250,000 brands, 500 presidents, and 100 celebrities are all here! Tmall continues to be the absolute home court of 618

      On May 20, Tmall 618, the largest shopping festival in the first half of the year, was officially announced. Tmall continues to become the absolute home court of 618. This year, 250,000 brands will embrace Tmall 618, reaching 2.5 times that of the same period last year. During this period, 13 million products will be launched, of which 1.4 million will be the first new product to be released.

      "As the home court of 618, Tmall continues to receive full support from merchants." Kurasui, vice president of Alibaba Group and vice president of Tmall Business Group, said that at present, including brands, ecological partners, stars, presidents, and live broadcast experts, are fully open, and all walks of life are actively preparing for 618 and entering the "618 time".

      Tmall 618 will continue to increase investment in consumer experience, brand member operation, and new brand incubation to build a good business ecosystem.

Highlight 1: Pre-sales do not stay up late for 20 days and will be subsidized by 500 million yuan per day

This year, Tmall 618 pre-sales do not have to stay up late, and pre-sale products will be officially launched at 8 pm on May 24. During the 20-day sales period from June 1 to June 20, on the basis of a 30% discount for every 200 yuan, Tmall will also subsidize 500 million yuan per day. In addition, 88VIP members can add a 15% discount, and each person can receive an additional at least 520 yuan.

Highlight 2: The "Tmall List" allows consumers to buy with their eyes closed and make merchants grow more

      To enhance the consumer experience. Tmall launched the "Tmall List", and the hot-selling lists and other lists provide the best consumption guidance based on the most real consumer insights. This is the current list of products with the highest professionalism, the richest dimensions and the most comprehensive coverage of products.

      For merchants, good products that are trusted by consumers will also achieve greater growth. During the test phase, the transaction rate of the product that marked "Which product is ranked on the Tmall list" increased several times year-on-year on the details page. This will guide better supply in a long-term manner.

Highlight 3: Brand members also have exclusive superimposed discounts. 20 brands have 10 million members.

      During the 618 period, brand members also ushered in their best time. More than 20,000 brands will provide exclusive discounts to members, setting a new record. At the same time, this also means that 618 has become a key node for brand members to increase their fans at a time when consumer digital assets are becoming increasingly important. It is reported that currently, more than 20 brands have more than 10 million members on Tmall.

      Tmall continues to help brands operate their brand minds with the "brand official flagship store" as their base, accumulate consumer digital assets, and achieve sustainable and predictable growth through the combination of public and private domains.

Highlight 4: Merchant live broadcasts bring consumers closer to more than 500 presidents and celebrities to join

      As an emerging technology, live broadcast has become the best way for brands to interact with consumers, and almost all Tmall merchants have started 618 official live broadcast. According to preliminary statistics, 100 celebrities have locked in Taobao live broadcasts to interact with fans. In addition, more than 500 presidents have made time for Tmall 618 on the agenda early to bring more brand discounts to consumers.

      It is reported that more than 90% of new Tmall brands have started brand live broadcasts, and in 2020, there were nearly 100 billion yuan live broadcast rooms, of which more than 55% were broadcast live by merchants.

Highlight 5: New products and new brands are flocking to 618, with a total of 1.4 million new products first released

      618 and Double 11 are the two most important shopping seasons of the year, forming a unique cycle from brands to factories and then to consumers. A large number of brands have opened Tmall flagship stores before 618. Including high-end beauty products such as Hermes, GUCCI, La Prairie, Dior, Black Pearl Restaurants such as Joel Lubsong and Heyuan Restaurant, new food internet celebrities Lao Migu, Zou Sanhe, and time-honored brand Summer Palace and Sanxingdui. Statistics show that there are 8,200 new brands unveiled on Tmall 618 this year.

      The brand not only regards Tmall as the main base for online operation, but also the main base for the first launch of new products. This year, Tmall 618 will have more than 1.4 million new products released. In the past year, the transaction volume of new products on Tmall has increased by more than 50%. At the same time, Tmall has become the world's largest new brand incubation platform.

      New industries such as health, agriculture, and new energy vehicles will also usher in huge growth on Tmall 618. It is reported that this year, more than one million genuine good medicines and many popular new energy vehicles will participate in Tmall 618. Tmall will also provide 10 billion subsidies to cars, and some models will be as low as 50% off.

      As the most intense shopping season in the first half of the year, merchants have also offered the most attractive prices and products. Some popular products that cannot be grabbed on a daily basis will also be released on Tmall 618. Sony PS5, Xiaopeng Flying Automobile and other popular goods will be restocked on Tmall 618.