#Laogao E-commerce Newsletter#[E-commerce Evening News on October 10]

　　#Laogao E-commerce Newsletter# [October 10 E-commerce Evening News Brief] Taobao Special Edition officially launched the "1 Yuan Fragrance Festival" and lasted until the end of Double 11; JD.com released the "super hot product plan" Jingpin home appliances helped brands open up the reverse customization market; "My Hometown and Me" drove the hot sales of agricultural products, and the order volume of "Hometown Good Goods" of Pinduoduo exceeded 100 million; Douyin: Shanghai became the most popular tourist city during this year's National Day and Mid-Autumn Festival holiday; Canalys: The global PC market growth rate in the third quarter hit the fastest in ten years, and Lenovo ranked first...

　　E-commerce newsletter

　　1. JD.com releases "Super Popular Products Plan" Jingpin Home Appliances help brands open up the reverse customization market

　　On October 10, Yiou learned that JD Home Appliances announced the launch of the "super explosive product plan" for Jingpin Home Appliances, which is also a key strategic project for JD Home Appliances to layout differentiated products and create benchmark explosive products.

　　It is reported that the Super Popular Products Plan is to select 10 new products and 10 hot products and a total of 20 Jingpin home appliances based on multi-dimensional information such as product sales data, user review data, and full-process service data.

　　These products will be recommended in the daily marketing activities of Jingpin Home Appliances with a total of 100 million exposures in the late month. Not only does the centralized traffic on the site focus on super hot products, but also the Jingpin Good Product marketing position with JD flash sale as the core. From the pulse of new products and the first drop in new products to the maturity of new products, the rapid growth of new products through full-link marketing solutions is empowered to facilitate more consumers to browse and purchase. At the same time, these products will be connected to JD Home Appliances V+ Shopping Guide Customer Service Team, and through system upgrades, one-stop problem solving, customer service sales guidance, and special differential services, they will work with the brand to provide users with online consultation full-link consumption experience. (Europe)

　　2. Taobao special price version officially launched the "1 Yuan Fragrance Festival" and lasted until the end of Double 11

　　On October 10, today, Taobao’s special price version officially launched the “1 Yuan Fragrance Festival”, with over 100 million pieces of factory goods each with free shipping of 1 yuan, and the event lasted until the end of Double 11. It is understood that Dai Shan, vice president of Alibaba Group's B2B business group, said at the establishment ceremony of the "Factory and Goods Alliance" yesterday that Alibaba launching Taobao special price version is a strategic choice because it sees huge space in the domestic demand market. Wang Hai, vice president of Alibaba and general manager of Taobao C2M business unit, had previously denied that Alibaba's "free shipping for 1 yuan" was intended to benchmark Pinduoduo's positioning. He said that what Alibaba should do in promoting Taobao's special price version is to reduce costs and improve efficiency in the industrial belt. (E-commerce News)

　　3. Tmall International’s overseas direct purchase transactions increased by 429% year-on-year during the National Day holiday

　　According to the report on October 10, data showed that from October 1 to 7 this year, Tmall International's overseas direct purchase transactions increased by 429% year-on-year, of which direct mail goods in European warehouses increased by 621% year-on-year, South Korean warehouses increased by 607% year-on-year, and Japanese warehouses increased by 242% year-on-year. It is understood that on September 1 this year, Tmall International announced the upgrading of its overseas warehouse business and officially released the official cross-border direct mail business overseas direct purchase, which was launched in June this year for testing. (E-commerce News)

　　4. "My Hometown and Me" drives hot sales of agricultural products, and the number of orders for Pinduoduo's "Good Goods in Hometown" exceeds 100 million.

