By the ninth year, Tmall Double 11 has become a world-renowned shopping carnival, a well-known online expo today, and is also the most extensive global resonance. 140,000 celebrity brands, 15 million products, and more than 500 million consumers participated in the carnival. If these 140,000 brand stores are turned into physical stores, it is enough to build a skyscraper with an area of 6,400 square meters per floor and a total of 22,000 floors, its height is equivalent to 10 Mount Everest. If the packages generated by Tmall Double 11 are stacked one by one, they are enough to exceed the distance from the earth to the moon.
Behind the global carnival on Double 11 is an invisible "super project". At midnight, just like the Three Gorges Dam opening the gate to release floods, consumers from all over the world instantly poured in: 2017 Tmall Double 11 started in 3 minutes and 1 second, and the transaction volume exceeded 10 billion yuan. The new world record in the binary world has been refreshed again: the peak transaction creation peak reached 325,000 transactions per second, and the peak payment peak reached 256,000 transactions per second, 2.1 times that of last year, but Alibaba still guarantees a "silky smooth experience".
On November 11, Alibaba Group Chief Technology Officer Zhang Jianfeng said in an interview that Double 11 is not only an unprecedented social collaboration, but also a large-scale application of machine intelligence, but also makes this year's Double 11 a well-known human-machine collaboration in human history. "It can be said that this year's Double 11 technology was not directed by me, but by machines and people."
After nine years of evolution, today's Double 11 has grown into a giant aircraft carrier that needs to face unprecedented scale and complex challenges. The technical system behind this business miracle has also evolved into a "super project" representing the peak of Internet technology. In addition to transactions and payment systems, there are also data, customer service, search, recommendations, advertising, inventory, logistics... This is a huge, complex and sophisticated business collaboration system. With only a few thousand waiters from Alibaba, the normal operation of this system can no longer be maintained.
A legion of "new species" composed of a large number of intelligent robots has emerged against this background. They are better at dealing with complex and huge systems than humans. These "new species" of machine intelligence have penetrated into every corner of Tmall Double 11 Global Carnival, from selecting goods, shopping guide recommendations, customer service, designing posters, patrol computer rooms to managing warehouses... They have begun to work with humans to collaborate in completing various tasks of Double 11.
New species of Tmall Double 11 robots. New species of Tmall Double 11 robots
"Lu Ban", an AI designer invented by Alibaba engineers, designed 410 million product posters during Double 11. It integrates AI technologies such as image deep learning and enhanced learning, and like ordinary designers, it completes a series of designs from sketches to frames and detailed elements, providing consumers with the best product display.
In the product selection process of consumers, Alibaba Machine Intelligent Recommendation System generated more than 56.7 billion different exclusive shelves for users on the same day on Double 11, like an intelligent shopping guide, giving consumers personalized recommendations of "100 million people and 100 million faces".
The robot customer service "Ali Xiaomi" undertakes 95% of customer service consultations on Double 11, answering consumers' questions about event rules, shopping carts, refund applications, etc., greatly improving service capabilities. Alibaba has also opened up the capabilities of robot customer service to merchants and launched "Dianxiaomi" to help merchants relieve customer service consultation pressure.
In the distribution of Cainiao Logistics, the comprehensive upgrade and large-scale application of smart logistics have been achieved. Through intelligent analysis of the full link of Double 11 logistics, delivery efficiency has been improved. Before the start of Double 11, the explosive products were allocated to the warehouse closest to consumers in advance. Advanced robot warehouse division also allows warehouse distribution operation efficiency to exceed the limit of manual operation.
Robots also ensure the security of Double 11 data centers. During Double 11, the inspection work of the North China Data Center was completed by the intelligent operation and maintenance robot "Tiansweeping". The data center was inspected 24 hours a day, and the data points were inspected in seconds and fault locations were performed on billions of data points, replacing the previous 30% of the repetitive work of the operation and maintenance personnel.
Zhang Jianfeng said that on Double 11, 2017, machines and people cooperated comprehensively in the fields of product selection, customer service, logistics, technical operation and maintenance, with an unprecedented scale, broad field, and deep coordination. Through huge social practices like Double 11, the development process of machine intelligence will be greatly accelerated: on the one hand, demand scenarios and data will promote the evolution of machine intelligence and become smarter; on the other hand, the ever-evolving machine intelligence will better feed back and empower ecological partners. And the entire society, well-known serves society.
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