#Laogao E-commerce Newsletter# [E-commerce Evening News on August 3]

      Evening News: Tmall International List: Danish Forest Fragrance and other niche fragrance products are popular; Douyin e-commerce: will introduce special measures to focus on suppressing "false commitments" behavior; JD.com has issued a number of exemption policies to help merchants reduce losses; Xiaomi founder Lei Jun: plans to give an annual speech on August 10; Amazon's Whole Food Supermarket will charge Prime members for delivery fees...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD.com has issued a number of exemption policies to help merchants reduce losses

      According to August 3, recently, an epidemic broke out in Jiangsu and other places. JD.com said it will make rules and policies to adjust the delayed shipment, after-sales and dispute services, unreasonable evaluation and declarations caused by the epidemic to help merchants reduce the impact of the epidemic. According to the official announcement, the delivery and receipt of goods are in Nanjing, Yangzhou, Huai'an, Zhangjiajie, Zhuzhou and Zhengzhou. The delivery time will be extended from August 1 to August 11. The merchants can disclaim their liability without reporting. (E-commerce News)

2. Douyin e-commerce: Special measures will be introduced to focus on suppressing "false commitments" behavior

      On August 3, the Douyin e-commerce operation team recently issued a governance announcement on "false commitments". The announcement pointed out that recently, during inspections, Douyin e-commerce platforms found that some creators deceived users through false promises or false propaganda and exaggerated value, and induced users to purchase goods, but ultimately failed to fulfill their promises, or the actual value of the goods is far lower than the promotional price. Such behaviors seriously affect the platform's ecological environment and infringe on consumer rights. Douyin e-commerce said that in response to such behaviors, the platform will introduce special measures to focus on monitoring and suppression. (E-commerce News)

3. Hema Market: Online sales of many time-honored brands in Shandong Province surged in July

      On August 3, sales data from Hema Market, a subsidiary of Alibaba's MMC business group, showed that in July this year, many time-honored brands in Shandong achieved a significant increase in online sales. Among them, Dexinzhai's sales on the Hema Market platform had the most obvious increase. In June, Dexinzhai increased by 329% month-on-month and 100% month-on-month in July. It is understood that in early June this year, Hema Market jointly held the 2021 Shandong time-honored brand supply and demand matching meeting in the community. After the meeting, many time-honored brands such as Dexinzhai, Cuizipai, Qiao Daughter-in-law, and Kite were successively launched on Hema Market. Hema Market Shandong Station then opened a special area for time-honored brands. (E-commerce News)

4. Xiaoxiang Youpin and NetEase Yanxuan launch the "Summer Cool Shopping" event

      August 3rd news, Xiaoxiang Youpin and NetEase Yanxuan recently launched the "Summer Cool Shopping" activity. This event consists of NetEase Yanxuan to check the origin, craftsmanship and raw materials of all products, select major brands of products such as home, kitchen, and diet. It has set up five sub-venue activities: summer home textiles, cool summer clothing, home appliances, daily use, beauty and personal care, snacks and beverages. Public information shows that the e-commerce installment platform Xiaoxiang Youpin was established in 2015 and is affiliated to Beijing Yuanshiyun Technology Co., Ltd. The platform combines e-commerce gameplay such as installment, selection, and personalized shopping guides, and is committed to providing young people with a trustworthy installment consumption and lifestyle experience. (E-commerce News)

Internet news

5. Xiaomi founder Lei Jun: Plans to give an annual speech on August 10

      On August 3, Xiaomi founder, chairman and CEO Lei Jun said on his personal Weibo that he plans to give an annual speech on the evening of August 10. Lei Jun said that several new products will be released after the speech, and MIUI 13 will be released at the end of the year. Regarding the highly-watched automobile project, Lei Jun said that it is being promoted in full swing and is still in the early stages, and will report it when there is any major progress. (E-commerce News)

6. State Post Bureau: The overall average unit price of express delivery in the first half of the year was 9.8 yuan, a year-on-year decrease of 13.1%.

      According to August 3, the State Post Bureau today reported on the economic operation of the industry in the first half of 2021. In the first half of the year, the overall average unit price of express delivery was 9.8 yuan, a year-on-year decrease of 13.1%. However, in June, the average unit prices in the same city, off-site and international countries increased by 0.11 yuan, 0.16 yuan and 1.9 yuan month-on-month, respectively. Among them, the unit prices in other places rebounded significantly, increasing by 2.8% month-on-month, and the downward trend of the average unit price of express delivery was curbed. (E-commerce News)

Cross-border newsletter

7. Amazon's Whole Foods Supermarket will charge Prime members for delivery

      According to foreign media reports, Amazon's Whole Foods Supermarket will charge Prime members for delivery fees. It is reported that starting from August 30, 2021, whole food supermarket Prime members in Boston and Chicago areas, Manchester, New Hampshire, Portland, Maine, Providence, Rhode Island, etc. will be charged a delivery fee of $9.95. Previously, Amazon acquired the largest organic retail supermarket in the United States for $13.7 billion in 2017, and provided free delivery to Prime members with orders of more than $35. (E-commerce News)

