#Laogao E-commerce Newsletter# [June 21 E-commerce Morning Newsletter]

      Tmall International: Skin care, hair care, health snacks, parenting and pet raising, etc. have become new trends in imported consumption; Pinduoduo released new youth consumption trends in the first half of the year: convenience, health and intelligence have become keywords; Cainiao Station 618 city express delivery volume increased by 80% year-on-year; Suning International 618 Super Battle Report: The purchase conversion rate of high-end maternal and infant milk powder reached 40%; PC WeChat updates Souse Souse added a new circle of friends function...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall spokesperson: Tmall 618 extends two days for Father's Day

      According to June 20, today is Father's Day. Some netizens posted on social platforms that "no e-commerce or malls take advantage of the opportunity to launch discount activities on Father's Day." In response, the official Weibo of Tmall spokesperson posted that Tmall 618 has extended Father's Day by two days. (E-commerce News)

2. Pinduoduo releases new youth consumption trends in the first half of the year: convenience, health and intelligence become keywords

      On June 20, Pinduoduo released the "New Youth Consumption Trends in the First Half of 2021". Data shows that based on the fast-paced and efficient work and lifestyle of the younger generation, convenience, health and intelligence have become the keywords of consumption trends in the half-year. The sales of fast-food food represented by self-heated rice have increased by more than 50 times year-on-year, becoming the "growth king" of fast-moving consumer goods categories. In the first half of this year, the top three fast-moving consumer goods categories with the increase in order volume were self-heated rice, nutritious meal replacement and healthy drinking. Among them, self-heated rice grew rapidly in the post-epidemic era, and some brands even grew by more than 50 times year-on-year. (E-commerce News)

3. The express delivery volume in Cainiao Station 618 cities increased by 80% year-on-year

      According to the 618 data released by Cainiao, on June 21, consumers in 209 cities across the country received packages in less than half a day after placing an order. Consumers including Xinjiang Changji Hui Autonomous Prefecture, Inner Mongolia Hohhot, Qiannan Buyi Miao Autonomous Prefecture and other regions also successfully experienced half-day express delivery. During the 618 period, in urban communities, the number of express delivery in Cainiao Station increased by 80% year-on-year; in rural areas, the number of inbound parcels in Cainiao Village increased by 485% year-on-year. (E-commerce News)

4. Network Connection: "618" e-commerce promotion handled 32.933 billion cross-institutional online payment transactions

      According to June 20, today, NetLink Clearing Co., Ltd. announced that during the 2021 "618" e-commerce promotion, NetLink cooperated with all parties in the industry to ensure the smooth operation of the online payment system and successfully completed the peak guarantee work of the "618" payment and clearing business. From June 1 to June 18, the Internet Connection platform processed 32.933 billion cross-institutional online payment transactions of funds, with a total amount of 23.23 trillion yuan, up 25.80% and 37.39% year-on-year respectively. (E-commerce News)

Cross-border newsletter

5. Suning International 618 Super Battle Report: High-end maternal and infant milk powder purchase conversion rate reaches 40%

      On June 20, Suning International released the 618 super battle report. During the 618 period, the transaction volume of imported organic natural skin care products and new health products increased by more than 100% year-on-year; the purchase conversion rate of high-end maternal and infant milk powder was as high as 40%; the transaction volume of Tesco Laox SK-II cleanser, its largest comprehensive duty-free platform in Japan, increased by more than 20 times year-on-year. According to the 618 battle report of Suning International, during the 618 period, Suning’s seven bonded warehouses operated efficiently, among which the 618 new Nanjing Lishui bonded warehouses sold over 50,000 orders on the first day of the order volume, and consumers in the Yangtze River Delta region achieved the fastest 24-hour delivery service.

(E-commerce News)

6. Dunhuang Online Online US On-Time Dedicated Line-LL (Public-Di-Te)

      According to June 20, in order to improve the merchant’s logistics experience, Dunhuang.com recently issued a notice announcing the launch of the US on-time dedicated line-LL. According to reports, the transportation time (reference) of this line is 7-15 days, and the products that can be shipped include ordinary goods, special goods and live products, with a weight limit of 0-3kg. It is worth noting that the prohibited items of the US on-time dedicated line-LL include medicines, powders, liquids, pure batteries, supporting batteries, dangerous goods, tobacco and alcohol, cash and securities, etc. Dunhuang.com also recommends that merchants using this line must have CE certification information and CE marks on the products. (E-commerce News)

7. Tmall International: Skin care, hair care, health snacks, parenting and pet raising have become new trends in import consumption

      On June 21, a set of 618 data released by Tmall International shows that skin care and hair care, health snacking, parenting and pet raising have become new trends in imported consumption. From June 1st to 18th, sales of hair care ampoules increased by 135% year-on-year, ingredient skin care increased by 120% year-on-year, pet beauty increased by 109% year-on-year, and home fragrance increased by 100% year-on-year. Data shows that this year, more than 29,000 overseas brands from 87 countries and regions around the world came to Ganji Tmall 618, and nearly 2,000 new overseas brands and nearly 400,000 imported new products participated in the first time. Sales in the 8-hour period exceeded the sales of the whole day last year. (E-commerce News)

8. Amazon plans to open a second robot distribution center in Louisiana

      According to June 18, Amazon plans to open a second robot distribution center in Louisiana. Located in Baton Rouge, the new logistics center with 820,000 square feet will create more than 1,000 new full-time jobs and provide employees with a base salary of at least $15 per hour. Full-time employees can also receive benefits including full medical care, vision and dental insurance. “This is what we’ve been waiting for,” said Adam Knapp, president and CEO of the Baton Rouge Regional Chamber of Commerce. “The Amazon project is transformative and not only creates 1,000 jobs, but also serves as a model for intentional economic development. It’s a huge effort from state and local leadership teams to get this project in place. Cortana Mall will be transformed into a modern logistics center that will promote investment in places like Florida Boulevard.”

      It is reported that from 2010 to 2019, Amazon invested more than $250 million in Louisiana, including infrastructure and employee compensation. During the same period, Amazon's investment in the state contributed $220 million to the state's economy.

      Using the method developed by the U.S. Bureau of Economic Analysis, Amazon estimates that in addition to the current direct recruitment of more than 2,000 full-time and part-time employees, its investment has created more than 750 indirect jobs.

      Additionally, Amazon’s global delivery network supports businesses of all sizes through Amazon delivery services, many of which are located in Louisiana. More than 14,500 independent authors and SMEs in the state are growing their businesses and gaining new customers through Amazon. (E-commerce News)

Internet news

9. PC WeChat updates, search and add new circle of friends function

      On June 21, recently, WeChat on PC updated the search function and upgraded the search portal and search content. According to official reports, after the Windows WeChat is updated to version 3.3.0, users can search through sessions, fingertips in articles, and conversations, circle of friends, hyperlinks, etc. At the same time, based on searching articles, PC WeChat Search Yisou has added functions such as searching for official accounts, mini programs, news, expressions, circle of friends, videos, etc. Users can select relevant words and right-click to search. (E-commerce News)

10. Lenovo 618 battle report: From June 1 to 18, Lenovo's entire network sales exceeded 7.5 billion yuan

      On June 20, Lenovo released its 2021 618 battle report, showing that from June 1 to 18, Lenovo's entire network sales exceeded 7.5 billion yuan, of which Lenovo's official website sales exceeded 760 million yuan. On the three major e-commerce platforms of Tmall, JD.com and Gome, Lenovo won the 26 rankings in the computer and digital industry. The data also shows that during the 618 period, Lenovo received more than 2.63 million new members. (E-commerce News)