Entering the billion-level market Alibaba's focus is tilted towards industrial products

　　August 22nd news, yesterday, Alibaba announced the launch of the 1688 Industrial Products Brand Station, with more than 50 industrial product cooperation brands including ABB, 3M, Philips, Ansel, Stanley, Bosch, etc., attending the product range. The products include electrical equipment, electrical control, safety protection, mechanical hardware, instrumentation, lighting industry, fine chemistry and other industrial products.

　　It is understood that at present, traditional industrial product procurement has always had the characteristics of a wide range of categories, non-planned, complex specifications, and inconsistent standards, which has also caused the upstream and downstream information of the supply chain to be unable to be symmetrical in a timely manner, resulting in high product source search costs and procurement management costs. According to data, up to 82% of industrial customers said they would choose to purchase industrial supplies through the Internet, and the industrial products market size has reached trillions of levels. Alibaba's entry into this market this time is also timely.

　　Through the 1688 Industrial Product Brand Station, enterprises can not only enjoy the product sales output brought by the "people-go-site" matching of the brand station, but also through the Internet infrastructure technology provided by 1688, they can self-built official B2B trading sites for brand and authorized dealers to help brands achieve brand specifications, back-end channel management, distribution expansion, online authorization and customer relationship management.

　　Chen Yiming, General Manager of Non-Consumer Products Industry of Alibaba China Domestic Trade Division, Chen Yiming, General Manager of Non-Consumer Products Industry of Alibaba China Domestic Trade Division, said that the industrial product brand station can not only make the brand's distribution channels and dealers online to achieve e-commerce, but also combine the service capabilities of offline dealers to cover a wider range of cities through Alibaba's channels. In addition, Chen Yiming also revealed that 1688 will provide brands with a series of tools such as channel expansion, relationship building and management, and efficient digital product information construction to help brands open up the data flow of the product supply chain channel, realize digital visualization of various operation links, and help brands and dealers make management and decisions.

　　Improve the coordination efficiency of various links, and use data to reduce operating costs and improve final conversion. As one of the brand owners who settled in this time, Huang Yao, the head of the e-commerce business of ABB Electrical Products Department, also said that traditional channels are subject to geographical location, personnel configuration and other factors, and it is difficult to cover customers in fourth- and fifth-tier cities and remote areas. Through brand websites, it not only increases customer stickiness and conversion rate, but also effectively improves user satisfaction. At present, 1688 has covered 16 major industries including raw materials, industrial products, clothing, home furnishings, and small commodities. Previously, many brands such as ABB, 3M, Philips, Stanley, etc. have entered the 1688 platform.

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