#Laogao E-commerce Newsletter# [E-commerce Morning News on September 13]

      Morning news: Consumers question Pop Mart's induce consumption Pop Mart denied it; Taote launched the "Harvest Festival Zone" to help sell agricultural products during the Golden Autumn Festival; Amazon is negotiating to obtain the broadcast rights of the NFL's "Sunday Tickets"; news says Shopee will launch short video applications to benchmark TikTok; Vipshop 905 beauty promotion data: Male users purchase makeup suits increased by 444% year-on-year...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. News says Taobao promotes the "Lifafa" app for stakes and earnings.

      According to Tech Planet, Taobao recently launched an app called "Lifafa", a product that can obtain benefits based on sports. By walking, users can obtain virtual props "yuanbao", which can exchange for red envelopes, cash, coupons and other rights in Taobao live broadcasts with the same account. The introduction of the app shows that "Lifafa" can connect with merchants and help merchants improve indicators such as exposure, store entry, and order volume. It is worth noting that the Lifafa App has been removed from major app stores in recent days, and the specific reason is unknown. (E-commerce News)

2. Tmall 2021 Date Candied Date Consumption Trend Report: Date Candied Date Food Consumption continues to grow steadily

      September 13th news, yesterday afternoon, the second China Red Date Food and Drug Summit officially kicked off. Jin Cheng, head of the Tmall Date Candied Fruit and Freeze-dried Industry, released the 2021 Tmall Date Candied Fruit and Freeze-dried Consumption Trend Report on the 2021 Tmall Date Candied Fruit and Freeze-dried Consumption Trend Report on the spot. The report pointed out that in recent years, the consumption of jujube candied food has continued to grow steadily, the consumer group has expanded day by day, and the consumption upgrading trend is obvious. Women, post-85s, post-90s and post-95s are the core groups of candied fruit consumption. People in second-tier cities have a special liking for candied fruit, and people in first-tier cities are becoming the industry's growth engine; among them, the consumption scale of post-85s and post-90s with strong purchasing power is growing considerable. (E-commerce News)

3. Taote launched the "Harvest Festival Zone" to help sell agricultural products in the Golden Autumn Festival

      September 12th news, from September 12th to 15th, Taote launched the "Harvest Festival Zone". This is the first time that Taote has participated in the Harvest Festival as a new channel for Alibaba to help farmers, and it is also a major part of the 2021 Chinese Farmers' Harvest Festival Golden Autumn Consumption Season. Taote will link up activities such as "Open Pole Festival" and "Open Fishing Festival" in different origins, and build sales channels for farmers from the origin through online channel sections and commission-free, etc. (E-commerce News)

4. Consumers question Pop Mart induce consumption Pop Mart to deny it

      On September 12, a consumer in Shanghai recently reported that when he was drawing Pop Mart's blind box on Pop Mart WeChat mini program, he chose to draw 99 yuan once, but when paying, he jumped directly to the full inclusion and paid 2,178 yuan. It is reported that there are many consumers who have encountered similar situations, with the highest one-time consumption of nearly 10,000 yuan. The above-mentioned consumer said that there is one and all-inclusive on the mini program. When clicking "1", you must click it many times before the response will be triggered. However, when clicking "all-inclusive", as long as there is a little edge of your finger touches it, it will immediately jump out. It believes that this move is suspected of inducing consumption. Compared with that, Pop Mart denied it. (E-commerce News)

Cross-border newsletter

5. Anhui's first cross-border e-commerce online shopping bonded retail import return center warehouse is put into operation

      According to reports, in order to better solve the problem of returning goods to the park's cross-border e-commerce enterprises, the Hefei Economic Development and Development Comprehensive Bonded Zone has built the first cross-border e-commerce retail import return center warehouse in the district in accordance with customs supervision requirements, with a construction area of ​​about 900 square meters. Consumers' return packages can be easily entered into the area through checkpoint registration, and sorting, sorting, returning goods, reporting, and re-listing operations in the return center warehouse to achieve intensive operations and reasonable supervision, effectively reducing the operating costs of cross-border e-commerce companies and shortening the overall return time. (E-commerce News)

6. Amazon is negotiating to get the NFL "Sunday Ticket" broadcast rights

      On September 11, according to people familiar with the matter, Amazon is negotiating to obtain the broadcast rights for the NFL's "Sunday Tickets" package. Other companies involved in negotiations with the NFL believe Amazon is leading the way in the negotiations. Amazon is very interested in this multi-year broadcast contract, people familiar with the matter said. The NFL is expected to demand a price of $2 billion to $2.5 billion a year and hopes to end the discussion before the end of the season in February. It is understood that "Sunday Tickets" have been owned by DirecTV for the past 27 years. This agreement makes Amazon Prime Video the first streaming service to have exclusive NFL broadcast rights. (E-commerce News)

7. News says Shopee will launch short video applications to match TikTok

      According to reports on September 11, Shopee, an e-commerce company under Sea Group, will launch a short video application in the Southeast Asian market, directly benchmarking TikTok, a short video product under ByteDance. It is understood that the short video project has a high priority and a sufficient budget, and its new team includes several former ByteDance international members. Just yesterday, Sea Ltd also said it had raised about $6 billion through stocks and convertible bonds, which Refinitiv data showed was the largest financing in Southeast Asia. (E-commerce News)

8. 2021 China Western Cross-border E-commerce Expo: A total of 32,000 visitors were received

      According to September 13, as the first cross-border e-commerce expo held in the West, the 2021 China Western Cross-border E-commerce Expo closed on the 11th. The three-day cross-expo gathered the entire cross-border e-commerce industry elements, received a total of 32,000 visitors, and held ten cross-border e-commerce professional forums. The first time it was held in Chengdu, the Cross-Expo attracted 11 national (regional) official institutions, nearly 400 domestic and foreign exhibitors, "50+" government and enterprise leaders, and tens of thousands of industry elites gathered here. (Yibang Power News)

Internet Information

9. SF Express responds that the shipping is "sign-to-confirm" and adds 1 yuan: the industry's common practice will not affect delivery

      SF Express responded that this value-added service first comes from the special needs of jewelry, 3C electronics and luxury goods customers. In addition to regular delivery and signing, such customers also hope that when express delivery, SF Express can provide value-added services that verify the 6-digit password information or the recipient's ID number after the recipient's ID number to ensure that the express delivery is signed by the recipient designated by the sender's customer, and avoid transaction disputes after the express delivery is wrong or after the express delivery is properly invested. (E-commerce News)

10. Vipshop 905 beauty promotion data: Male users purchase makeup suits increased by 444% year-on-year

      From September 5th to 8th, Vipshop will start the 905 Beauty Carnival Day. Data shows that the platform's men's category has grown significantly, and the overall sales of men's beauty products purchased by men increased by 15.21% compared with the same period last year. During the 905 Beauty Carnival Day, the sales of men who purchased foundation increased by 61% year-on-year, sales of hair dye products increased by 45% year-on-year, sales of makeup remover oil increased by 345% year-on-year, sales of lip gloss/lip gloss/lip gloss/lip oil increased by 141% year-on-year, and sales of makeup suits increased by 444% year-on-year.