April 9 E-commerce Evening News

　　#Laogao E-commerce News# [E-commerce Evening News on April 9] Alibaba released its "digital granary" plan to build 100 digital grain bases, WeChat consumption coupon issuance data: Shenzhen Luohu drives consumption more than 30 times, AliExpress responds to the Spring Thunder plan to launch a cross-border C2M plan to empower foreign trade companies, Luo Yonghao's second Douyin live broadcast product selection is exposed...

　　E-commerce newsletter

　　1. Alibaba releases the "Digital Granary" plan to build 100 digital grain bases

　　According to April 9, Alibaba announced today that it will launch the "Digital Granary" plan. The adoption of direct supply from the origin will improve agricultural production efficiency and establish an agricultural product brand. At the same time, Alibaba will focus on promoting the construction of 100 digital grain bases in eight core provinces and regions: Heilongjiang, Jilin, Liaoning, Hebei, Shandong, Shanxi, Hubei and Inner Mongolia. According to reports, the "Digital Granary" brings together thousands of specialty grain products across the country, and its core categories include rice, flour and corn. Consumers can directly access the rice and flour special sales page if they search for "digital granary" on Taobao. (Source: Titanium Media)

　　2. WeChat consumption coupon issuance data: Shenzhen Luohu drives consumption by more than 30 times

　　According to TechWeb, many places have issued consumption coupons through WeChat, which has a significant leverage effect on consumption. Luohu District, Shenzhen, issued coupons for the first time on April 1, driving consumption by more than 30 times in just 6 days; after the consumption coupons in Chengyang District, Qingdao City were launched, it drove consumption by 14 times; Jiaxing City issued 150 million consumption coupons through WeChat, and the first round of 30 million coupons was issued in just 4 days, driving consumption by 230 million; since the consumption coupons were launched in Hunan, offline WeChat payment consumption has increased by 27 billion. In addition, after Hunan Province and Jiaxing City issued consumption coupons through WeChat, the proportion of small and micro merchants benefited was 80%. Compared with the same period in February, the average month-on-month increase of small and micro merchants increased by 53 times. (Sina Technology)

　　3. App Annie: Pinduoduo's monthly active users surpass Taobao in Q1 2020

　　According to the news on April 9, the global popular application list for the first quarter of 2020 released by APP Annie shows that in terms of monthly active users, Pinduoduo rose two places to surpass Taobao to ranked ninth, and Taobao to ranked tenth. This is also the first time that Pinduoduo's monthly active users have surpassed Taobao in a year. However, according to Trustdata big data, from January to February 2020, Taobao's monthly active users in China exceeded Pinduoduo: in January and February, Taobao's MAU were 697.76 million and 657.46 million respectively; Pinduoduo's MAU was 268.89 million and 243.83 million respectively. (China Economic Network)

　　4. AliExpress responds to Chunlei Plan to launch a cross-border C2M plan to empower foreign trade enterprises

　　On April 9, it was learned that after Alibaba announced the restart of the Spring Thunder Plan after 11 years, AliExpress announced yesterday that it launched the "cross-border C2M" plan to use digital infrastructure to help small and medium-sized foreign trade enterprises open up new channels for overseas travel. It is reported that AliExpress will work with governments in many places to launch a series of support plans to activate industrial belts and revitalize foreign trade exports, and rely on Alibaba's ecological power, its own digital capabilities and infrastructure to create new business opportunities for small and medium-sized enterprises. (Source: Lianshang.com)

　　5. Xianyu: The number of new sellers increased by nearly 40% year-on-year in March

　　According to reports on April 9, data released by Xianyu showed that in March, the average daily transaction number and amount of Xianyu both hit a record high, with the number of new sellers increasing by 38.8% year-on-year, and the number of new products increasing by 40% year-on-year. Xianyu industry operation expert Shang Yun believes that the "home economy" characteristics during the epidemic are one of the reasons for the sharp increase in sellers. For example, in February and March, game peripheral products increased by 353.5% and 208.6% year-on-year, and animation peripheral products increased by 113.1% and 69.4% year-on-year. In addition, "super long staying at home" has also prompted many families to take stock of and clear large items. In February, the amount of furniture sold by Xianyu increased by 271.4% year-on-year. (Titanium Media)

　　Internet Information

　　6. Luo Yonghao's second Douyin live broadcast product selection is exposed

　　According to April 9, Luo Yonghao announced this morning that he would hold the second live broadcast to sell goods at 8 pm on April 10. The work calendar he posted later showed that the second phase of the product selection may include Zhiguan Shampoo, Haval Automobile, Office Kit Feishu, etc. The possible brands include Gaozi, Yujia, 360, Youdao, Yuanqi Forest, Yunmai, etc. It is reported that Luo Yonghao said that he decided to give the previous live broadcast a reward of 3.6 million yuan to subsidize local fruit farmers in Hubei. The live broadcast may sell Hubei navel oranges on Friday. (Oriental Fortune Network)

　　7. Sohu CEO Zhang Chaoyang: In the future, users can directly bring goods in Sohu videos

　　According to NetEase Technology, Zhang Chaoyang, Chairman and CEO of Sohu Company, said yesterday that new live broadcasts and sales models are constantly emerging, and the live broadcast of Sohu Video will continue to iterate, and opening a new form of live broadcast is also a choice of iteration directions. Zhang Chaoyang revealed that Sohu Video will first broadcast the brand live, and in the future, it will add a shopping cart to contact the product, so that users can go directly to the product with one click. Previously, Zhang Chaoyang said in an interview with the media that Sohu Video may also try to promote Luo Yonghao’s live streaming and sell goods in the future, but commercialization is currently placed at the back, and the scale of traffic users will be improved first. (E-commerce News)

　　8. Bill Gates: The United States may not get rid of the impact of the new coronavirus until next fall

　　April 9 news, according to foreign media reports, Microsoft founder Bill Gates said in an interview on Tuesday that Americans may not be "completely safe" until the fall of 2021 and will no longer be affected by the new coronavirus. The reason is that according to researchers, it will take more than a year to develop and deploy the vaccine. It is reported that Bill Gates recently confirmed that the Bill and Melinda Gates Foundation will invest billions of dollars to build a new factory to develop seven different candidate vaccines for the new coronavirus. (Source: Sina Technology)

　　9. Hangzhou will issue the fourth round of Hangzhou electronic consumption coupons to share 4 minutes ago

　　According to Hangzhou’s WeChat official account, Hangzhou will issue the fourth round of Hangzhou electronic consumption vouchers, and this round of Hangzhou electronic consumption vouchers will be issued at 10 a.m. on April 10. This round of the first Hangzhou Electronic Consumption Voucher (I) is issued 1.5 million card bags, each card bag is worth 50 yuan, and contains 5 general consumption coupons worth 10 yuan each. If the consumption exceeds 40 yuan, the government subsidy will be 10 yuan. (36Kr news)

　　Cross-border e-commerce

　　10. Bezos was criticized for not complying with social distancing rules when visiting Amazon warehouses

　　April 9th ​​news, according to Tencent Technology, on Wednesday local time, Amazon CEO Jeff Bezos visited a warehouse near Dallas. He wore a mask and took a photo with the warehouse staff. It is reported that an employee wrote on social media that Bezos did not follow the social distancing guidelines set for limiting the spread of the new coronavirus because a person was following him at the time. Previously, Amazon fired Chris Smalls, an employee who led a warehouse strike during the COVID-19 pandemic on the grounds of violating the quarantine policy.

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