#Laogao E-commerce News# [E-commerce Evening News on December 6] New data on e-commerce consumption: women love to manage money, men love to discount; JD's self-built plant factory is completed: produce vegetables will be launched soon; Youxin Taobao has reached a strategic cooperation to build a second-hand car super supply chain; Alibaba: strives to complete the IPv6 ecological construction in 2020; Baicaowei is accelerating the layout of offline channels, and offline channels are expected to have sales of 300 million to 500 million yuan this year...
E-commerce newsletter
1. New data on e-commerce consumption: women love to control money, men love to discount
Vipshop and Tencent News' "Atomic Think Tank" jointly released the "China Family Smart Consumption Report". The report shows that the dominance of women in family consumption is becoming increasingly consolidated. On the one hand, many women control the financial power of their families and the dominance of shopping, and 44% of women manage all their partners’ funds, which is more common in first-tier cities. At the same time, women also love to worry about their families more, and nearly 70% of women in first-tier cities will be responsible for all family shopping. Men are more sensitive to medium and high-value products for sale. (Yibang Power)
2. JD.com’s self-built plant factory is completed: the output of vegetables will be launched soon
The completion ceremony of JD Plant Factory was held in Tongzhou, Beijing today. The total area of JD’s self-built plant factory reached more than 10,000 square meters. With the support of technical means, the vegetables in the factory will be in the most suitable environment for growth all year round, with a yield of 3-4 times that of conventional cultivation, saving more than 90% of water than conventional cultivation methods. Vegetables produced by plant factories will become a member of JD Fresh’s own brand “Jingmi” and will be launched on JD Fresh’s online platform and 7FRESH offline supermarkets in the near future. (36Kr)
3. Alibaba: Strive to complete the IPv6 ecosystem construction by 2020
On December 6, at the press conference on Alibaba's comprehensive application of IPv6, Zhang Jianfeng, CTO of Alibaba Group and president of Alibaba Cloud Intelligence, said that in the next 1-2 years, Alibaba ecosystem will fully support IPv6, striving to complete the construction of Alibaba's IPv6 ecosystem in 2020, and within the next 3-5 years, it will drive customers, suppliers and partners to fully support IPv6. In addition, Alibaba announced that it has fully IPv6, and applications with over 100 million users such as Taobao, Tmall, Youku and Gaode Map have become the first batch of APPs to implement IPv6 technology in China. (E-commerce News)
4. Youxin Taobao reaches strategic cooperation to build a super supply chain for used cars
Youxin Group and Taobao officially signed a strategic cooperation agreement at the Alibaba Group headquarters in Hangzhou. According to the agreement, after the super supply link enters Taobao's super traffic entrance, Taobao and Youxin will gather the advantages of both parties to fully build an open platform for used cars' super supply chain and upgrade the new retail of used cars. In the field of automobile finance, with the help of Alipay Sesame Credit System behind Taobao, Youxin will further improve its financial risk control capabilities and guarantee capabilities. (Sina Technology)
5. Shanghai Taiwan settles in TOPLIFE, a luxury e-commerce company under JD.com
The Shanghai Tang brand officially joined the TOPLIFE, a luxury official flagship store platform under JD.com, today. This is the first time that Shanghai Tang has opened an official flagship store on a Chinese e-commerce platform. Since its launch in October 2017, TOPLIFE has attracted more than 80 internationally renowned first-tier brands to settle in, and its distribution scope has reached 31 provinces, 281 cities and regions. (Lianshang.com)
Internet Information
6. Douyin needs to use this trick to create a "Dianping"
It was learned that Douyin will launch the "Scan the QR code to take video and get coupons" tool on the merchant store details page. According to people familiar with the matter, the feature will be launched on December 30 (this feature was temporarily offline and cannot be used yet). This may mean that local service merchants will add a new precise traffic portal in addition to word of mouth and Meituan Dianping.
For many retail companies that are still on the verge of sight, there is also a lot of room for imagination the role that this function can produce. It seems that Douyin can not only be used to shoot short videos, content marketing and traffic diversion, but this time it is really going to enter new retail. (Yibang Power)
7. Youku President Fan Luyuan: Investment in high-quality content will only increase, not decrease
Alibaba partner, Alibaba's rotating president of Alibaba's Big Entertainment, and Youku President Fan Luyuan said in his letter to all Youku staff with the title "Investment remains unchanged, determination remains unchanged, confidence remains unchanged, and patience remains unchanged": Alibaba's determination, confidence and patience in investment in big entertainment, Youku, and the content industry will not change. He emphasized that Youku will continue to use healthy cooperation with content partners to create more high-quality content. On the basis of "high-quality" and "health", Youku's investment will increase rather than shrink. (Investment World)
8. Douyu urgently lay off employees, affecting about 70 overseas business
According to news on December 6, Douyu said that the Shenzhen team is just one of several teams online in Douyu's business, and this time it is a normal optimization and adjustment of the team. The registered entity of the branch that was laid off this time is Douyu (Hong Kong) Co., Ltd., with most of its personnel base in Shenzhen. The main task is to expand overseas business and have its own products, technology and operation teams. The estimated coverage is about 70 people. (Tencent Technology)
9. Baicaowei is accelerating its layout of offline channels, which are expected to have sales of 300 million to 500 million yuan this year.
It is understood that Baicaowei is currently accelerating the layout of offline channels. First, cooperate with Alibaba and JD.com to widely settle in Tmall stores and JD.com stores with new retail attributes; second, sample stores will be opened soon to better display consumption scenarios; third, supermarket channels, mainly as image display, offline channels are expected to have sales of 300 million to 500 million yuan this year. (Titanium Media)
Cross-border e-commerce
10. Amazon: Brands can register at 18 sites
At the Amazon Seller Conference, Russell Grandinetti, Amazon’s global senior vice president and head of international consumer business, talked about Amazon’s support for platform brands. The specific measures are divided into three parts: 1. Regarding brand registration, products can be presented in the best way on 18 sites. Now the platform has more than 100,000 brands to register; 2. Brand protection, Amazon has corresponding tools to distinguish the authenticity of products from the manufacturing process; 3. Brand promotion. (Yibang Power)
Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!
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