Laogao E-commerce Newspaper on August 8th E-commerce Morning News

　　#Lao Gao E-commerce Newsletter# [E-commerce Morning News on August 8] 1. Wu Jing Zhanlang 2 broke the box office record, Moutai sent a thank-you letter; 2. Tmall promoted car vending machines; 3. JD.com's self-operated Gucci has been turned into Gucc. Customer service insists that it is genuine; 4. People inside the matter: Jia Yueting has returned to Hong Kong for a few days to raise funds for the automobile business; 5. Zhihu has a new advertising model and brand questions asked users to answer.

　　1. Wu Jing Wolf Warrior 2 broke the box office record , Moutai sent a thank-you letter

　　On the afternoon of August 7, Yuan Renguo, Chairman of Kweichow Moutai Group, and Li Baofang, Party Secretary and General Manager, wrote a letter to Wu Jing, expressing respect for the patriotic sentiment expressed by him and the crew of the movie "Wolf Warrior 2", and sincerely thank Wu Jing for his strong recommendation for his national brand and "Made in China". (Source: Sina Finance)

　　Comment: A phenomenal movie has played a big role in promoting the brand.

　　2. Tmall promotes car vending machines

　　According to August 8, Tmall recently announced that it will launch a "auto vending machine", which looks like a three-dimensional garage. Car buyers just press the button, and as the pallet slowly rotates, the light at the car pick-up port lights up, and a brand new car appears in front of them. The Tmall "auto vending machines" that meet consumers within the year will once again trigger consumers' imagination of Tmall's new retail. (Source: Tianxia Online Business)

　　Comment: Can play.

　　3. JD.com's self-operated Gucci has become a Gucc. Customer service insists that it is genuine

　　On August 8, on August 2, a netizen who was certified as an employee of the Yulin Food and Drug Administration on Weibo, @王Rxin, reported through his Weibo that he spent nearly 1,900 yuan to buy a Gucci (Gucci) men's sunglasses through JD.com, but when he received the goods, he found that the original Gucci abbreviation became Gucc. The netizen complained about this and said, "I am very depressed. I can still buy fake goods on JD.com's direct sales. Which gucc i? You ate it." The reporter contacted the Weibo person, Mr. Feng, who told the reporter that after he reported it, JD.com had arranged for its couriers to take away the problematic goods. As for why there was a missing i, JD.com customer service did not explain, but repeatedly said that "JD promised that the goods sold were genuine", and advised him to return the goods to Beijing headquarters, saying that there would be a solution next week. (Source: Legal Evening News)

　　Comment: This is embarrassing.

　　4. People familiar with the matter: Jia Yueting has returned to Hong Kong for several days to raise funds for the automobile business

　　On August 8, the reporter learned from multiple sources that LeTV founder Jia Yueting has flew away from the United States and arrived in Hong Kong, China. Jia Yueting "This time I came back to raise funds for the automobile business. As for the time I returned to the mainland, an insider said that it would "take some time." LeTV official has not commented on the above statement yet. (Source: Sina Technology)

　　Comment: LeTV's crisis is not just about capital, but also about trust.

　　5. Zhihu has a new advertising model and brand questions and answers to users

　　According to August 8, following the native article advertisement, Zhihu's information flow has recently appeared in a new form of advertising - native Q&A advertising, that is, brand questions. It should be distinguished that the institutional account established by the brand entering Zhihu is not consistent with the brand question-asked attributes launched this time. The former is like the personal user account and belongs to a member of the Zhihu organizational ecosystem; while the latter is Zhihu's advertising product. A simple analogy is roughly the difference between WeChat public accounts and WeChat Moments information flow advertisements. Can you seize this advertising opportunity? (Source: socialbeta)

　　Comment: You can try it.

　　6. Alibaba Marriott established a joint venture! How does this big move change the global tourism industry?

　　On the evening of August 7, Alibaba Group and Marriott International jointly announced a comprehensive strategic cooperation in Shanghai: the two parties will establish a joint venture to fully operate all Marriott's online Chinese official platforms, including Marriott's official website, Marriott wireless Chinese app, Fliggy Marriott's official flagship store, etc. The most noteworthy and valuable news is that the membership system of Marriott Group will be fully connected with Alibaba's "88 Membership" system. Starting from August 8, Alibaba's Tmall/Taobao members will be upgraded to "88 members". As each member's "ID card", Naughty Value will help the platform provide more personalized services to members with different scores. (Source: Tianxia Online Business)

　　Comment:. Alibaba and Marriott will not only create a brand new tourism service platform to serve Chinese consumers to the world, but will also work together to provide new digital services and experiences to the younger generation of consumers.

　　7. Foreign media pay intensive attention to Tmall New Retail, saying it is a reflection of China's consumption power

　　According to August 8, recently, many foreign media including the Financial Times, Times, and Daily Mail have focused on Tmall auto vending machines, and predicted that this will become a symbol of the new era of China's retail revolution and even the world's new era spirit that advocates instant satisfaction. The Financial Times said that Alibaba took the lead in launching a new model in the retail industry, integrating online shopping with physical stores, providing consumers with more choices, and more importantly, collecting more big data to trigger consumers' secondary consumption. The Times of the UK said that from the promotional video of Chinese e-commerce giant Alibaba, "buying a car is like buying Coca-Cola", and behind these machines is the embodiment of the explosion of China's consumption power. Data shows that the per capita disposable income of Chinese residents increased by 8.5% year-on-year in the first quarter of this year, exceeding the growth rate of 6.9% of domestic GDP. (Source: Tianxia Online Business)

　　Comment: When unmanned retail enters all areas of retail, the empowerment and output value it generates will be unimaginable.

　　8. WeChat IOS update "Batch Management Friends Function" is launched in grayscale

　　According to the news on August 7, the reporter learned that WeChat has just updated the IOS 6.5.13 version. According to the update page, two new functions have been added to this update: group information can view the mini programs you have received recently, and can batch manage friends you don’t contact frequently. However, after updating WeChat, the reporter did not find the functional entrance to "Friends who don't contact with batch management". To this end, the reporter contacted relevant persons from WeChat, who said that users still cannot see the portal for the function because the function is still online in Grayscale. (Source: Yibang Power Network)

　　Comment: Too many functions is not a good thing.

　　9. JD.com joins hands with Weiying Times to accelerate the strategic layout of pan-entertainment

　　On August 8, JD.com and Weiying Times held a strategic signing ceremony at JD.com headquarters to jointly launch the "Beijing Entertainment Plan". In the future, the two sides will give full play to their respective core advantages and conduct early planning of strategic cooperation on content modules such as movies, performances, sports, peripheral derivatives and IP, gradually realize online and offline business connections, and work together to plan the pan-entertainment era. Against the backdrop of the domestic consumer market ushering in a wave of consumption upgrading, the two parties will bring consumers a more quality life service experience through this cooperation. (Source: Xinbao.com)

　　Comment: JD.com has also started learning from Tmall.

　　10. The incident of "Mobile Bicycle Spontaneous Burning" was accused of retaliation against the perpetrator for suspected arson.

　　On August 8, the incident of "Shanghai's extremely hot weather, Mobike's spontaneous combustion" more than a month ago has been revealed. The truth is that peers retaliate. The perpetrator is suspected of arson and has been arrested by the Minhang Procuratorate of Shanghai. It is reported that the perpetrator is an employee of a public bicycle rental company, who usually manages the parking and dispatch of public bicycles. (Source: Sina Technology)

　　Comment: Preventing malicious competition from peers is also a necessary skill in commercial operations.

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