Evening information: On the first day of Taobao’s Double 11 pre-sale, the transaction volume exceeded 10 million in more than 60 live broadcast rooms; Douyin e-commerce launched a new "trend plan": creating 200 clothing brands with over 100 million; Cainiao Double 11 door-to-door delivery service: more than 200 cities "no delivery, compensation will be paid", covering hundreds of cities and thousands of schools; Ele.me will launch the Guangxi "one store, one product" zone; German e-commerce Zalando will launch the Internet retail plan in Italy...
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1. The transaction volume of more than 60 live broadcast rooms on the first day of Taobao Double 11 pre-sale exceeded 10 million
According to October 22, Taobao's "Double 11" started at 8 pm on the 20th. According to Yiou data, the transaction volume of Taobao Live on the entire platform was 11.9% higher than the whole day last year. As of 24:00 on the same day, Taobao Live, including Estee Lauder and Lancome, has a total of 5 live broadcast rooms with over 100 million and 69 live broadcast rooms with tens of millions. In addition to the above two brands, the top ten brands in the business live broadcast room include Helena, Shiseido, Yameng, L'Oreal, Xiaomi, Koyan, Winona, and Armani. (E-commerce News)
2. Douyin e-commerce has launched a new "trend plan": creating 200 clothing brands with over 100 million yuan
On October 22, Douyin's e-commerce clothing industry has launched a new "trend plan", planning to create 200 clothing brands with over 100 million yuan and 10 billion yuan super brands; create 100 clothing Dou brands with over 100 million yuan and new retail; create 2,000 hot clothing items and 500 clothing items with over 100 million yuan; support 200 ace factories, 10,000 Dfashion merchants, and 500 "fashion trend promoters". As of August 2021, the volume of commodity orders in the Douyin e-commerce apparel industry increased by 410% year-on-year, and the growth rate of consumer population exceeded 108%. At the same time, brand merchants have increased by 6 times, and 90% of important brands have entered Douyin e-commerce; up to 80% of fashion experts with more than 10,000 fans are engaged in e-commerce sales. (E-commerce News)
3. Cainiao Double 11 home delivery service: more than 200 cities "will pay if you don't give away" covers hundreds of cities and thousands of schools
On October 22, Cainiao announced the door-to-door delivery of Double 11 this year: Cainiao will deliver directly to more than 200 cities, and Cainiao Stations in hundreds of cities and thousands of schools will deliver to the door-to-door delivery, so that the Double 11 logistics experience will continue to be "fast and good". Cainiao Express Station will also provide door-to-door delivery services for Tmall and Taobao packages in more than 100 cities across the country based on consumer needs for the first time. In more than 2,000 universities across the country, Cainiao Station has also entered a state of preparation in advance. At the campus station where reservation delivery service has been opened, during Double 11, in addition to increasing the number of delivery people, the rookie unmanned vehicles from more than 200 universities will also be launched. (E-commerce News)
4. Kuaishou E-commerce will start 116 Super Brand Day
On October 22, Kuaishou E-commerce announced that it will launch the "Kuaishou 116 Super Brand Day" from October 27 to November 6, with one brand every day, and 11 consecutive 24-hour uninterrupted live broadcasts. By then, there will be many super instant benefits of 1.1 yuan. It is understood that on October 20, Kuaishou E-commerce launched the "116 Quality Shopping Festival" with the theme of "Pampering fans and having a good anchor, and having a good life". (E-commerce News)
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5. Tmall’s “Double 11 Better Life Paradise” has entered hundreds of universities and covered 30 provinces
On October 22, on the eve of the opening of Tmall Double 11 pre-sale on October 20, Tmall brought its classic Maotou IP to hundreds of universities, moved the "Double 11 Better Life Paradise" to the campus, and created a number of Maotou fancy campus tours. Official data shows that this creative activity covers 30 provinces, directly mobilizing more than 3 million college students, covering and affecting more than 50 million college students, and responding to the spread of more than 100 university official accounts and Weibo, and more than 1,000 campus KOCs and more than 1,000 campus communities have spoken out and heated discussions. (E-commerce News)
6. Ele.me will launch the Guangxi "One Store, One Product" area
According to October 22, recently, the "2021 Guangxi Catering Industry One Store One Product Agricultural Food Matching Conference" jointly organized by the Guangxi Zhuang Autonomous Region Commerce Department, Guangxi Cooking and Catering Industry Association and Ele.me was held in Nanning. It is reported that Ele.me has helped Guangxi to launch the "one store, one product" brand around "high materials, famous dishes, famous stores, and high-quality shopping". In October, Ele.me App will create an online "one store, one product" zone, launching a carnival for promoting consumption around fresh domestic products and catering and national flavors, and fully tapping the emerging consumption potential of Guangxi cuisine. (E-commerce News)
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7. Latin American social e-commerce Favo completed US$26.5 million in Series A financing
According to foreign media reports, Brazil's social e-commerce company Favo recently completed a US$26.5 million Series A financing led by Tiger Global, followed by GFC, Elevar Equity, FJ Labs, H20 Capital, Kevin Efrusy and David Velez. Favo said the funds will be used to continue developing applications that receive grocery orders through local social networks. It is understood that Favo's social e-commerce model is community group buying, which can provide users with more than 3,000 groceries and deliver them within 24 hours. Favo currently has 160,000 buyers, and the platform has delivered more than 700,000 packages in Brazil since its launch in February last year. (E-commerce News)
8. Vietnamese e-commerce platform Tiki completed US$240 million in E round
On October 22, according to foreign media reports, Vietnamese e-commerce platform Tiki recently completed a Series E financing of US$240 million, and Tiki's valuation rose to around US$832 million, becoming one of the highest valuation technology companies in Vietnam. Among them, AIA invested US$60 million in this round of financing, and other investments include UBS Group London Branch, Taiwan Mobile and Mirae Asset-Naver Asia Growth Fund. It is understood that in August this year, Taiwan Mobile invested US$20 million in Tiki to build Momo, an e-commerce platform jointly founded by Tiki and Taiwan Mobile. (E-commerce News)
9. FedEx added two new international freight routes to strengthen the connection between Asia-Pacific and European and American markets
On October 22, FedEx recently added two more international cargo routes to further enhance air capacity and strengthen the connection between the Asia-Pacific region and the European and North American markets. It is understood that with the four new intercontinental routes added in July 2021, FedEx added 62 flights to and from the Asia-Pacific region every week, increasing its capacity by nearly 2,700 tons. The newly added routes have made the total number of FedEx's flights to and from the Asia-Pacific region and to the United States and Europe more than 225 times per week. (E-commerce News)
10. German e-commerce Zalando will launch an Internet retail plan in Italy
According to foreign media reports, recently, German e-commerce company Zalando announced that it will launch an Internet retail plan in Italy. Italian retailers can directly connect stores to the Zalando platform and sell products to customers online. It is understood that the German e-commerce company Zalando's interconnected retail plan has been launched in 13 European markets, and the launch of Italy is its fifth expansion this year. In addition, to support Italian retailers before going online, Zalando lowered service fees by the end of the year and provided weekly payments to support store liquidity. (E-commerce News)
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