#Laogao E-commerce Newsletter# [May 26 E-commerce Morning News] Morning Consultation: This year, Taobao and Tmall will undergo three new changes involving Qianniu, private domain and store entry paths; Tmall 618 pre-sale one-hour top ten hits: Ubras Yuze is on the list; Lazada: The GMV growth rate of Thai skin care products in summer reached 116% month-on-month; Kuaishou E-commerce launched the cross-border e-commerce business "Kuaishou Import Store"; "Online Live Marketing Management Measures (Trial)" was implemented on May 25...
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E-commerce newsletter
1. This year, there will be three new changes in Taobao and Tmall involving Qianniu, private domain and store entry paths.
On May 25, at today's 2021 Merchant Product Upgrade Conference, Qi Junsheng, general manager of Taobao Tmall Merchant Business Department, revealed that Taobao Tmall will have these changes this year: Qianniu Workbench will be fully upgraded; merchant private domain products are upgraded from user reach tools to crowd operation solutions; and upgraded the path to enter the store. Taobao and Tmall also announced that multiple official tools such as "Three Treasures and One Coupon" and "Bao Shop" have been changed from paid to free plans. (E-commerce News)
2. Pinduoduo launches the rural industrial revitalization plan for "Hometown Good Things Live"
On May 26, on May 25, Chen Zengxi, a member of the Henan Provincial Committee of the Chinese People's Political Consultative Conference and senior agronomist, and Cha Hongfu, chairman of Yaoyibao Company, rushed to the camera of the live broadcast room of "Hometown Goods" in Qiliyuan Township and personally recommended mugwort products from their hometowns to Pinduoduo consumers. The plan is expected to cover more than 100 agricultural industrial belts in the next three years. Data shows that in 2020, the transaction volume of Pinduoduo's agricultural products doubled to 270 billion yuan, and 12 million farmers sold their products directly to consumers across the country through Pinduoduo, and the cumulative number of people who have been lifted out of poverty has exceeded one million. (E-commerce News)
3. Top 10 hits in one hour for Tmall 618 pre-sale: Ubras Yuze is on the list
On May 25, Tmall 618 pre-sales started in one hour and "produced" the top ten hits, and beauty once again became the biggest winner, occupying 7 seats on the Top 10 list. Underwear brand Ubras and domestic skin care product Yuze represent the new brand among the "Top Ten Top Ten Products" for the first time.
The following are the top ten hits: Chupu Beauty Device, Post-Weather Dan Water Milk Set, Tijiating Face Mask, L'Oreal Ankle Mask, Yameng Beauty Device, Huawei Mate40, Ulike Hair Removal Device, Ubras Underwear, Yuze Centella Ashes Mask, and Xilinmen Mattress (ranked by transaction amount). (Yibang Power)
4. 40 home improvement brands join Tmall 618’s “Reliable Plan”
According to reports on May 25, it is understood that Tmall continues to receive full support from merchants this year and has become the absolute home court of 618. As of May 25, 40 leading brands in the home improvement industry, including Red Star Macalline, JuRan Home, Nippon Point, Moen, Kohler, Hansgrohe, and Hengjie, announced that they would join Tmall 618's "Reliable Plan". Statistics show that 250,000 brands will embrace Tmall 618 this year, reaching 2.5 times that of the same period last year. During this period, 13 million products will be launched, of which 1.4 million will be the first new product to be released.
In 2020, with the overall growth rate of 11% in the home improvement industry, Tmall's home improvement growth rate reached 33%, three times ahead of the industry. At the same time, 151 brands had transaction volumes of over 100 million on Tmall, and 50 had transaction volumes of over 1 billion on category transactions, setting a new peak in home improvement e-commerce.
En Chong, general manager of Tmall Home Decoration Department, said that this year 618 will continue to focus on localization strategies, use new technologies such as 3D, panoramic short videos, and live broadcasts to lower the digital threshold of the home decoration industry and open up a new stage of online and offline integration. (Yibang Power)
Cross-border newsletter
5. Lazada: The growth rate of GMV of Thai skin care products in summer reached 116% month-on-month
According to Lazada, the climate drives a new round of beauty product consumption boom. Lazada data shows that the GMV growth rate of Thai skin care products in summer reached 116% month-on-month, and refreshing skin care products with whitening and soothing effects are the main force; the GMV growth rate of Indonesian and Vietnamese site creams increased significantly, among which the growth rate of Indonesian site exceeded 68% month-on-month. The platform said that beauty tools are a major advantage category for Chinese cross-border merchants. In addition, Lazada started from the hot spots of summer shopping for women in six countries: India, Malaysia, Philippines, New Zealand, Thailand and Vietnam, and released a guide to selecting products for four key categories: beauty, maternal and infant, toys, and pets. (Yibang Power)
6. CapCut, a subsidiary of ByteDance, has reached the top in the United States with installations of more than 250 million.
On May 26, ByteDance's video editing application CapCut has become the latest Chinese product to top the US app store list, and users use the application to better publish content on short video platforms. CapCut allows users to add countless filters, effects, and music to their videos. According to Sensor Tower, it currently has over 250 million installations on Android and iOS stores. (Yibang Power)
7. Amazon shuts down Prime Now platform to rectify fast delivery of daily necessities
On May 26, Amazon announced to foreign media that it will shut down its current Prime Now platform in June and guide users who use the platform to purchase groceries and other products to go to the Amazon Mall website and App to purchase. The closure of Prime Now indicates that Amazon will make major rectifications in the rapid delivery of daily necessities, but the specific content of the rectification has not been disclosed yet. (Yibang Power)
8. Kuaishou E-commerce launches cross-border e-commerce business "Kuaishou Import Store"
On May 25, multiple media reported that Kuaishou e-commerce launched the cross-border e-commerce business "Kuaishou Import Store". According to Kuaishou's official introduction, overseas merchants can open imported stores to provide users with overseas products. Currently, opening Kuaishou imported stores can enjoy cross-border e-commerce tax preferential policies, save import taxes and fees, and join the Good Things Alliance. The first phase of Kuaishou imported stores supports two customs clearance models: overseas direct mail and bonded warehouse shipment, and supports 15 ports including Beijing, Fuzhou, Guangzhou and other places. In April this year, the MAU in overseas markets further increased to more than 150 million. (E-commerce News)
Internet news
9. "Online Live Marketing Management Measures (Trial)" is implemented today
According to May 25, starting today, the "Regulations on Online Live Broadcasting Marketing Management" jointly issued by the State Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration for Taxation, the State Administration for Market Regulation, the State Administration for Radio and Television and other seven departments will be officially implemented. A relevant person in charge of the State Internet Information Office previously stated that the Measures are of great practical significance for regulating the order of the Internet market, safeguarding the legitimate rights and interests of the people, promoting the healthy and orderly development of new business forms, and creating a clear and clear cyberspace. (E-commerce News)
10. Cainiao Supply Chain: 618 "Pre-sale Speedy Delivery" service scope covers 300 cities
On May 25, Cainiao Supply Chain announced that the "Presale Speedy Delivery" service scope covers 300 cities across the country during this year's 618 period, and consumers can receive express delivery as soon as a few minutes after placing an order. In addition, pre-sale products of mid-large units have also been covered for the first time, and "orders are placed in the evening and receipt in the morning" has become an optional service for Cainiao's supply chain services in all categories. It is reported that starting from May this year, Cainiao's "Presale Jisuda" has joined hands with Tmall Xiaohei Box to provide fast delivery services for the sale of various new products. The new products are placed in urban outlets and community sites in advance, and consumers will try it out in advance after buying them. (E-commerce News)
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