How to do e-commerce operations and what you need to learn to do e-commerce with zero foundation

      E-commerce has become a household name. According to statistics, China's e-commerce transaction volume has increased from 26.1 trillion yuan in 2016 to 37.21 trillion yuan in 2020, with an annual compound growth rate of 9.27%, and is expected to reach 40.2 trillion yuan by the end of 2021. The scale is getting bigger and bigger, and more and more people want to do e-commerce. So can we do e-commerce without foundation? What do you need to learn to do e-commerce with zero foundation? How to do e-commerce operations?

      It is not difficult to do e-commerce. Generally speaking, it can be divided into 10 steps: selecting a platform - registering an account - store planning - product planning - find supply - uploading products - store decoration - event promotion - data analysis - shipment and after-sales service. Its important core is three steps: product planning, event promotion, and data analysis . Doing these three steps well is the core of e-commerce operations .

1. Product Planning

      The four words of product planning are simple, but the water inside is very deep. From product positioning to pricing, you must use divergent thinking to study it; in any industry, any business starts with market analysis. Market analysis finds demand, and there is a segmentation when there is demand, and subdividing it into a specific group of people is positioning. ”

      From the perspective of product selection, you need to have your own opinions on product selection. You cannot follow the crowd, and you must not blindly believe in data information. For example, if someone says that the water purifier is easy to sell, you will sell it. For example, according to market data, the market for mobile phone tempered film must surpass the keyboard film, and then you dive into the mobile phone tempered film industry. If this is the case, it is easy to fall and end up with failure. Therefore, before doing e-commerce operations, you must carefully share the market and find the product that suits you.

      The main characteristics of products with urgent needs are: few sellers, more buyers, sufficient profit space, large market demand, and the prerequisite for any operation is to have a good product, such as good source of goods, product quality and service guarantee, sufficient profit space, etc. Remember to keep in mind.

2. Event promotion

      There are many ways to promote events. Let’s take Taobao as an example: Taobao customer, Taobao targeted promotion, Taobao forum, Taobao promotion, direct train promotion, etc. There are many promotion methods, and we will divide them into two types to understand them.

      (1) Paid promotion: Many e-commerce platforms have their own paid advertising spaces, such as direct promotion, as well as Taobao customer, search engine bidding, short video advertising, information flow advertising, live purchasing reviews, etc. Choosing a promotion method that suits you can help the early store.

      (2) Free promotion: The free traffic marketing promotion brought by the e-commerce platform is the best, with accurate and large traffic. In addition, it is to write various copywriting on free platforms to publish (Baijiahao, Weibo, Sohu, Toutiao, such as Baidu Experience, Xiaohongshu, Douyin, Kuaishou, QQ group, WeChat group, etc.).

3. Data analysis

      Data analysis is relatively null and it is difficult to do e-commerce. Many data cannot be understood. The reason for the change of data is that it requires some experience to judge it; the number of searches of products on the core board, number of visitors, payment amount, number of active sales products, number of paying buyers, number of views, unit price, payment conversion rate; per capita views on the traffic board, PC visitors, wireless visitors, old visitors, new visitors, etc. (Data analysis recommendation-Business consultant)

      Statistical analysis of data is the overall key point of the store. Optimize which part is not done well. For example, what is the reason for the low number of exposures? Is there a problem with the promotion, or a problem with the search keyword quantity, etc., analyze the reasons and then make rectifications to increase the exposure rate.

      It is actually not difficult to do e-commerce with no foundation. Many people have devoted themselves to the e-commerce industry, and have moved from offline stores to online e-commerce. There are countless people whose sales have increased several times. The "cake" in e-commerce is very big, how to eat it? How to divide more? It still needs to be considered carefully.

      "One person can go very fast, and a group of people can go further" is what I have always believed in; Laogao's e-commerce circle brings together more than a thousand high-quality e-commerce companies, and doing e-commerce there is undoubtedly the best choice.