#Laogao E-commerce Newsletter# [E-commerce Evening News on August 13]

      Evening News: Taobao launches the "high-speed rail confession special train" service; Douyin e-commerce: sales of Chinese Valentine's related products increased by 169% month-on-month; 2021 Hema Chinese Valentine's Flower Consumption Report: Shanghai has the most pre-sales of flowers; Amazon's merger and acquisition operation company SellerX received a US$120 million Series B financing; eBay's first luxury handbag vending machine was put into use...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao launches the "high-speed rail confession special train" service

      On August 13, on the eve of the Chinese Valentine's Day, the Taobao store of "High-speed Railway Television" officially launched the "High-speed Railway Confession Special Train" service. At a minimum of 88 yuan, you can pack all the TV screens of the entire high-speed rail carriage, and play the confession video to send blessings. It is reported that the first batch of trains of the "High-speed Railway Confession Special Train" covers 13 round trips of popular routes in three zones, including Beijing to Shanghai, Beijing to Chengdu, and Beijing to Guangzhou, with a total of 270 quotas being launched for the first time. It is played 20 times a day, with the original price of 888 yuan, and 88VIP users only need 88 yuan. Liu Zeming, the operation director of the Taobao store of "High-speed Railway TV", introduced that 16 orders were photographed on the 12th. (E-commerce News)

2. Douyin e-commerce: Sales of Chinese Valentine's related products increased by 169% month-on-month

      On August 13, today, the official Weibo of Douyin e-commerce released data showing that from August 1 to 12, the Qixi Festival related short videos on its platform had a total of 11.3 billion views, and the sales of related products increased by 169% month-on-month. Among them, the sales of roses on the platform increased by 402% compared with the Valentine's Day period on February 14. In the rose sales list, red rose bouquets have become the first choice for consumers to place orders. From a regional perspective, Shanghai has become the city that receives the most roses, with Shenzhen, Beijing, Suzhou and Hangzhou following closely behind. Data shows that short videos showing folded red envelopes on the eve of the Chinese Valentine's Day have been played in total 28.09 million times, and product sales have increased by 2951% over the same period last year. (E-commerce News)

3. Kuaishou affiliated companies apply for registration of the "Quaishu" trademark

      According to news on August 13, Qichacha information showed that recently, Kuaishou's affiliated company Beijing Dajia Internet Information Technology Co., Ltd. applied to register the "Quick Qutu" trademark, with application numbers 58342802 and 58328082 respectively. The international classification is advertising sales and design research. The current trademark status is "registration application". (E-commerce News)

4. JD.com and Sephora reached a strategic cooperation. Stores across the country will be launched one after another.

      On August 13, on the eve of the Chinese Valentine's Day, JD.com, a subsidiary of Dada Group, reached a strategic cooperation with high-end beauty retailer Sephora. According to the strategic cooperation agreement between the two parties, JD.com, a subsidiary of Dada Group, will cooperate with Sephora in depth in product management, digital marketing, user refined operation, and performance optimization, and provide omni-channel solutions. Dada Express will provide it with instant performance services. At present, more than 70 Sephora offline stores have been launched on JD.com, covering first- and second-tier cities such as Beijing, Shanghai and Guangzhou. Next, by the end of 2021, the number of Sephora stores online with JD.com will gradually expand to all offline stores in China. (E-commerce News)

Internet news

5. 2021 Hema Chinese Valentine's Flower Consumption Report: Shanghai's most pre-sale flowers

      On August 13, Hema Garden released the "2021 Hema Chinese Valentine's Flower Consumption Report" today, revealing a set of flower consumption insights. Data shows that this year's Chinese Valentine's Day, the top three cities with the most pre-sale flowers are: Shanghai, Nanjing and Hangzhou. Among the cities covered by Hema Garden, Zhengzhou ranks first in per capita flower consumption, followed by Wuhan and Chengdu. Consumer data shows that Changsha consumers prefer multi-head roses, while consumers in Shanghai, Shenzhen and Hangzhou prefer seasonal flowers such as hydrangea and peony. Since 2021, the male users of Hema Garden have increased by 53% year-on-year, and consumer users over 50 have increased by 64%. (E-commerce News)

6. Gaode Map launches the "Come on, no get off" service to pay the refueling fee online

      According to August 13, recently, Gaode Map has launched the "Come on, don't get off" epidemic prevention service nationwide. Users open the Gaode Map app and search for "Gas Station" to directly navigate to "Gaide Discount Gas Station". From now until September 15, Gaode Map will select tens of thousands of gas stations in 350 cities across the country, including Beijing, Shenzhen, Tianjin, Chengdu, Xi'an, etc., and will issue a maximum epidemic prevention refueling subsidy of up to 200 yuan to 25 yuan in time periods, encouraging users to use refueling online payment methods. (E-commerce News)

Cross-border newsletter

7. Amazon M&A Operations Company SellerX receives US$120 million in Series B financing

      On August 13, according to foreign media reports, Amazon's merger and acquisition operation company SellerX announced that it had completed a 100 million euro Series B financing. The round of financing was led by L Catterton, the world's leading consumer goods investment institution, followed by Belgian funds Sofina, Cherry Ventures, Felix Capital and 83North. Founded in Berlin, Germany in September 2020, SellerX is a company engaged in acquisition operations and currently has more than 30 manufacturers, covering a variety of vertical fields. It is reported that this financing is the largest single equity financing among the European Amazon M&A operation company, and SellerX will use the amount of financing to acquire manufacturers in Europe, the United States and China. (E-commerce News)

8. Myer's e-commerce revenue in fiscal 2021 increased by 27.7% year-on-year

      On August 13, Australia's largest department store group Myer recently released its 2021 fiscal year performance report. The report disclosed that for the 53 weeks ended July 31, Myer sales rose 5.5% year-on-year to $2.6583 billion. E-commerce revenue rose 27.7% year-on-year to US$539.5 million, accounting for 20.3% of total sales. Net profit ranged from $47 million to $50 million, compared with a net loss of $11.3 million in the previous fiscal year. (E-commerce News)

9. eBay's first luxury handbag vending machine is put into use

      August 13th news, according to foreign media reports, eBay recently opened its first luxury handbag vending machine in the DUMBO community in Brooklyn and Silver Lake in Los Angeles. According to reports, this luxury handbag vending machine can only be used for two days, similar to the vending machine for cosmetics, headphones or travel goods in airports, but not exactly the same. The handbags in the vending machine have been verified by eBay's "Luxury Handbag Authenticity Guarantee" project. (E-commerce News)

10. Jingwei China plans to import cross-border e-commerce: investment exceeds 5.2 billion yuan in 7 years

      Data shows that 2021 is the year when Jingwei China invested the most cross-border e-commerce investments, reaching 4.13 billion yuan. It is reported that Jingwei China was established in 2008 and manages 4 US dollar funds and 6 RMB funds, with a total value of more than 21 billion yuan. Currently, the total number of investment companies in Jingwei China exceeds 430, including Guazi Used Cars, Didi Chuxing Momo, Ele.me and ofo Xiaohuang Cars. (E-commerce News)