8. Brazilian e-commerce Magalu launches "Dia da Meia" promotion

      On August 3, in order to seize the business opportunities of Father's Day in Brazil, Brazilian e-commerce Magalu announced today that it will launch the "Dia da Meia" half-day promotion, with discount prices on Magalu website and its applications up to 50%. Buyers can buy thousands of special offers on Magalu’s SuperApp, including perfumes, mobile phones, gaming consoles and sports goods. It is understood that Magalu also provides a fast delivery service "Blink, Chegou" for this year's "Dia da Meia" promotion. The service was launched in June this year. Free shipping is available for shopping over 99 reals on the Super App. It has been launched in 140 stores in 30 cities in Brazil. (E-commerce News)

9. AliExpress: The platform will resume the launch of the "10-Day Delivery" brand in the near future

      On August 2, AliExpress recently issued a new announcement stating that the EU VAT tax reform policy has come into effect so far. After comprehensive consideration of the impact, AliExpress platform will resume the launch of the "10-Day Delivery" bid in the near future.

      Among them, the Netherlands, Belgium and Germany will resume the launch of the "10-Day Delivery" bid from 10:00 on August 1, 2021 Beijing time. The products that these three countries have joined the "10-Day Cross-border Delivery" program and the products that have joined the "10-Day Cross-border Delivery" through signing preferential warehouses will be displayed in a transparent manner to consumers. At that time, consumers will see the "10-Day Delivery" logo of the product.

      At the same time, Italy will resume the launch of the "10-Day Delivery" logo from 10:00 on August 10, 2021 Beijing time. Its products that have joined the "10-Day Delivery" plan and products that have joined the "10-Day Delivery" through the contracted preferred warehouse will be displayed through the logo. At that time, consumers will see the "10-Day Delivery" logo of the product.

      The time for Portugal to resume the launch of the "10-Day Delivery" target is to be determined.

      The announcement also shows that the types involved in the super bid include 10-day delivery of cross-border direct delivery and 10-day delivery of preferred warehouses (excluding HK warehouses). And because of the global data processing, the actual de-pinning and transcoding time of the consumer display side may be slightly different.

      It is understood that at present, AliExpress’s cross-border ten-day delivery service has been launched in eight countries: Spain, France, the Netherlands, Belgium, the United Kingdom, Portugal, Germany and Italy. The areas where the caizi's ten-day acquisition include: Hangzhou, Yiwu, Ningbo, Wenzhou, Shanghai, Kunshan, Nanjing, Suzhou, Wuxi, Hefei, Shenzhen, Guangzhou, Dongguan, Foshan, Shantou, Zhongshan, Zhuhai, Jiangmen, Huizhou, Fuzhou, Xiamen, Quanzhou, Putian, Zhengzhou, Nanchang and other places.

      It is worth mentioning that according to the 618 battle report disclosed by Alibaba AliExpress recently, the total total transaction volume of the platform increased by 52% year-on-year, the average number of buyers increased by 36% year-on-year, and the average average customer unit price increased by 12% compared with the same period last year. Among them, Russia, Brazil and Spain maintained strong momentum, with the final total transaction volume increasing by 43%, 211% and 67% year-on-year. (E-commerce News)

10. Tmall International List: Danish Forest Fragrance and other overseas niche fragrance products are popular

      According to August 3, a list released by Tmall International recently showed that young people have a rich and personalized choice of fragrance when purchasing hair, body care and aromatherapy products. Danish forest fragrance, Israeli tropical fruit fragrance, British William pear fragrance and other niche overseas fragrances are very popular.

      Relevant data shows that in the past year, more than 200 new imported fragrance cleaning and aromatherapy brands have entered Tmall International, and sales in this category have increased by more than 70% year-on-year; more than 24 million people have purchased imported aromatherapy and aromatherapy products on the Tmall International platform, with special aromas in more than 50 countries.

      At the same time, the consumers of fragrance cleaning and care are showing a trend of younger age, with women accounting for more than 90%. The growth of male consumers who are passionate about fragrance is also particularly fast, and may become a future development opportunity for the consumer market.

      According to the Forward Industry Research Institute, the Chinese perfume market will maintain an annual compound growth rate of about 15% between 2018 and 2024, and is expected to exceed 40 billion yuan in 2022.

      According to a data from market research firm NPD, sales of household fragrances continued to rise during the epidemic. "Fragrance" consumption demand is continuing to grow, and more and more overseas niche brands enter the Chinese market through Tmall International.

      It is understood that Soap&Glory, a bathing brand under the British national drugstore Boots, entered China for the first time in 2018; Rituals, a Dutch fragrance brand that settled in Tmall International, developed into the first-ranked brand in the aromatherapy category in one and a half years. These overseas brands that have accelerated their entry into China through Tmall International are also actively customizing products for Chinese consumers.

      It is worth mentioning that last year, Tmall International released a list of "the most popular imported niche perfumes for young people" on the Chinese Valentine's Day. Eight niche incenses, including "Miss Duke of the Rose" by British fragrance brand Pan Heiligan and "Royal of the Underworld" by French fragrance brand Atti Xian's fragrance, on the list.

      Data shows that in the first half of 2020, Tmall International's imported perfumes increased by 70% year-on-year, among which "niche fragrance" rose the fastest, with a three-digit growth year-on-year. With the rise of China's "niche fragrance" market, imported niche perfumes have become a new track for the rise of Tmall International Beauty. (E-commerce News)