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What aspects will the improper selection of Taobao Baby selling points affect?

2019-11-08

  The importance of selling points is because if a treasure without selling points cannot become a hit product. Only if a treasure with selling points can you have a pass for a hit product! The importance of selling points is directly reflected in many aspects. Next, the editor of Laogao E-commerce will talk about the relevant matters in detail.

Taobao operation

  It is known that when searching for baby, Taobao is selling pictures, and even selling pictures in promotion. Therefore, it is particularly important whether the pictures you sell have the right selling point performance. Especially in the promotion chart where selling points can be fully utilized, good selling point copywriting will obviously improve the click rate!

  The impact on collection and purchase additions. How long can visitors enter the store stay and whether they can form collection and purchase data depends on the selling point description of your store’s products and whether it is attractive enough to make the buyer positive visitor behavior and increase the overall data weight of your store!

  The impact on conversion rate, when the selling point is fully demonstrated, the baby is attractive enough to buyers and can highlight the cost-effectiveness of the product. The baby's conversion is naturally better than your peers!

  The impact on the store crowd, the people who are now playing in the store are crowds. Only with a stable store crowd can we obtain better traffic and better quality visitors. A suitable selling point description can allow visitors entering the store to have a longer stay, collect and purchase, and have multiple views to form a purchase. Products that meet buyers' needs and products that have selling points, the store has more traffic and better crowds!

  Operations emphasize that products must have selling points. How to explore selling points?

  The selling points of the baby are reflected in multiple aspects, not single, and different people have different starting points due to different needs and different starting points. The difference between the operation and art worker with a monthly income of several thousand yuan and the operation and art worker with a monthly income of tens of thousands is the difference in execution ability and ability to discover problems.

  There are so many products on the market and the competition among peers is so serious, you need to make your products stand out. Ten thousand red flowers have a little green, just this touch of green!

  [The breakthrough point of exploring selling points is: the matching between buyer needs and core selling points]

  How to understand it? Generally, the products of ordinary merchants have many selling points that can be emphasized and displayed, but what is most in line with the buyer's mental needs is what you need to focus on, so that buyers can fully realize the importance of this! Only by your treasure will you gain a large number of buyers!

  Before exploring the selling points, you need to figure out a very important issue, which is your idea. Because sometimes, what you think is not necessarily right. When working in a shop, don’t rely on imagination or doing things, and don’t rely on hearsay. If you understand it yourself, then do things. After seeing it, make a decision!

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