#Laogao E-commerce Newsletter#[November 2 E-commerce Evening News]

　　#Laogao E-commerce Newsletter# [November 2 E-commerce Evening News Brief] Tmall sold more than 200,000 sets of online classes on the first day of Double 11; on the first day of Double 11, the sales of bird's nest brand "Xiaoxiandun" exceeded 270 million yuan; Shanghai launched the "11 Live Broadcast Month" event and other e-commerce platforms such as JD.com participated; the top 100 Chinese Internet companies were released, Alibaba, Tencent, and Meituan ranked in the top three; Xin Youzhi Double 100 Live Broadcast 13 hours of goods sold 1.88 billion...

　　E-commerce newsletter

　　1. Alibaba and nearly 1,000 overseas brands appear at the CIIE

　　According to Titanium Media on November 2, the third China International Import Expo will be opened in Shanghai soon. Alibaba will join hands with nearly 1,000 overseas brands to debut, of which more than 1,400 new products will be exhibited by overseas brands on cross-border e-commerce Tmall International.

　　Outbound travel circuit breakers under the global epidemic, and import consumption has accelerated onlineization, which has accelerated the release of the spillover effect of the CIIE on Alibaba's cross-border e-commerce platform. In the past year, the number of new imported products in Tmall International has increased by 130% year-on-year. Since April, the number of overseas new brands has increased by 125% year-on-year, and the transaction volume has increased by 113% year-on-year. Alibaba's Tmall International's transaction volume increased by more than 40% year-on-year in the first quarter. (Titanium Media)

　　2. Xin Youzhi Double Ten broadcast broadcast 13 hours of goods sold 1.88 billion

　　According to Titanium Media on November 2, the "Simba" Xin Youzhi's Double Eleven special show was broadcast on Kuaishou on November 1, with sales of 12 hours of live broadcasts reaching 1.88 billion, breaking the personal single-game record, and in terms of actual sales, it also created a new single-game sales record for live e-commerce in terms of the statistical dimension of actual sales.

　　Data shows that the live broadcast started at 12:00 on November 1, with sales exceeding 500 million in one hour, sales exceeding 1 billion in three hours and 50 minutes, and sales exceeding 1.3 billion in seven hours and 23 minutes. As of the time of the broadcast that night, the total sales were 1.88 billion. In June this year, Xin Youzhi created 1.25 billion sales data in 614 special sessions, leaving a live broadcast single-scene sales record for the previous four months.

　　(Titanium Media)

　　3. The top 100 Chinese Internet companies are released, Alibaba, Tencent and Meituan are ranked among the top three

　　According to Titanium Media on November 2, the China Internet Association released a list of the top 100 companies with comprehensive Internet strength in China. Alibaba, Tencent, Meituan, Baidu, JD.com, NetEase, Pinduoduo, Didi, ByteDance, and Tencent Audio and Entertainment ranked in the top ten. (Titanium Media)

　　4. Tmall Double 11 starts for one hour: 1,142 small appliance brands have sold 1,000%

　　According to November 2, Tmall Double 11 officially started sales on November 1. The official battle report shows that within the first hour of Tmall Double 11, 1142 small home appliance brands including Yunjing, Yikaide, Tianke, Youli, Bisheng, Keal, Xiao Pumpkin, Zhuimi, ihoco, and Shark achieved a year-on-year increase in transactions of 1,000%. (E-commerce News)

　　5. Shanghai launches the "11 Live Broadcast Month" event and other e-commerce platforms to participate

　　On November 2, the Shanghai Online Shopping Carnival Season and "11 Live Broadcast Month" event, led by the Shanghai Municipal Government and sponsored by the Municipal Commerce Commission, was officially launched yesterday. 12 platforms and companies including JD.com, Pinduoduo, Meituan, Ele.me, Suning, Hema participated. It is understood that this "11 Live Broadcast Month" event will adopt the live broadcast launch ceremony, "cloud" broadcast of the CIIE, and live broadcast ceremony. The Shanghai Municipal Commerce Commission revealed that Shanghai is currently formulating the "Several Measures on Promoting the Innovation and Development of Live E-commerce in the City", and will propose several measures from four aspects: main body construction, industry integration, scenario application, and guarantee measures. (E-commerce News)

