#Laogao E-commerce Newsletter# [May 5 E-commerce Evening News Brief]

Evening News: Douyin e-commerce released the "Maternal and Child Books" Industry Management Standards; JD.com launched special governance on illegally setting commodity price behavior; Suning.com's "May Day" consumption data: sales of camp-related goods increased by 297.3% year-on-year; Shopee was authorized by the Brazilian Central Bank to become a payment institution; eBay announced the launch of the third annual Up&Running subsidy plan...

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E-commerce newsletter

1. JD.com launches special governance on illegally setting commodity prices

According to May 5, JD.com recently issued an announcement on the 2022 special governance of commodity price violations and compliance operations, focusing on the special governance of illegal commodity price behaviors, including but not limited to inflated prices/fixed low prices, extreme frequent price changes, and inflated freight fees. It is understood that from May 1, 2022, the platform will continue to patrol and monitor the goods sold by sellers, and use two methods: system inspection and manual sampling to conduct investigations. If a seller finds that a product price violation occurs, JD.com has the right to manage the merchant’s violations in accordance with relevant rules and regulations. (E-commerce News)

2. Douyin e-commerce releases "Maternal and Baby Books" Industry Management Specifications"

According to May 5, today, Douyin e-commerce released the "Maternal and Baby Books" Industry Management Specifications", which is expected to be the latest revision on May 6, 2022. This specification applies to merchants and experts who operate and promote maternal and child products, books, pet products and other categories. The specification points out that for different categories, the platform currently has different entry requirements, namely targeted access or ordinary sales. In addition, merchants must comply with the "Investment Standards and Qualification Requirements" to enter and release products. It is worth noting that (non-imported) book franchise stores need to hold a distribution authorization letter granted by at least two publishing houses before they can enter. (E-commerce News)

3. Suning.com's May Day consumption data: Sales of camping-related products increased by 297.3% year-on-year

On May 5, Suning.com released the "May Day" consumption data, which showed that during the holiday, the theme consumption of camping and fitness increased, sales of related products such as tents, sky curtains, hammocks, picnic mats increased by 297.3% year-on-year, sales of barbecue stoves increased by 131.06% year-on-year, and multi-functional cooking pots increased by 670.7% year-on-year; sales of sports equipment such as skipping rope, yoga mats, yoga balls, and treadmills increased by 197.5% year-on-year. It is worth mentioning that JD sales data shows that since April this year, the search volume of JD sports camping products has increased significantly by 145% compared with the same period last year, among which residents of large and medium-sized cities have shown the highest enthusiasm. (E-commerce News)

4. During May Day, Xiaohongshu camping related search volume increased by 746% year-on-year

5月5日消息，小红书今日发布五一假期数据，今年五一期间小红书上露营相关搜索量同比增长746%。总体看南方城市露营热度更高，但今年五一期间西安、青岛、沈阳等北方城市露营关注度增长迅速，其中西安露营搜索量同比增长约18倍，青岛同比增长约20倍。此外，五一期间，与露营关系密切的户外运动，如飞盘、徒步、骑行、路亚、桨板等热度大幅上升，其中飞盘相关搜索量同比增长约40倍，徒步同比增长约4倍。（电商报）

Internet news

5. Alibaba Mom adjusts Class B risk control rules

According to May 5, Alibaba Mom recently issued a notice that it will adjust the Class B risk control rules. This revision mainly adds new disease treatment functions/medical terms control content. This rule change will officially take effect on May 6, 2022. The products are planned to be changed to: direct train, Pinshengbao, Gravity Cube, Super Interactive City, Wanxiangtai, Jisutu, etc. The act of deliberately evading inspection through pinyin, mutated characters, deformed characters, and reduced characters will be aggravated; the scope of control includes but is not limited to: symptom description, symptom description in rhetorical question patterns, etc. (E-commerce News)

6. Douyin e-commerce adjusts the frequency of e-commerce video releases on the platform

The frequency of e-commerce video releases on the Douyin box side is limited according to the number of fans on the Douyin platform. Specifically: accounts with a Douyin platform with a number of fans <1,000 will be limited to 1 e-commerce video on the Douyin box side every day; accounts with a number of fans on the Douyin platform with a number of fans ≥1,000 will be limited to 20 e-commerce videos on the Douyin box side every day. (E-commerce News)<>

Cross-border newsletter

7. Shopee is authorized by the Brazilian Central Bank to become a payment institution

According to May 5, Shopee's SHPP Brasil recently announced that it has obtained approval from the Brazilian Central Bank to operate and issue electronic currency as a payment institution. According to a previous study, Shopee is well received by female consumers in Brazil, with 26% citing it as the most frequently used online shopping app, compared with 16% for men. In addition, Shopee official data shows that Shopee Brazil has nearly 2 million local sellers, covering small and medium-sized sellers and brands, such as Nivea, Reserva, Emmpório Nestlé, Faber-Castell, etc. (E-commerce News)

8. Alibaba International Station releases rules on the ban on sales of radio equipment

On May 5, Alibaba International Station issued an announcement today that starting from May 10, 2022, the International Station will implement country-specific shielding measures for any radio equipment in the destination country that is Ireland. Radio equipment in the destination country that is other countries/regions can be shipped normally without affecting it. This announcement will come into effect on May 10, 2022. (E-commerce News)

9. eBay announces launch of its third annual Up&Running grant program

According to May 5, eBay recently announced the launch of its third annual Up&Running subsidy program, and now the 2022 Up&Running program has begun nominations. eBay will provide $10,000 in grants to 50 small business sellers in the U.S. each to meet their business needs such as physical and digital store improvements, new equipment and inventory, technology, recruitment and training. According to reports, eBay sellers can apply for Up&Running subsidies through online channels before June 10, 2022. It is reported that the Up&Running Grant Program is a $100 million small business accelerator program launched by eBay in 2020, aiming to support small businesses through incremental funding and business development resources. (E-commerce News)

10. TikTok announces the launch of contextual advertising solution TikTok Pulse

On May 5th, TikTok recently announced the launch of TikTok Pulse, a brand new situational advertising solution that ensures that brand advertising videos will appear among popular videos. It is understood that creators and publishers with more than 100,000 followers on TikTok will be eligible to participate in the revenue sharing program during the initial stages of the TikTok Pulse project. TikTok said advertising revenue will account for half of each other with creators. It is reported that Pulse plans to launch to US advertisers in June 2022, and other markets will follow up in the fall. (E-commerce News)