Laogao E-commerce Newsletter on April 14

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on April 14] 1. The list of fresh food e-commerce deaths is released, and the industry has entered a cold winter period; 2. Help sellers increase store traffic, AliExpress launches a new feature; 3. Walmart will launch a new feature to reduce the price of more than 1 million online products; 4. Alibaba and Beijing Satellite TV signed a "Taiwan Network Alliance"; 5. Alibaba CEO Zhang Yong: Data-driven transparency is the basis of platform governance.

　　1. The list of deaths of fresh food e-commerce has been released, and the industry has entered a cold winter period

　　According to April 14, recently, the list of deaths of fresh food e-commerce companies from 2016 to 2017 was released. The report shows that 14 fresh food e-commerce companies including Qingnian Caijun, Xianpinhui, and Meiwei Qiqi went bankrupt. According to monitoring data from the China E-Commerce Research Center, the overall transaction volume of domestic fresh food e-commerce in 2016 was about 90 billion yuan, an increase of 80% from 50 billion yuan in 2015, and the total financing amount of suitable fresh food e-commerce also reached 6 billion yuan. However, the growth in transactions and financing has not made the overall life of the industry better. A set of data from the China Agricultural Fresh Food E-commerce Development Forum shows that among the more than 4,000 fresh food e-commerce companies across the country, only 1% achieved profitability, 4% remained the same, 88% suffered losses, and the remaining 7% were huge losses. (Source: Tianxia Online Business)

　　Comment: What industries are there that are easy to do?

　　2. Help sellers increase store traffic, AliExpress launches a new feature

　　According to April 14, AliExpress has recently launched a new feature. Currently, the store navigation bar can support customized products, and sellers can set up the store navigation bar classification as they wish. At the same time, it can also group the existing products in the store, such as "New Product Direct" and other columns to the store navigation bar for display, so as to truly realize my store navigation! (Source: Yien.com)

　　Comment: It is convenient for sellers to carry out personalized operations.

　　3. Walmart will launch new features to reduce the price of online products by more than 1 million

　　According to foreign media reports, Walmart shopping website is preparing to launch a new feature called "Pickup Discount" which can reduce the price of more than 1 million online exclusive products. However, the premise is that the customer chooses to pick up the items at the local Walmart store rather than choose to ship them. The feature is said to be inspired by the “smart shopping cart” technology developed by Jet.com, which Walmart acquired the e-commerce startup for $3 billion last year. (Source: cnbeta)

　　Comment: This function is quite interesting.

　　4. Alibaba and Beijing TV signed a "Taiwan Network Alliance"

　　On April 14, Alibaba Group and Beijing Satellite TV held a press conference on Beijing TV and officially signed the "Taiwan Network Alliance" strategic cooperation agreement. After the establishment of #Beijing Satellite TV Alibaba Network Alliance#, it integrated e-commerce and television channels for the first time. For merchants, entering from the large-screen TV content entrance provides entertainment marketing services that integrate product and effect; for viewers, from watching TV programs on a single line to a new two-way, interactive, all-round three-dimensional entertainment experience. The linkage between online and stations will achieve a win-win situation between Beijing TV and Alibaba, and mutual benefit between merchants and audiences. (Source: Beijing News)

　　Comment: Controlling media resources has now become the standard for large companies. This is not good.

　　5. Alibaba CEO Zhang Yong: Data-driven transparency is the basis of platform governance

　　According to the news on April 14, "Only data-driven can bring transparency, and transparency is the foundation of platform governance." On April 13, at the 2018 fiscal year oath-taking meeting of Alibaba Platform Governance Department, Alibaba Group CEO Zhang Yong explained the fundamental logic of Alibaba's platform governance. Alibaba’s platform governance team has been able to use big data to track and mine the behavior of the people behind the ID, connecting them from online behavior to offline industrial behavior. It is the transparent tracking capability of ID to offline industrial chains that enables the black and gray industrial chain to investigate and combat infringement of intellectual property rights. Empowering big data capabilities to improve the governance level of the whole society, including law enforcement and judicial organs, is one of the capabilities of Alibaba Platform Governance Department. Taking anti-counterfeiting as an example, in 2016, Alibaba Platform Governance Department screened clues through big data and assisted the police in arresting 880 criminal suspects; destroyed 1,419 fake dens; and solved the total amount involved in the case exceeding 3 billion yuan. (Source: Tianxia Online Business)

　　Comment: Let me talk about a realistic problem. The difficulty of making and selling counterfeit goods is not those leaders who are extremely guilty, but to find food for the entire chain of interests. Otherwise, the final result of fighting counterfeiting will only be inflamed by wildfires and will be reborn again after the spring breeze.