　　Internet news

　　6. Qijia.com: Within three years, it will support 1,000 platform decoration companies to exceed 50 million output value

　　According to November 2, Qijia.com recently held the 4th National Decoration Industry Summit and the 2021 Service Upgrade Press Conference, and launched the Torch Plan 2.0 upgrade plan at the conference. It is reported that through the Torch Plan 2.0 upgrade plan, Qijia.com has established a G100 club, planning to support 100 platform decoration companies to enter the threshold of 100 million yuan in the next three years, and at the same time, it supports 1,000 platform decoration companies to exceed 50 million yuan in the output value. (Titanium Media)

　　7. On the first day of Tmall Double 11, the sales of bird's nest brand "Xiaoxiandun" exceeded 270 million yuan.

　　On November 2, on the first day of Tmall Double 11, the sales of bird's nest brand "Xiaoxiandun" fresh stewed bird's nest exceeded 270 million yuan. At the same time, sales data from multiple e-commerce platforms such as Tmall, JD.com, and Xiaohongshu show that in the nutritional category and bird's nest category list, Xiaoxian Stew Fresh Stewed Bird's Nest topped the top 1. It is understood that the brand was founded in 2014 and the freshly stewed bird's nest product launched uses the C2M model: after the user places an order, the factory will deliver fresh fresh delivery. In December last year, JD.com reached a strategic cooperation with the fresh stewed bird's nest brand "Xiaoxiandun". (Europe)

　　8. More than 200,000 online classes were sold on the first day of Tmall Double 11

　　On November 2, Tmall Double 11 officially started yesterday, with a total of more than 200,000 online courses being bought by consumers on that day. Data shows that after 10 minutes of official sale, more than 100,000 consumers bought online classes; after 1 hour of sale, more than 30,000 sets were purchased for accounting classes alone. It is understood that "online courses" are a new category of Tmall Double 11 this year. On the eve of Tmall Double 11, Taobao Education launched a series of good learning cards, covering maternal and infant, sports, workplace and other fields. During the week when the Double 11 pre-sale was launched, the number of Haoxue Cards issued was nearly 24 times higher than usual, among which maternal and infant cards were the most popular among consumers. (Europe)

　　9. Luxshare Precision gets Apple AirPods Pro headphones to transfer orders, increasing orders until January 2021

　　Titanium Media reported on November 2 that Apple issued an announcement on October 30 to recall some AirPods Pro headphones. Apple announced that some of these headphones have burst sounds or static noises and the failure of active noise reduction function to work properly. According to supply chain information, Apple's move unexpectedly caused Luxshare Precision to receive a recall of some headphones and its production capacity is scheduled to January 2021. Luxshare Precision participates in the assembly of the AirPods Pro unit and is also a supplier of Apple's headphone connectors and some structural parts. (Source: Science and Technology Innovation Board Daily)

　　Cross-border newsletter

　　10. Shopify's third-quarter net profit turned losses into profits by US$191 million

　　On November 2, the E-commerce News learned that Shopify recently announced its third-quarter results as of September 30, 2020. According to the financial report, Shopify's third-quarter revenue was US$767.4 million, a year-on-year increase of 96%; monthly recurring revenue (MRR) was US$74.4 million, a year-on-year increase of 47%; GMV was US$30.9 billion, a year-on-year increase of 109%; total payment amount (GPV) was US$14 billion, accounting for 45% of GMV.

　　Of the revenue for the quarter, subscription solutions revenue was US$245.3 million, a year-on-year increase of 48%; commercial solutions revenue was US$522.1 million, a year-on-year increase of 132%. (E-commerce News)

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