Directional guidance of the express train, the traffic on the homepage soared straight!

　　Home page traffic and search traffic together form the free traffic of the store. Home page traffic comes from the system tag matching of Taobao home page. The core traffic is the traffic channel you like, and search traffic is mainly caused by the buyer finding the baby through searching based on the keywords required. In the increase in the traffic of the store, free search traffic is the top priority in daily operation improvement. The ranking of keywords and the weight of the search traffic channel represent the baby's traffic drainage ability and transactions. However, in many categories with accurate personalized group sex, such as women's clothing, the growth trend of home page traffic is increasing day by day. At the same time, the platform has optimized and improved the home page display position and matching tag optimization this year, making the home page traffic increasingly higher, and the home page matching algorithm is also more perfect. The traffic transaction is higher, the traffic data is more stable, and the growth space has been greatly improved. The importance of home page traffic is becoming more prominent. Many babies even surpass the traffic of other channels, including search.

　　1. Requirements for entering the traffic pool on Taobao homepage

　　The growth of home page traffic is the system's active push based on the needs of buyers. In order to maximize transactions, it is necessary to meet the needs of buyers. Therefore, there are requirements for improving the home page store treasures. Therefore, when optimizing and improving the home page traffic, it is necessary to first meet the requirements of the home page traffic pool.

　　1. The seller's service quality (dynamic rating, penalty for rights protection for refund disputes, etc.) is good.

　　2. Good product quality score (title keyword picture description attributes, etc.).

　　3. Eliminate all historical violations, and the focus is on false transactions (even if it is released, it is difficult to enter the traffic pool you may like).

　　4. Key factors a. Sales volume, high-selling babies are relatively easy to enter the pool. b. New products and treasures with new product targets are also easier to enter the pool. c. High popularity (same level), key assessments: click-through rate, purchase, collection, conversion, low jump rate, return rate (especially important, including one return rate and second return rate) d. The price area and industry average price of the unit price of Baby Guest is about the same. e. The baby's attributes and styles are similar. f. Recommended windows, time to remove, popularity categories, relevance, etc.

　　5. It is recommended to set the fifth picture of the main picture of the baby to a white background picture. If it really doesn’t work, keep the picture as neat and clean as possible.

　　Official rules stipulate that the fifth main picture on the home page of gloves, must-buy list, I Fashion, etc. must be the entrance you like on the white background. There are no mandatory regulations, but it is recommended that the seller set the fifth main picture to a white background picture. The Taobao industry waiter will grab the white background picture from the fifth picture of the product and put the seller's white background picture into the Taobao home page white background picture library. In other words, the chance of setting up the traffic pool to enter the Taobao homepage in this way will greatly increase.

　　2. How to get homepage traffic

　　1. The baby must have certain visitors

　　2. Accurate traffic and a certain group tag weight

　　3. The more popular the baby is, the easier it is to get traffic on Taobao homepage

　　4. Pay attention to store repurchase rate and evaluation

　　3. Directional improvement of homepage weight

　　The focus of the direct-directed drainage channel is the transparent position of the home page and the home page you may like. The performance of Tongtou location collection, purchase and conversion is better. You may like to have special requirements for creativity, which can only be displayed if you have psoriasis, less text, no borders, clear pictures, light background, etc. Many friends have been doing it for a long time but have no traffic on Taobao homepage? You can check whether the pictures on your homepage meet the requirements! Another very important problem is that the direct train diagram meets the requirements. The first main picture does not meet the requirements. It is difficult for the traffic on the Taobao homepage to explode. It is very important that the two must be consistent in the direction of the main picture and the direct train diagram at the same time. It is best to be the same picture!

　　4. How to operate the express train to drive the Taobao homepage

　　The click rate of home page promotion pictures is very important. You need to be able to grasp the pain points and be able to take product pictures according to the store style. When your population and keywords are accurate, the click rate of product pictures is still very low, so you must change the pictures decisively. If you do Taobao homepage traffic, the pictures must be psoriasis. If you want to type on the pictures, you must be neat and beautiful, and the number of words must be small. You may like it and have to check it. When you have no thinking about making pictures, you can refer to competitors with good traffic performance on the homepage, learn from their strengths and weaknesses, and make high-quality homepage creative ideas. Generally, high-quality creativity is measured, and baby's shopping cart and collection conversion are not low.

　　When the precise conversion of the population is very high, the probability of the Taobao homepage is very high. In the test of population data, it is generally divided into consumption level, age, style, average customer price, and gender. This is generally a product that can be seen at a glance. 1. Age group classification: Your product belongs to female consumers, which means you can circle the age together. One segment is a group of people, such as 25-29 women, 30-34 women. This is a group of people. 2. Unit-point customer price: We are easy to distinguish this. Generally, two people can also be a group of them. For example, if your customer price is 69, then the nearby customer price is 20-50, 100-300, 50-100, and then uniformly perform the test for women. 3. Consumption level division: Generally, I divide it into high consumption, medium consumption and low consumption, and then uniformly circle the gender, with an average monthly consumption of less than 300 and 300-399, which is uniformly low consumption, with an average monthly consumption of 400-549, 550-749 being the medium consumer group, and I define it as a high consumer group with more than 750. Why don’t I add all my styles, ages and consumption to test together? Yes, it is very accurate and has a high conversion, but the traffic is generally not large, which means that the click volume we call is generally not large, and there are not many clicks a day. This is the stage when we want to help Taobao homepage traffic in the early stage!

　　5. Traffic coordination promotes the increase in home page traffic

　　Search and direction are inseparable. Both of them need to be opened so that the speed of natural traffic increases faster. When the conversion and PPC are optimized to a certain level, as the click volume of direct traffic increases, your natural traffic will increase by increasing the keyword and directional data, which one is better, and use conversion as the core to make clicks. This is the real core!