　　6. Shared bicycles are launched on the second-hand item trading platform, with the bid price ranging from 40 yuan to 100 yuan

　　According to April 14, recently, a Weibo user broke the news that shared bicycles appeared on multiple second-hand item trading platforms, with bids ranging from 40 yuan to 100 yuan. A seller of ofo small yellow car from Shanghai told reporters that he could gather people, "It only takes one day to get 100 cars." In addition, this person also taught shared bicycle lock-opening technology, and each brand asked for 1,000 yuan. In response, the relevant person in charge ofo company said that if this matter is true, it will be reported to the public security organs. The lawyer believes that if the car collector picks the bicycle lock and destroys the QR code to sell it, it is a theft. (Source: Beijing News)

　　Comment: You must kill chickens and scare monkeys, otherwise the offenders will not have a correct understanding of their behavior.

　　7. State Post Bureau: The growth rate of express delivery industry fell sharply in the first quarter

　　On April 14, the first quarter postal industry operation data released by the State Post Bureau showed that the total business volume of express delivery service enterprises in the first quarter reached 7.59 billion pieces, a year-on-year increase of 31.5%, and the cumulative business revenue reached 98.46 billion yuan, a year-on-year increase of 27.4%. Compared with the year-on-year growth rate of 56.4% of business volume and 42.1% of express delivery revenue in the first quarter of last year, both data fell sharply. This is a situation that has never happened in the express delivery industry in the past seven years. According to the previous forecast of the State Post Bureau, the growth rate of domestic express delivery business volume this year will drop from 51.4% to 35%, while the sharp decline in the first quarter may indicate that the express delivery industry will officially bid farewell to the growth rate of more than 50% in the past years. (Source: Tianxia Online Business)

　　Comment: Industry reshuffle and consumption upgrade.

　　8. Test the waters of social e-commerce Gome to find a new path to monetization

　　According to April 14, Gome Plus has been online for nearly 4 months. Fang Wei, CEO of Gome Internet Ecological Technology Company, recently expressed that he hopes to use information dissemination to drive product sales through the combination of social and business, form an online and offline integration, and form a closed-loop ecosystem. It is understood that Gome Plus integrates the shopping functions of Gome Online App, Gome Butler's services, and overseas shopping and wine cellar products, and adds social and profit sharing functions to unify user resources, service resources, etc., to form the only entrance to Gome mobile terminal. (Source: Beijing Business Daily)

　　Comment: There are currently no particularly successful cases when moving offline to online.

　　9. News says Baidu Video has launched a new round of financing of 800 million yuan

　　According to reports on April 14, a self-media reported that Baidu Video is launching financing of RMB 800 million, with a pre-investment valuation of approximately RMB 2 billion to RMB 2.0 billion and a post-investment valuation of approximately RMB 2.8 billion to RMB 3.3 billion. It is understood that on April 20 last year, Baidu's Baidu video business was split and independent, establishing Beijing Xiaodu Interactive Entertainment Technology Co., Ltd., and announced that it has completed 1 billion yuan in external financing. The investors include domestic film and television media companies New Culture and Saifu Fund, of which New Culture is the leading investor. Hu Hao, former general manager of Baidu Video Business Department, became the company's CEO. (Source: TechWeb)

　　Comment: Layout content.

　　10. WeChat Pay is focusing on the Asia-Pacific region, and the payment war has spread overseas

　　According to April 14, the protracted mobile payment war is spreading overseas. On April 12, Ant Financial Group and Indonesia's Emtek Group (Elang Mahkota Teknologi) announced the establishment of a joint venture and developed mobile payment products to provide digital financial services to Indonesian users. On April 11, the WeChat Smart Workshop was held in Hong Kong. This is the first time that the official WeChat ecosystem event was held overseas, with the theme being WeChat Pay. WeChat Pay has entered the Hong Kong market in 2016. This time, WeChat released a "payment + membership" solution in Hong Kong to win over local merchants in Hong Kong. (Source: Titanium Media)

　　Comment: It is a good thing for us consumers to compete with WeChat Pay and Alipay.

　　Thank you for your attention and support to Laogao Crown Club . Please indicate the source for reprinting.www.shxuanming.net