Evening News: Alibaba, Yunda and others jointly initiated the Yangtze River Delta e-commerce live broadcast base to be put into use; Meituan flash sale: The order for Chinese Valentine's flowers is three times the same period last year; it is said that Douyin e-commerce is internally testing the "Tik Tok Auction" function; Amazon seller platform launches Hindi, Vietnamese, Thai and Tamil; Wish's Q2 revenue in 2021 was US$656 million, down 6% year-on-year...
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E-commerce newsletter
1. Alibaba, Yunda and others jointly initiated the Yangtze River Delta e-commerce live broadcast base to be put into use
On August 16, the WeChat official account of "i Jinshan" announced that recently, the Yangtze River Delta e-commerce live broadcast base jointly initiated by Fengjing Town, Jinshan District E-commerce Association, Alibaba, Yunda, Lingang Group, etc. has been put into use at the Fengjing Lingang Advanced Manufacturing Base in Shanghai. According to reports, at present, the Yangtze River Delta e-commerce live broadcast base has been equipped with more than 20 live broadcast rooms for anchors to broadcast live broadcasts. Eight old brands including Phoenix, Hongshuangxi, Marley, Strauss, etc. have settled in Fengjing. In the future, the live broadcast base will also introduce more than 200 old brands in Shanghai. (E-commerce News)
2. Meituan flash sale: The order for Chinese Valentine's Flowers is three times the same period last year
On August 16, Meituan Flash Sale recently released a gift-giving report on Qixi Festival. This year's flower takeaway orders have reached three times that of last year's Qixi Festival. Among them, nearly 70% of the orders for delivering flowers and gifts through takeaway are born in the 1990s, and nearly 50% are flowers confessed from other places. The farthest order spans 1,800 kilometers. In addition to flowers, domestic beauty and pet products have also become the new hottest for this Chinese Valentine's takeaway gift. Among the top 10 brands in the beauty and cosmetics category, there are 3 domestic brands. (E-commerce News)
3. News says that Douyin e-commerce internal testing of the "Tik Tok Auction" function
According to Tech Planet on August 16, TikTok e-commerce is currently testing the "TikTok Auction" function internally. It is worth noting that merchants with qualifications to participate in the internal test must have the auction qualifications of the auction house, meet the qualification requirements, and are targeted by the platform to use this function. According to the rules, this function is mainly used for merchants in industries such as jewelry and jade, wine and beverages, second-hand luxury goods, and can auction high-value non-standard products to maximize the transaction price of auction items. After the merchant creates auction items in the backend of Doudian, he can auction it in the live broadcast room. (E-commerce News)
4. Kuaishou: The sales of sports goods increased by more than 6 times during the "Gold Sale Season" event
At the same time, Kuaishou e-commerce data shows that sports consumption-related searches have exceeded 30 million times. Combined with the moment when the Chinese team won the gold medal, the official has accumulated more than 67 million red envelopes for winning gold medals. Consumer searches and red envelopes have also led to the double growth of sales and fans of many brands and anchors. More than 130 brands with sales growth of more than 100%, and more than 2,500 brands and anchors with sales growth of more than 50,000 fans. In this event, domestic sports brands Hongxingerke, Huili and Peak became the three hot search brands of consumers. Among them, Hongxingerke won the first place in the growth of fans, with more than 4 million fans. (E-commerce News)
Internet news
5. From January to July 2021, the national online retail sales increased by 7110.8 billion yuan year-on-year.
According to August 16, the National Bureau of Statistics disclosed data today that from January to July, the national online retail sales reached 7110.8 billion yuan, a year-on-year increase of 21.9%. Among them, the online retail sales of physical goods was 5813 billion yuan, an increase of 17.6%, accounting for 23.6% of the total retail sales of consumer goods; among the online retail sales of physical goods, food, clothing and use goods increased by 23.7%, 21.6% and 15.8% respectively. It is reported that from January to July, my country's total retail sales of consumer goods was 24682.9 billion yuan, a year-on-year increase of 20.7%, with an average growth rate of 4.3% in the two years. (E-commerce News)
6. Alipay: Daily visits to the Honey Snow Bingcheng mini program in August have increased by 43 times month-on-month
On August 16, data released by Alipay Open Platform showed that as of August, Mixue Bingcheng has added 24 million new Alipay mini-program members in four months through guiding searches and collections. The average daily visits, average daily searches, and daily new collections of mini-programs are ranked first in the milk tea industry. From April to the present, Mixue Bingcheng mini program has added million new users through Alipay search channels per month. In August alone, the average daily visits to the Alipay mini program "Mixue Ice City" increased by 43 times compared with last month. (E-commerce News)
Cross-border newsletter
7. Global cross-border circulation empowerment platform "Fanding International" received hundreds of millions of A+ round financing
On August 16, the global cross-border circulation empowerment platform "Panding International" announced that it had completed a round of A+ financing of hundreds of millions of yuan. This round of financing was jointly led by China Merchants Capital, Zhongyuan Capital, and Zhibao Venture Capital. Old shareholders Concept Capital, CITIC Capital, and Hongsheng Capital continued to invest additionally, and Index Capital served as the exclusive financial advisor. It is understood that Panding International was founded in 2013 and has nearly 30 overseas holding subsidiaries in North America, Europe, Oceania and Asia. More than 50 self-operated overseas warehouses have a total area of more than 300,000 square meters, and are connected to hundreds of domestic and foreign platforms. (E-commerce News)
8. Dunhuang Network offline European dedicated line (General + Electric + Special)-Linlong line
According to August 16, Dunhuang.com recently issued an announcement stating that due to logistics channel issues, the European dedicated line-Linlong line has closed the order entrance at 18:00 on August 13, 2021. For goods that have been ordered before, the warehouse will contact us to return it after receiving the goods. If you have any questions, you can contact the warehouse manager directly. If you have any orders, please choose other channels to ship the goods. The line recovery platform will notify you separately as soon as possible. (E-commerce News)
9. Amazon seller platform launches Hindi, Vietnamese, Thai and Tamil
August 16th news, Amazon's US website recently issued an announcement stating that it has launched four new languages: Hindi, Vietnamese, Thai and Tamil on the seller's platform to help sellers conduct, manage and develop their business in local languages. The announcement stated that if the seller needs to change the language settings, he can open the seller platform and click the language drop-down menu in the upper right corner. Telephone communication can support Hindi and Tamil; email communication can support Vietnamese and Thai. According to eMarketer's forecast, Amazon's platform sales will account for 41.4% of all retail e-commerce sales in the United States in 2021. (E-commerce News)
10. Wish's revenue in Q2 2021 decreased by 6% year-on-year
According to the financial report, Wish's revenue in the second quarter was US$656 million, a year-on-year decrease of 6%; a net loss of US$111 million, compared with a net loss of US$11 million in the same period last year. In the second quarter, the revenue of Wish platform's core market was US$378 million, a year-on-year decrease of 32%; logistics revenue reached US$228 million, a year-on-year increase of 126%. In this quarter, the number of products in Wish Express's overseas warehouses increased by 291% year-on-year, and the number of Wish Local's global offline cooperative stores has exceeded 60,000. In the first half of 2021, Wish's revenue was US$1.428 billion, a year-on-year increase of 25%; a net loss of US$239 million, compared with a net loss of US$77 million in the same period last year. (E-commerce News)
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