What will the retail ecosystem look like in the future?

　　For JD.com, realizing "boundary-free retail" is not only for the strategic determination to achieve "data synchronization", but also for the future retail landscape of plasticity, intelligence and collaboration. Xu Lei said.

　　"The changes in the consumer demand side of the retail industry and the driving force of technology determine that the era of diversified scenarios and personalized consumption is coming. This is the starting point for major changes in the entire retail industry. JD.com hopes to create greater value for the entire industry, partners and consumers in the next few years," he said.

　　Driven by such a goal, it is the path to implement JD’s “ future retail ” concept. "Precision" and "unboundary" are considered to be the two important cores of "unboundary retail". According to JD.com, "Borderless represents width, which means ubiquitous and from time to time; precision represents depth, which means from "mass market" to "everyone market".

　　On November 11 this year, JD.com tried to apply the concept of boundless retail to the 11.11 Global Good Products Festival for the first time through consumer innovation, scenario innovation, supply chain innovation, and marketing innovation. Before this, JD.com had begun its transformation from a retail platform to a retail infrastructure provider.

　　Future retail ecology: symbiosis, mutual generation, regeneration

　　What will the retail ecosystem look like in the future? I believe it will definitely become more open and collaborative. In the decentralized borderless retail scenario, the core of retail transactions in the future will no longer be traffic-centric, but will focus more on the essence of transactions - "products", "services", "experience" and "data".

　　Brands and retail companies only need to focus on what they are good at, such as making the product to the extreme, operating the scenarios (experiences) to the extreme, and then handing over other links to retail infrastructure service providers to form the overall best solution. In other words, enterprises or individuals do not need to cover everything. As long as they have the "one skill" - the longest board of products, services, scenarios (experiences) or data - and actively look for other long boards "building blocks" to splice them together, they can achieve the optimal combination of cost, efficiency and experience.

　　The future of retail is not an "empire", but an "alliance". Each participant clearly defines his or her "building blocks" and continuously optimizes them. In the end, different building blocks are combined together to evolve the unbounded scene of unbounded retail. The rules of the game in retail are no longer "competition convergence", but "competition seeks differences". What each participant is most concerned with is building his own "unique" building blocks so as to gain an irreplaceable position in the retail ecosystem. In this way, different building blocks are assembled together in different ways to form a future retail ecology that is symbiotic, mutual and regenerated.

　　Among them, JD.com's role will be "CEO" - Co-create, Empower, Open, and work with partners to promote the arrival of a new business era!

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