It will be 3.15 in one day. I believe many consumers are very excited like the editor, because a large number of companies will "died in the light" that day. Then the next day, various articles of 100,000+ will be born: CCTV exposed! xxxx; angry! xxxx...
As an editor with moral sentiment, of course I hope that all companies will be safe and sound. Do you still remember Nike and Interactive Encyclopedia that were blacklisted last year? Once these bad impressions enter the minds of consumers, they will cause fatal damage to the company.
To avoid complaints, the editor has given a guide on how to avoid high-risk 3.15, for reference only.
Avoid fake low prices and bluff consumption
This situation occurs in most e-commerce companies at present. The means make consumers deceived, and there are all kinds of strange means. There are no things that cannot be done, only unexpected things:
1. Limited quantity and low price: Merchants use a small number of products as a low price gimmick. For example, "zero yuan purchase", "zero down payment", "you can get it home with zero yuan", etc. Merchants first introduce user click traffic, and clicking in is actually completely different from what they think. In fact, it is simply to monetize fraudulent users and consume consumers' trust in merchants.
2. No price: You see, you will encounter the product you like suddenly removed from the shelves during the discount season, or it will be out of stock in a minute, or after buying it, you will be forced to refund it. These are also a means of defrauding consumers, but from a legal perspective, there seems to be no law that can make sense, which leaves consumers with no way to seek justice.
3. Fictional original price: There are many phenomena where the original price does not exist. For example, a certain e-commerce sells rice cookers with an original price of more than 600 yuan, and the current price is only more than 200 yuan. In fact, the cost itself is only less than 100 yuan.
And this original price is fictional, just for the discount effect.
Second , don’t use inferior products as good products, so that consumers can spend money to make their hearts broken
Sometimes we buy fake products online. For example, I prefer New Balance shoes, but some merchants can imitate and imitate New Balance shoes, which has caused the overwhelming number of fakes. The behavior of these factors will only cause an inexplicable decline in trust and also cause a poor shopping experience.
Fakes are everywhere, keep your eyes open and don’t spend money on heartbreak.
Third , improve delivery speed and curb the occurrence of procrastination
Logistics is like a drifting bottle, and it is thousands of miles away. There are often headaches for consumers not only fake goods, fake discounts are rampant, and some logistics are not strong. They have not shipped for several days, and you will not ship them until the work has been thanked. I am used to describe the advertisements of a certain e-commerce company to tease my opponent: I bought a razor this year and my beard is almost at the waist next year.
The fundamental reason is that logistics is not strong. Secondly, when the warehouse is incurred on Double 11 and Double 12, logistics will be pushed until next month before shipment, or it will be received next month.
Fourth , improve the return mechanism and don’t let after-sales service overflow
If the after-sales service is not in place, it will make consumers suffer. E-commerce also has crux of after-sales service. It clearly states that there is no reason to return the goods within 7 days, but when the consumers really want to return the goods, most merchants actually repent, saying that the regulations have been changed, or internal reasons, etc.
The re-implementation of the new consumer law has made e-commerce shopping a reference object for 3.15, which has sounded the alarm for e-commerce companies.
March 15 is coming this year. In order to give users a better experience, we should put the interests of users first in order to avoid being hit by March 15 and avoid unnecessary losses.
The new law has clearly defined the unfair terms, security obligations, information confidentiality obligations, information disclosure obligations, compensation mechanisms, after-sales service, payment security and other issues in online shopping, and protects consumers' legitimate rights and interests. This shows that the state will face major changes in the behaviors or problems that harm consumers' rights in online shopping from a legal system.
EN
CN
