How to do e-commerce operations? What are the functions of e-commerce websites?

　　The Internet economy has become the focus of the industry, and the Internet is also the trend of this era, so transforming to e-commerce is an inevitable path for every company. E-commerce operations occupy a dominant position in the e-commerce process, so how to do e-commerce operations? This problem has troubled many people. Many people just know that they want to do e-commerce, but they still have no idea how to start. In fact, the prerequisite for e-commerce is to have an e-commerce website. So what functions can e-commerce websites be used to assist in making e-commerce? Below, please listen to the teachers of the Promotion Network listing several important functions!

　　Since the e-commerce business carried out online is different, each e-commerce website has different specific implementation functions. Enterprises use the Internet to include B2B, B2C and other e-commerce forms. Some of these companies focus on e-commerce, while others use e-commerce as the second channel for business operations. But no matter which enterprise, the functions of e-commerce websites are of the same destination, that is, make full use of the advantages of wide broadcast range and fast dissemination of Internet information, expand offline transactions, and establish online display and trading platforms. For corporate e-commerce websites, the following functions are generally required.

　　1) Product Order

　　E-commerce can use interactive email delivery in the Web to achieve online ordering. When users want to purchase, they can put the product in the shopping cart. When the customer fills out the order form, the system will usually reply to the confirmation information form to ensure the receipt of the order information. This function not only depends on the design and implementation of technology, but also depends on the concept of website subjects from the perspective of simplifying trade processes and facilitating users' use during design. When users find a product they are interested in, click on the product to see descriptive information in various styles such as text, pictures, videos, etc. Online ordering is usually provided with very friendly ordering prompt information and ordering interactive dialog boxes on the product introduction page, which realizes the functions of users to conduct online trade negotiations, book products online, shop online or obtain online services, and provides 24/7 transactions at any time.

　　2) Online payment

　　In addition to transactions, online payment is an important link. Online payments must be supported by electronic finance, that is, financial institutions such as banks or credit card companies and insurance companies must provide online services for financial services. Directly using electronic payment methods online can omit the overhead of many personnel in the transaction. E-commerce needs to be a complete process. Online payment requires more reliable security controls on information transmission to prevent illegal acts such as fraud, eavesdropping, and impersonation. Currently, credit cards are mainly used between customers and merchants to pay, and credit card numbers or bank accounts are both symbols of electronic accounts. Some new forms of online payment are constantly being explored. In order to ensure the security of payment, methods such as digital certificates, digital signatures, and encryption must be used.

　　3) Product display

　　This is a basic and very important function. When users enter the company's e-commerce website, they should be able to see a wide range of products just like entering a supermarket in reality. Using online media to promote products undoubtedly gives the company a promising marketing channel. These products are classified, just like the supermarkets divide them into clothing, non-staple food, home appliances, etc. Businesses can conduct advertising promotions for certain products on e-commerce websites.

　　4) Information retrieval

　　Business websites provide information search and query functions, which enable customers to easily and quickly find the information they need in the e-commerce database. This is an important factor in whether e-commerce websites can keep customers for a long time. If an e-commerce website has a very rich content and a wide variety of products, if you want to introduce the services and product information provided to customers in detail, you should use a database to provide accurate and fast search services to viewers. This is a function that reflects the website information organization ability and expands the information exchange and transmission channels.

　　5) Information management

　　A complete e-commerce website also includes sales business information management functions. Customer information management is a function that reflects whether the website entity can be customer-centric and whether it can fully utilize customer information to tap market potential and has important utilization value. It is the main information management content in e-commerce. The network connection allows enterprises to timely accept, process, and transmit data related to utilization, and enable these information to flow in an orderly and efficient manner, providing information support for other enterprise information management systems, such as ERP, SCM, etc.

　　6) Information feedback

　　A successful website must be interactive and multi-point information interactive. Corporate business websites are particularly important for collecting customer feedback information. The enterprise release functions include dynamic updates of news, news retrieval, hot issue tracking, industry information, supply and demand information, and demand information release. Businesses can use their website to collect information feedback from customers and then make their own decisions based on this information.

　　7) Image promotion

　　E-commerce can publish various business information on the Internet through the enterprise's web server and customer browsing. Establishing your own business website and taking the lead in creating and establishing a corporate image is the most basic starting point for enterprises to use online media to conduct business. Compared with previous various types of advertisements, online advertising costs are the cheapest, but the amount of information given to customers is the richest. Customers can quickly find the product information they need with online search tools, while merchants can use online homepages and emails to advertise around the world.

　　The above seven points are some functions of e-commerce websites. After making full use of these functions, e-commerce operations will inevitably take the right track! If you have any questions, you can consult the teacher of Xuanming Network (http://www.shxuanming.net) online!