　　According to October 10, yesterday, the National Day movie list was released, and "My Hometown and Me" ranked first with a box office of 1.87 billion yuan and a 47.32 million moviegoers. While consumers are experiencing the great changes in their hometown, they also support the good goods and beautiful scenery of their hometown through online orders and on-site travel. (Titanium Media)

　　5. TikTok: Shanghai becomes the most popular tourist city during this year's National Day and Mid-Autumn Festival holiday

　　According to the news on October 10, the data report on National Day and Mid-Autumn Festival holidays recently released by Douyin shows that Shanghai has become the most popular tourist city this year, with more than 45.15 million likes from related travel videos, and more than 1.45 billion views in total. Chongqing and Shenzhen rank second and third respectively. In addition, Suzhou and Dongguan, which have appeared on the top ten, have received 27.61 million and 17.84 million likes from related travel videos, respectively, and the number of views exceeded 1 billion and 600 million respectively. It is understood that as of August 2020, TikTok's daily active users have exceeded 600 million. (E-commerce News)

　　Internet news

　　6. Meituan will implement the "flat rank, broadband salary" system from the beginning of next year

　　According to an exclusive report on October 10, according to 36Kr's exclusive report, Meituan released a full-time letter on the intranet yesterday afternoon, announcing that it will implement a new "flat rank, broadband salary" system from the beginning of 2021. The original "M+P" dual-level line, "1-2 to 3-3" and other professional sequences have been cancelled, and replaced by a single-level line named after "L+number". In addition, the promotion window for ranks has been changed to once in spring; the salary range for each rank is relaxed and the salary adjustment in autumn is increased. It is worth mentioning that as early as August this year, the "P" sequence rank of Alibaba's internal system was cancelled, and employees can only see the group departments they belong to in the system. (E-commerce News)

　　7. Hema’s first store upgraded store products are launched on Hema App

　　On October 10, Hema Shanghai Pudong Jinqiao Store has recently upgraded. It is reported that the store is Hema's first offline store. After the upgrade, the Jinqiao International Commercial Plaza products where Hema are located will gradually be launched on the Hema App, covering fresh food to beauty, digital, household goods, etc. In terms of community life experience, the latest "Free Trial" service will also support cross-brand orders in Jinqiao Mall and free shipping to and from round trips. In addition, for mobile phone products, Hema provides quick delivery within 60 minutes, and new mobile phones can be used as fast as 30 minutes; for live streaming in stores, users can receive goods as fast as 1 hour after placing an order. (E-commerce News)

　　8. Apple will use retail stores to deliver goods online, currently covering North America

　　Apple will report that it will use its retail store network as a distribution center to ship to consumers. Previously, many other retailers have adopted similar practices. In the past, Apple usually shipped iPhones, Macs, iPads, and other products from the warehouses where consumers are located, or from China where factories are located. According to sources, Apple will now send inventory items directly to consumers from nearly 300 retail stores across the United States and Canada. The adjustment means that delivery times will be shorter for consumers who live far from distribution centers but relatively close to retail stores. (Sina Technology)

　　9. Canalys: The global PC market growth rate in the third quarter hit the fastest in ten years, and Lenovo ranked first in the list

　　36Kr learned that on October 9, data research firm Canalys released the latest global PC shipment statistics report. Data shows that the PC market's month-on-month growth in the third quarter of 2020 reached 12.7%, the highest in 10 years; Lenovo ranked first with 19 million units shipments and 24.3% market share, while HP and Dell ranked second and third respectively. (36Kr)

　　Cross-border newsletter

　　10. AliExpress's domestic Russian sellers doubled in half a year

　　According to news on October 10, AliExpress Russia recently stated that the number of Russian sellers entering AliExpress has doubled in half a year. As of the end of September, there were more than 22,000 local merchants on the platform, with more than 3.5 million product types. In addition, in the past six months, the two commodity categories of food and electronic products have increased by 22 times and 23 times respectively. The company pointed out that the growth of the local market is mainly due to retailers' search for new online sales channels amid the context of the coronavirus quarantine measures. It is understood that from January to August this year, the average customer unit price of AliExpress almost doubled year-on-year to 1,500 rubles (about 20 to 23 US dollars). (E-commerce News)

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