#Laogao E-commerce Newsletter# [May 24 E-commerce Morning News]

      Morning News : Pinduoduo launches the second anniversary of the 10 billion subsidy; opens an entrance to the "official cooperative flagship store"; Suning Carrefour has signed strategic goals for 2021 with more than 20 suppliers; Amazon: Ask sellers to improve their clothing pictures to establish contact with buyers; Lazada Malaysia Station will officially launch in Chinese in June; the relevant person in charge of Yangmatou responded to "listing in China": It is basically true...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD International’s “Dream Creation Plan Campus Live Broadcast Competition” City Competition was launched

      On May 23, the preliminary round of the JD International Dream Project Campus Live Broadcast Competition ended and the city competition started. Up to now, the number of exposures of this event has exceeded 100 million, and the transaction amount has reached 6 million. According to reports, several student contestants with live broadcast sales of over 10,000 were generated on the first day of the primary competition. The JD International Dream Project Campus Live Competition is divided into six stages. April 6-April 19 is the recruitment period, April 23-April 27 is the auditions; May 9-May 18 is the primary competition; May 22-May 27 is the city competition; May 30-June 14 is the semi-finals; June 15 is the finals. (E-commerce News)

2. Pinduoduo launches the "Official Cooperation Flagship Store" entrance for the second anniversary of the launch of 10 billion subsidies

      According to May 23, yesterday, Pinduoduo officially launched the 10 billion subsidy two-year anniversary event. During the event, Pinduoduo opened an entrance to the "Official Cooperation Flagship Store" on the 10 billion subsidy channel, and the newly entered official flagship stores of the brand increased by more than 10 times year-on-year. Taking the small appliance category as an example, in the first quarter of this year, Pinduoduo's small appliances added more than 13,000, of which more than 600 "brand flagship stores" were added to mainstream brands. The person in charge of Pinduoduo’s home appliance business revealed that nearly 70% of the small home appliance brands on the market have opened flagship stores in Pinduoduo. It is expected that by the end of this year, most brands will establish flagship store systems on Pinduoduo. In addition, Pinduoduo also announced the comprehensive improvement of the service standards for subsidies of 10 billion yuan. Starting from the 2nd anniversary of the 10 billion subsidy, users can enjoy the experience of shipping within 24 hours in most orders. (E-commerce News)

3. Mogujie: Release the fourth quarter and full-year financial report of the 2021 fiscal year on May 28

      According to May 23, Mogujie recently announced that it will release its fourth quarter and full-year financial report for the 2021 fiscal year ended March 31, 2021 before the opening of the US stock market on May 28, 2021. At the same time, the company's management will hold a conference call at 7:30 a.m. that day. It is understood that Mogujie released its revenue in the third quarter of fiscal year 2021 of approximately RMB 147 million, a decrease of 45.6% from RMB 270 million in the same period last year; its net loss was RMB 36.694 million, a narrower than RMB 1.635 billion in the same period last year; its adjusted profit before interest, tax, depreciation and amortization was RMB 1.2 million, achieving a single-quarter profit for the first time. (E-commerce News)

4. Suning Carrefour signed strategic goals for 2021 with more than 20 suppliers

      According to May 23, Suning Carrefour recently held the "2021 Department Store & Textile Strategy Release Conference and Supplier Communication Conference". At the meeting, Suning Carrefour signed strategic goals for 2021 with more than 20 companies including Meiliya, Supor, Nanfu, Meili, Aisda, Miaojie, Yigosi. Speaking of the development direction of Carrefour Department Store and textile sector in 2021, Peng Tiantian, general manager of Suning Carrefour Department Store & Textile Management Center, said that for customers, Carrefour will continue to research products; for supplier partners, Carrefour will work with it to improve turnover efficiency. (E-commerce News)

Cross-border newsletter

5. AliExpress: "AliExpress Worry-free Logistics-Simple" is launched to many countries in France and Finland

      According to May 23, recently, AliExpress announced that starting from May 27, 2021, Western time, "AliExpress Worry-Free Logistics-Simple" will open routes to France, Slovakia, Hungary, Romania, Bulgaria, Greece, Finland, Denmark, Austria, Slovenia, Croatia, Cyprus, Sweden, Ireland, Malta, and Luxembourg countries, covering 0-8 US dollars, with a compensation limit of 60 RMB. At present, the "AliExpress Worry-Free Logistics-Simple" logistics channel has been launched in 28 countries. (E-commerce News)

6. Shopee set up a Baigou Collection Site in Gaobeidian City

      On May 23, Shopee recently issued an announcement stating that in order to better serve sellers in Gaobeidian City, the Shopee platform has set up a collection point in Baigou, Gaobeidian City to provide sellers with delivery from the collection point to Shopee East China Warehouse. Service hours are: Monday to Sunday, 13:00-21:00 (the package delivered before 21:00 will be shipped on the same day, and the package delivered after 21:00 will be shipped the next day, and will be delivered to the Shopee East China Warehouse within two days); the address is: Yuantong large items opposite to Wangzhuang Hongbo Primary School, Baigou Town, Gaobeidian City, Hebei Province; refer to the logistics manual for specific fees. (E-commerce News)

7. Amazon: Ask sellers to improve their clothing pictures to connect with buyers

      According to May 24, Amazon's US website recently announced that internal research shows that buyers not only like to see clothing products displayed by models, but also like to see various types of models. Amazon says highlighting clothing on models of different body shapes, skin tones, races, hair color and textures, physical fitness, gender expression and age is an effective way to connect with buyers and improve their shopping experience. The announcement shows that in order to give the buyer the best experience, sellers may see the non-personal model display image of adult clothing being replaced with the corresponding model display image. Amazon recommends that sellers use the image of a person model in the main image. (Yibang Power)

8. Lazada Malaysia Station will be officially launched in Chinese language in June

      According to May 24, Lazada recently announced the details of the 6.6 promotion and the 618 promotion. The platform also stated that in order to attract more consumers to participate in the big promotion, Lazada Malaysian site will officially launch Chinese language on its APP in June. Currently, about 25% of people in Malaysia use Chinese. At the same time, Lazada Malaysia Station will create an exclusive live streaming channel for Chinese products in the 618 promotion, and invite many KOLs to promote and attract traffic for Chinese brand promotion. At the same time, the key live broadcast categories shared by the platform include: home & life; fashion; electronic accessories; health and beauty. (Yibang Power)

Internet news

9. The relevant person in charge of Yangwo Way responded to "listing in China": It is basically true

      On May 24, it was learned from Yangwo that the relevant person in charge said that the revelation of some media that "the red chip structure has been started to be demolished and the layout of domestic listing has been accelerated." From being rumored to being acquired to planning to be listed in China, Yangmatou Capital has been constantly moving, and the road to listing has changed again and again. The international epidemic has caused continuous uncertainty on cross-border supply chains, accelerating the speed of the industry's reshuffle and enhancing the sense of urgency among old players. (Beijing Business Daily)

10. Xianyu: 12,000 fraudulent users were frozen from May 12 to May 18

      According to May 24, Xianyu recently issued the "Announcement on Special Action on Network Ecological Governance (33)". From May 12 to May 18, Xianyu frozen 12,000 fraudulent users; handled more than 1,300 pornographic and vulgar products, and frozen more than 730 accounts; handled a total of 30,000 other harmful information, and frozen 7,000 accounts; accepted a total of 87,000 reports, of which 60,000 effective reports, all of which have been processed. (Yibang Power)