#Laogao E-commerce Newsletter# [November 17 E-commerce Evening News]

Evening News: JD.com released the investment rules for Double 12 events; TikTok announced that merchants insulted and punished more than 150 merchants for violations and punished them for violations; Mafengwo Travel's "bee-to-bar" winter: since the beginning of winter, search terms related to "ice and snow" have risen by 234%; Amazon's US site will provide sellers with free CSBA services; Shopee's third quarter GMV was US$16.8 billion USD increased by 80.6% year-on-year...

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E-commerce newsletter

1. JD.com releases investment rules for Double 12 theme activities

On November 17, JD.com recently released the investment rules for the 12.12 theme activities of JD.com Open Platform. The rules show that JD.com 12.12 in 2021 is one of JD.com’s A+-level marketing activities on all platforms. On this 12.12, you only need to register for the "2021 JD Open Platform 12.12 Theme Event" in the merchant's backend, and you can fully grasp the rules and time rhythm of various platform-level gameplays such as venues and comprehensive promotions, and achieve dual improvements in efficiency and benefits. JD merchants can independently decide whether to register for this event based on their own business plan. There is no fee for merchants to register for JD 12.12 theme activities. (E-commerce News)

2. JD Supermarket: 69.8% of people under the age of 30 buy anti-hair loss supplies

According to China Radio International, JD Supermarket recently released the "Generation Z Personal Care Consumption Report". Data shows that hair loss is developing towards younger age, with 69.8% of people under the age of 30 purchasing anti-hair loss supplies, and young consumers' demand for anti-hair loss products is increasing. On the day JD Supermarket opened well, the transaction volume of anti-hair loss shampoo increased by 6 times year-on-year, and the transaction volume of hair care essence increased by 9 times year-on-year. From January to July this year, sales of hair care essence increased by 77% year-on-year. (E-commerce News)

3. JD Pharmacy Cancer Museum officially launched the "Cancer Care Center"

November 17th news, as the International Lung Cancer Day approaches on November 17th, JD Health's JD Pharmacy Tumor Pavilion has been newly upgraded and officially launched the "Cancer Care Center", adding a series of new functions such as free clinics, mutual aid groups, drug assistance and care services. While JD Pharmacy Cancer Museum was upgraded to launch the "Tumor Care Center", it also launched the "Tumor Care Plan" simultaneously; this plan is a caring service plan specially provided by JD Pharmacy Cancer Museum for cancer patients, and will carry out multiple stages of care activities in conjunction with the Tumor Disease Day. (E-commerce News)

4. TikTok announced that merchants insulted and punished more than 150 merchants for violations.

According to November 17, Douyin e-commerce recently issued a notice on the punishment of insults and violations of merchants, and more than 150 merchants were dealt with. Douyin e-commerce said that the platform has recently received many complaints from consumers, feedback from merchant customer service in communication with consumers, and has also rectified the bad behavior of merchants in insulting consumers. Among them, more than 150 merchants have been punished for violations recently, and some merchants have been suspended for violations and a deposit of 2,000 yuan was deducted. Douyin said that when merchants create transaction after-sales service, they should handle problems calmly. A good service attitude is the key to helping stores improve conversions and repurchase. (E-commerce News)

Internet news

5. Meituan Takeout APP has a new logo

On November 17, the Meituan Takeaway APP recently updated its new logo, and the new logo changed from a kangaroo body to a kangaroo head, and its two ears were more vertical. The simplified Kangaroo image only retains the solid colors of yellow and black. Compared to the past, the new version of the LOGO is more cartoonish. However, some netizens said: I feel that there is no old version and it looks anxious, and I am worried that the delivery speed will slow down in the future. It is worth mentioning that last month, a report released by the official website of mobile data analysis company App Annie pointed out that the takeaway app "Meituan Takeaway" released by Sankuai Online Technology Co., Ltd. has downloaded more than 100 million apps on iOS and Google Play worldwide. (E-commerce News)

6. Mafengwo Tourism's "bee-facing vane" in winter: Search terms related to "ice and snow" have risen by 234% since the beginning of winter

On November 17, recently, Mafengwo Tourism and Tencent Cultural Tourism released the 2021 winter "Tourism Bee-Bell" to analyze and predict the latest tourism consumption trends in winter based on the travel big data such as user search, browsing, sharing, and consumption of the Mafengwo platform. The "bee-facing vane" of Mafengwo Tourism in winter shows that since the beginning of winter, search terms related to "ice and snow" have risen by 234% in the Mafengwo APP, followed by searches related to "hot springs" have increased by 155%. The search popularity of "Mohe Tourism Guide" in Mafengwo Station immediately increased by 166%, and the search popularity of "Mohe Dance Hall" increased by 430%. (E-commerce News)

Cross-border newsletter

7. Amazon US website will provide sellers with free CSBA services

On November 17, on November 16, local time, Amazon's US website issued an announcement stating that it will launch free CSBA services for eligible sellers or provide CSBA services at discounted prices. The announcement shows that Amazon Customer Service is a paid plan that allows sellers to use Amazon’s buyer service network to manage buyers’ inquiries for self-delivery orders. (E-commerce News)

8. Shopee's third quarter GMV was US$16.8 billion and increased by 80.6% year-on-year

On November 17, Shopee's parent company Donghai Group recently announced its third quarter results for 2021. Data shows that Shopee's GAAP revenue in the third quarter of 2021 was US$1.5 billion, a year-on-year increase of 134.4%; total orders were 1.7 billion, a year-on-year increase of 123.2%; GMV was US$16.8 billion, a year-on-year increase of 80.6%; adjusted EBITDA was US$683.8 million. Meanwhile, Donghai Group expects their GAAP revenue for e-commerce to be between US$5 billion and US$5.2 billion in 2021, an increase of 135.3% from 2020. (E-commerce News)

9. Dunhuang.com lowers Guangzhou Post E-mail (Public + Special)-Guangzhou Warehouse Channel Discount

According to November 17, Dunhuang.com recently issued a notice on the reduction of the discount on the Guangzhou Post E-mail Treasure-Guangzhou Warehouse Channel. The content shows that since November 12, the announced prices of China Post products across the country have been gradually adjusted. Now the Guangzhou Post E-mail (Public + Special)-Guangzhou warehouse channel has reduced the discount based on the market conditions to better help sellers ship online. The email will be blocked directly by Guangzhou Post Office. (E-commerce News)

10. Amazon will open its first "same-day delivery" operation center in Spain

According to November 17, Amazon recently announced that it will open its first "same-day delivery" operation center in Madrid, the capital of Spain, to centrally manage Prime's one-day delivery products, which will enable hundreds of thousands of orders to be delivered in one day. Fred Pattje, Amazon’s first operation center in Europe, said the center is Amazon’s first operation center in Europe and will create more than 200 jobs. It is understood that since the launch of Prime membership service, Amazon has provided free same-day delivery service to all Prime members and provides same-day delivery service to thousands of products. (E-commerce News)