correct price, features and brand name is displayed.
Remember, consumers are more willing to spend their time shopping online, so be sure to let consumers know about your price discounts as soon as possible. If the cash flow is in good condition, you can also continue the offer until after Black Friday.
2. Show the real price with sincerity
Many consumers believe that before the big promotion, merchants will deliberately raise prices and then create the illusion of price reduction on the day of the big promotion. We recommend not to do this, after all, this is related to your goodwill, and many consumers will observe changes in product prices. If you find that there is a fact of price gouging, then your products and your stores will be in a "cold palace" by consumers.
In addition, consumers have very high expectations for Black Friday. Each consumer spends an average of more than 250 pounds during Black Friday. 87% of consumers hope that the product will be discounted by 10%-50%, so discounts will become one of the primary factors in attracting traffic.
3. There is a lot of traffic during major festivals
Like the domestic Double 11, with the advent of the big promotion festival, the huge traffic may cause the page redirection of many websites to stumble, or even cause collapse.
We recommend that cross-border sellers make optimizations in advance and not let their efforts go to waste.
4. Logistics support should be done well
Communication with suppliers in advance to ensure that large-scale orders are accepted. At the same time, you can formulate a payment plan in advance and do not get into trouble due to delays in goods caused by high transfer fees and exchange rate fluctuations.
Effective sorting of orders can greatly improve the efficiency of orders. Sellers can consider hierarchical and grouping orders, and formulate plans according to consumer, transportation requirements, product categories, etc., while hiring sufficient personnel to process orders faster.
Of course, it is essential to make a suitable Plan B plan, such as preparing gift cards to retain consumers who are losing their product due to outdated products, etc. to deal with various emergencies.
5. Remember the promotion plan
Amazon Europe’s Black Friday and Net1 promotional plans are as follows:
Black Friday preheating promotion: November 8 to November 21
Black Friday event time: November 22 to November 28 (the activity lasts for 48 hours on the day of Black Friday, 0:00 on November 25 to 24:00 on November 26)
Coupon application closed: November 29
Make sufficient marketing plans in advance
1. Take the initiative to find former visitors and consumers
If you set up your Facebook Pixel, it's time to use it. When you redirect previous visitors, you will see people who may have forgotten your website, or those who have not paid attention to your promotional information.
Of course, you can also redirect consumers who have shopped on the website. It is easier to reach existing consumers and conduct marketing efforts to target them than to develop new consumers. So consumers who have shopped on your website in the past should be happy to see your Black Friday promotion.
2. Develop limited activities
A marketing campaign must be an opportunity to make your products or stores stand out. A limited event is designed to attract traffic to your store, so that consumers can enjoy benefits when they come to the store and have the opportunity to put other products in the shopping cart while placing an order.
This type of product can choose to "lose money and make a name for money", or use emails, lottery, limited time coupons, etc. to remember that your ultimate goal is to attract traffic to the store.
3. Advertising channels
Within a limited range, let all the target audience know about your promotions, and in the fiercely competitive big-sale shopping wave, the cost of keyword bidding is often more expensive than usual. After all, you can't bear to leave your children and can't trap the wolf. If you want to stand out among the vast world, you may need to prepare more advertising budgets than your competitors.
4. Try to motivate consumers
Consumers can be entitled to pre-order, and the first N buyers can receive unique benefits, and those specific benefits can often be better when consumers hesitate.
Satisfied service is essential
Customer support services may be the busiest position during the big promotion, so maintaining rapid response and giving consumers full politeness and respect is essential.
In order to maintain effective service, standard phrases and replies can be prepared in advance to deal with situations such as missing orders, unsatisfactory consumer experience, and damage to products. Let consumers gain an unforgettable shopping experience, which will increase their chances of repurchasing to a certain extent.
At the same time, a coupon or a letter thanking the consumer can be included in the sold products to leave a deeper impression on the consumers in the detailed and ending areas.
I wish you a big sale on Black Friday!
The current economic environment is generally sluggish, and consumer demand is constantly changing, which makes many sellers confused. However, under the influence of the epidemic, online shopping provides consumers with more security and convenience, and also provides more possibilities for cross-border e-commerce sellers.
As the annual Black Five promotion is approaching, I believe many sellers are already fully prepared. Laogao Cross-border E-commerce Club wishes all cross-border sellers more orders and Black Five will sell well!
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