What behaviors of consumers will affect store labels?

　　As consumers begin to come in with your store and baby, the consumer's own population characteristics labels will correct or strengthen your store labels according to various behaviors.

　　So, what behaviors of consumers will affect store labels ? What is the impact?

　　1. Consumption behavior

　　Consumer behavior can bring about very large marking weighting, especially consumers with clear labels. In other words, if the style of your store's clothing is Korean, then the personalized marking effect brought by a consumer who often buys things from your store is much better than that of consumers who buy any style of clothing; a consumer who has been buying low-end products in a store of "low-end products", the marking effect is stronger than that of consumers who have bought any price (mainly because there is no clear tendency); a consumer who has been consuming housing decoration products in recent times has the marking effect is stronger than that of consumers who buy occasionally.

　　The problem comes again: because there are indeed many consumers who buy for their families, buy for colleagues, buy gifts for others, etc., which can be labeled unclearly, how to solve it? First, search engines evaluate proportions, proportions, and not all. This does not require you to remind you at all. Search engines have long considered that all tags are calculated by statistics. Second, even if it is not very clear, this consumer will have a relatively clear tendency to behave, which is why I mentioned in the first article that the importance of consumer behavior labels will be more prominent.

　　2. Collection and purchase behavior

　　Collection and purchase addition will also have a certain strengthening effect on store labels, but this effect will be less than consumption behavior, among which the strengthening effect of purchase addition is better than collection behavior.

　　3. Browsing behavior

　　The worst thing here is the browsing behavior, but although it is poor, it will have a certain reinforcement effect. Then, there is a problem here. Some people who do false transactions will have the so-called traffic replenishment, which is the browsing behavior of coming in.

　　We don’t have to care about where the supplementary traffic comes from, such as what you get from the platform, the group, the garbage traffic purchased, the traffic that is widely matched by the express train ... No matter what it is, we don’t have to care about what the balance effect of the conversion rate can reach. The interference effect on personalized store labels is enough for you to drink a pot.

　　Also, choose inaccurate keywords. If your store is average and the store level is not high, then when you choose words, you must choose accurate long-tail words. Don’t use vague words. Those words will either not bring you traffic (because as mentioned earlier, when matching big words and hot words, when matching personalized, the store labels will focus on the store labels. The role of high-level shop labels should be more obvious); or even if these words give you traffic, your labels may be interfered with because of inaccuracy.

　　4. Repurchase behavior

　　The repurchase behavior of old customers is very obvious in strengthening store labels, especially through the strengthening of store labels by new products. Therefore, you must be good at marketing old customers to improve customer stickiness. Because in the subsequent modules, we will also introduce content that increases customer stickiness to you, so I will briefly introduce it here.

　　Let’s take the clothing category as an example. If your product style is clear, then you can do some old customer marketing activities. A friend of mine in Zhengzhou, who is a woman's clothing, mainly makes jumpsuits, targeting intellectual white-collar workers around 40 years old. He accumulated all these old customers on WeChat, and then he would regularly launch new products, about two or three models every two weeks.

　　Then every time he launches a new product, he will give old customers a good discount and then notify them in the WeChat group. Because his product style is really good, many old customers want it.

　　5. Feedback behavior

　　这个反馈行为主要体现在两个方面，一个是消费者的评价上，还有一个就是消费者购买完商品后的分享层面。在评价层面，一个标签明确的消费者，对你的好评、图评、追评等等，都有明显的个性化加权效果。分享行为现在体现的还不是特别明显，虽然淘宝在订单完成后，有鼓励分享的按钮，但是这个比例还不是很多，效果也不显著。

Thank you for your attention and support to Laogao Crown Club . Please indicate the source of the reprinting website www.shxuanming.net

 Click to register to apply to join the well-known e-commerce network - Laogao Crown Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join!