#Laogao E-commerce Newsletter# [September 8 E-commerce Evening News]

      Evening News: JD Logistics will launch smart business warehouses during the "Double 11" period; "2021 Golden Autumn Consumption Season" launches the "Harvest Pavilion"; Mafengwo releases the Mid-Autumn Trend: Niche cities are not as popular as Beijing, Shanghai and Guangzhou; Amazon opens two delivery stations in Maryland and Virginia; Japanese second-hand trading platform Mercari will launch a buy-first and pay-after-service service...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Pinduoduo affiliated companies apply for the "Pinfulipai" trademark

      According to the news on September 8, Tianyan Check information shows that recently, Pinduoduo's affiliated company Shanghai Xunmeng Information Technology Co., Ltd. added new trademark application information for "Pinfubao", which is internationally classified as a scientific instrument, and the current trademark status is "Trademark application". Previously, the company also applied to register multiple trademarks such as "Duobei", "Panduoduo", "Pinduoduo", "Pinduoduo", "Ai Pinduoduo", "Duolepin", and "Pinduoduo". The international classification of these trademarks involves scientific instruments, website services, advertising sales, transportation and storage, etc. (E-commerce News)

2. JD Logistics will launch smart business warehouses during the "Double 11" period

      On September 8, on September 7, the JD 11.11 Merchant Conference officially released the JD 11.11 investment promotion rules and 10 merchant support measures. JD Logistics will launch a digital and intelligent service product for supply chain - smart business warehouse during the "Double 11" period. At present, this smart business has covered a variety of categories such as food and beverage, beauty and personal care, medical care, mother and baby, pet life, home daily necessities, 3C digital, etc. JD Double 11 will officially start in late October, and it is divided into four stages: "pre-sale period", "category period", "climax period" and "return period". In mid-September, JD will open the Double 11 merchant registration channel. (E-commerce News)

3. "2021 Golden Autumn Consumption Season" launches Pinduoduo's "Harvest Pavilion"

      According to September 8, on September 7, the 2021 China Farmers’ Harvest Festival Golden Autumn Consumption Season, jointly initiated by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, China Central Radio and Television Station, and the All-China Supply and Marketing Cooperative, was officially launched. On the "Harvest Festival" day on September 23, Pinduoduo will also serve as an interactive partner of CCTV's "China Farmers Harvest Festival Gala", endorsing and selling goods to major agricultural production areas through live broadcasts across the platform, and jointly promoting consumption and celebrating the harvest with the people of the whole country. (E-commerce News)

4. Will the Douyin e-commerce independent app be launched in October? Official response: No comment

      According to September 8, it was reported that the independent Douyin e-commerce app may be launched in October, and the project is promoted by the Douyin e-commerce president Kang Zeyu. The relevant person in charge of Douyin e-commerce said that he would not comment. (E-commerce News)

Internet news

5. 58.com announced the top ten new occupation employment trends and recruitment demand increased by 86.3% year-on-year

      September 8th news, 58.com recently released a report on employment data from the top ten new occupations based on platform data, and analyzed the employment status of new occupations in July this year from the dimensions of cities, positions, salary, etc. (E-commerce News)

6. Mafengwo releases Mid-Autumn Festival trends: niche cities are not inferior to Beijing, Shanghai and Guangzhou

      On September 8, the Mid-Autumn Festival holiday is approaching, and Mafengwo Tourism Big Data shows that tourists choose to travel to their destinations during this period, including Xinjiang, Beijing, Chengdu, Chongqing and Changsha according to their popularity. Compared with the medium and long-distance travel destinations such as Qinghai, Tibet, and Dali, the Mid-Autumn Festival and post-00s are more concerned about the niche plays of Internet celebrity cities such as Chengdu, Chongqing, and Xi'an. In addition, the search popularity of "month-watching" in the past week has increased by as much as 354%, and the search popularity of related "camping" has also increased by 150%, the search popularity of "cycling" has increased by 166%, and the search popularity of stargazing has increased by 88%. (E-commerce News)

Cross-border newsletter

7. PayPal plans to acquire Japanese buy-in and pay-in service provider Paidy for US$2.7 billion

      The acquisition aims to expand PayPal's capabilities and influence in the Japanese payment market. As the third largest e-commerce market in the world, Japan's acquisition complements PayPal's cross-border e-commerce business. PayPal said in a statement Tuesday that the deal is expected to close in the fourth quarter and will be paid primarily in cash. It is understood that Paidy is unusual among global "buy first and pay later" service providers, as it allows Japanese consumers to buy goods online and then pay monthly at local convenience stores. (E-commerce News)

8. Japanese second-hand trading platform Mercari will launch a buy-first and pay-after-you-can-eat service

      September 8th news, recently, Japanese C2C second-hand trading platform Mercari announced that it will cooperate with Australian payment giant ZIP to launch the "buy first and pay later" function. Mercari users can choose the BNPL option when making payments. Zip provides transparent and direct four-instance payment options. Mercari sellers can directly receive full payment of goods through Zip, and customers will receive more free and flexible payment services. Data shows that in July this year, the average order transaction volume of Mercari consumers exceeded $260. According to a FIS WorldPay report, the BNPL market is expected to grow by 181% in the next three years after the purchase and payment service is launched. (E-commerce News)

9. Amazon opens two delivery stations in Maryland and Virginia

      Amazon is expanding its supply chain and operational infrastructure in Maryland and Virginia. Currently, Amazon has two delivery stations in central Maryland and Virginia each, which support the last mile of Amazon’s order process, designed to help improve delivery speeds for customers. In addition, Amazon plans to open a new career center in Chesapeake, Virginia, which will serve as a recruitment and training center for the company’s Virginia Operations Center in Chesapeake, Suffolk, Norfolk, Hampton and Virginia Beach. (E-commerce News)

10. App Annie: The average viewing time of TikTok in the United States and the United Kingdom exceeds that of YouTube

      According to the latest report on September 8, App Annie shows that British and American users have spent more time on TikTok than YouTube. According to the report, American viewers watch TikTok on average for more than 24 hours a month, higher than YouTube's 22 hours and 40 minutes; the gap between the two is even bigger in the UK, with TikTok's average monthly viewing time of 26 hours, while YouTube has less than 16 hours. Previously, data from the agency showed that in 2020, TikTok surpassed Facebook and became the largest downloaded app in iOS and Android in the world. (Yibang Power)