#Laogao E-commerce Newsletter#[E-commerce Evening News on May 19]

Evening News: Tmall Food Marketing Director: This year's Foodie Festival merchants doubled year-on-year; JD.com has supported merchants to appeal and block unreasonable evaluations; 2022 Kuaishou 616 Real Shopping Festival Merchant Release Guide; TikTok launches Branded Mission, a brand advertising solution collection tool; eBay reaches a cooperation with Phonecheck, a second-hand mobile device certification company...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Food Marketing Person: This year's Foodie Festival Merchants Double Year-on-Year Plan

On May 19, on May 17, Tmall Foodie Festival was launched. According to Ling Xi, the head of Tmall Food’s full-link marketing, this is the first time this year that the “517 Foodie Festival” has been held at the national level. We also hope to use foodie energy conservation to promote the supply chain upgrade of the industry. It is understood that in January this year, Tmall and Taobao completed a comprehensive integration and entered a new unified mechanism. Ling Xi said that after the unification, the platform can maximize the meeting of consumer needs. Tmall will jointly build local warehouses with Cainiao in some cities so that merchants' goods can be put into warehouses. The core focus is on heavy goods categories. (E-commerce News)

2. What is worth buying: Since April, the GMV of the keyword "land surfing" product has increased by 1786.13% year-on-year

On May 19, the data from the consumer content community "What is worth buying" shows that from April 1 to May 16, the GMV of the keyword "land surfing" in the site increased by 1786.13% year-on-year. The GMV of the "knee pad" product, one of the most critical protective gears for land surfing, increased by 37.71% year-on-year. The popularity of skateboard shoes, helmets, elbow pads and other products has also shown a significant increase, among which the search volume of skateboard shoes increased by 60.23% year-on-year. In addition, like land surfing, the consumption of "trampoline" that can also enhance skiing skills is also particularly popular, with the GMV of related keyword products increasing by 165.70% year-on-year. (E-commerce News)

3. 2022 Kuaishou 616 Real Shopping Festival Merchant Release

On May 19th, recently, Magnetic Taurus released the 2022 Kuaishou 616 Real Shopping Festival Merchant Release Guide: In terms of specific gameplay, for top brand merchants, Magnetic Taurus has launched three core gameplays: Super brand live broadcast room, industry potential live broadcast room, and seat sprint package, as well as additional gameplays such as Kuaishou store unboxing evaluation, Kuaishou store live broadcast preview privileges, expert sales challenge, etc.; waist-tail brand merchants focus on category sprints, and the launch plan of the top 100 brands. Playing methods: planting grass and water for activities to accumulate water and helping to make breakthroughs in product sales; for experts and merchants, Magnetic Taurus has launched three major gameplays: incentive policies for 616 major events, fan-increasing carnival return activities, and special events investment incentive policies, covering the full link of the increase in fans and the explosion of large markets; in order to improve the traffic competitiveness of small and medium-sized ecological merchants and the traffic competitiveness during the promotion period, Magnetic Taurus has also specially launched the "Leap! Carrying People" gameplay, which uses four major benefits and tens of millions of traffic to help merchants improve their sales capabilities. (E-commerce News)

4. JD.com has supported merchants to file complaints and block unreasonable evaluations

According to May 19, JD.com recently announced that it can block and deal with the unreasonable evaluation complaint after successful, and at the same time, it will remove the weather vane evaluation factor and restore the good review rate and bad review rate of the product. It is understood that using medium and bad reviews to obtain improper benefits, no basis for product quality issues, false evaluations that do not match the actual situation, purchasing A and evaluating products B and evaluating content, and evaluating content containing false prices and promotional information, pornography, gambling, drugs, terrorism and other scenarios all support "blocking". It is important to ensure that the chat history is a real conversation, that the evidence provided by human editors will be rejected and the appeal will no longer be accepted within 3 months. (E-commerce News)

Internet news

5. Mafengwo: The search popularity of "520" has increased by 75% in the past week

In the past week, the average increase in "campsites" related searches in various places in Mafengwo Station has exceeded 50%. Southern cities represented by Sichuan and Chongqing have performed particularly well, with Chengdu and Chongqing ranked among the top two popular domestic camping cities in the "520" area. In addition, the RV, which has both transportation and accommodation, is not only fully equipped, but also allows pets to be carried and stops as you go, making it the first choice for many young couples on their 520 outing this year. (E-commerce News)

6. The Moutai e-commerce APP platform "i Moutai" is officially launched

According to May 19, today, after nearly 50 days of trial operation, the Moutai e-commerce APP platform "i Moutai" was officially launched. In addition, today, "i Moutai" will also launch 100ml Feitian Moutai. According to the customer service of "i Moutai", the products to be launched on i Moutai on May 19 include: 43%vol 500ml Kweichow Moutai, 53%vol 100ml Kweichow Moutai (i Moutai), and 43%vol 500ml Kweichow Moutai. It is worth mentioning that, previously, Li Jingren, director and acting general manager of Kweichow Moutai, said that in the future, Kweichow Moutai will continue to adjust its product placement strategy after the official launch of "i Moutai" to enrich product placement. (E-commerce News)

Cross-border newsletter

7. Shein hires former director of Shopee as general manager of Brazilian business

According to NeoFeed, China's cross-border fashion e-commerce company Shein has hired former Shopee director Felipe Feistler as general manager of the Brazilian business, who was responsible for e-commerce in Latin America for Shopee. It is understood that Felipe Feistler has held a meeting and claims to be the head of Shein's Brazilian business. Magalhes has worked at Dafiti for nearly 10 years and has worked at Lojas Marisa and Lojas Riachuelo, both important brands in the Brazilian clothing retail industry. It is reported that at the end of last year, Shein founder Xu Yangtian met with some clothing suppliers in Brazil to negotiate supply chain business. At that time, Xu Yangtian's goal was to better understand the Brazilian market, understand tax issues and study Brazil's operating model. (E-commerce News)

8. TikTok launches Branded Mission, a brand advertising solution collection tool

On May 19, TikTok recently launched Branded Mission, a solution to solicit brand advertising content from creators in crowdsourcing. By using Branded Mission, advertisers can engage the community in branding activities, brands can provide a description of their needs and publish them to the creator community, creators can choose to participate in Branded Mission; TikTok creators can decide to participate in Branded Mission that makes them inspire. Creators over the age of 18 and have at least 1,000 followers will be qualified to participate in Branded Mission. It is understood that Branded Mission is currently undergoing testing in more than ten countries and regions around the world, and plans to open more markets by the end of 2022. (E-commerce News)

9. eBay reaches cooperation with second-hand mobile device certification company Phonecheck

It is reported that devices certified by Phonecheck will have Phonecheck's unique device history report, providing precise details about the authenticity, all functions, ownership status, operator information, maintenance history, etc. of the device. Additionally, with Phonecheck's certification, eBay refurbished mobile devices will receive extensive protections such as one- or two-year statewide warranty, free shipping, eBay money-back guarantee and 30-day free returns. (E-commerce News)

10. Amazon Business and Precoro integrate to simplify enterprise procurement process

May 19th news, Amazon Business recently announced an integration with procurement software company Precoro to help companies better utilize Punch-in tools to simplify procurement processes while strengthening Amazon's B2B business. Through this integration, after purchasing items on Amazon Business, businesses can submit their shopping carts to Precoro to generate and approve purchase bills. Meanwhile, businesses that purchase on the Precoro platform now have the option to bypass the application and allow employees to purchase directly on Amazon Business, easily submitting approvals to complete procurement faster. (E-commerce News)