2018 Taobao/Tmall Double 11 investment registration rules announced

　　In September of the golden autumn, Taobao and Tmall have announced the 2018 Double 11 investment registration rules. For merchants, what details need to be understood? Today’s five great things, the editor will interpret them one by one.

　　1. Registration for the 2018 Taobao Carnival auditions begins

　　The 2018 Taobao Carnival is a festival that brings all Taobao powers to the public and is also a feast for sellers. For this year's Taobao Carnival event, Taobao will make efforts on the PC and wireless terminals at the same time, join hands with sellers to create a Taobao Carnival feast for consumers and create a beautiful shopping experience together.

　　1. Event registration process

2. Introduction to the venue registration process

3. Activity traffic resource support

　　1. Good locations such as Taobao PC homepage focus map, top-end guide map, column resource location, industry channel homepage focus map, etc.;

　　2. The wireless mobile Taobao will support Taobao Carnival activities, and some mobile Taobao resource locations will be personalized, and the traffic will be more accurate and effective;

　　3. Popular markets such as gold coins and daily special offers will reveal Taobao Carnival event products;

　　4. Off-site traffic brought by Taobao customer promotion;

　　5. Paid traffic for diamond booths and express trains.

　　2. All strategies for the registration rules for Tmall Double 11 investment promotion in 2018

　　This year marks the 10th anniversary of Double 11. Driven by quality upgrades and new retail, the rules are being formulated. We consider that merchants need to compete well under a fair ecology and need to create a grand carnival for global consumers, presenting global good goods, bringing richer product information and more diverse shopping experiences. At the same time, during the formulation of the rules, we will do a lot of data calculation and analysis, user research, etc. Tmall will prioritize cooperation with merchants that can provide consumers with a better shopping experience based on the overall strategy of Double 11 activities.

　　This year's Double 11 investment promotion rules have five parts (overall activity rhythm, merchant access rules, product rules, delivery rules, and free shipping rules). The overall time rhythm is arranged as follows:

　　3. The "Public Welfare Queen" appeared in Hangzhou and will attend the XIN charity conference with Jack Ma.

　　The answer to the mysterious guest of XIN 2018 has finally been revealed. She is Rania Abdullah, Queen of Jordan, known as "Diana of the Arab World". Tomorrow (September 5), she will attend the meeting with Alibaba Group Chairman Jack Ma and deliver speeches one after another. Click here for live broadcast address!

　　The 2018 XIN Charity Conference includes 1 main forum and 5 sub-forums. The main forum will focus on "small and beautiful" charity people and discuss the topic of construction and management of rural boarding schools.

　　4. Shandong Daji: A magical village that uses Taobao Tmall store as a wedding dowry

　　Heze, Shandong, is located at the southwest end of Shandong Province. The transportation is relatively lagging and there is no decent real economy. For a long time, it was once the poorest and backward city in Shandong, and has long been called the "bottle of the economic province". Nowadays, the internet speed in this village is faster than in Shanghai, and there are more express delivery points than trash cans. The fire truck is called "Taobao Star". A 70-year-old man opened a store with one finger Zen. When young people get married, they are popular for dowrying Taobao and Tmall stores.

　　5. Behind the strategic revision of Taobao mobile version: "brand number" becomes a nuclear weapon for merchants

　　Taobao is undergoing an important transformation, and Taobao’s homepage has begun to usher in major changes. Starting from August 31, some users have already been able to experience the brand new Taobao version.

　　Behind the homepage upgrade is the upgrade of Taobao's "people-centered" operation concept: with personalized recommendations as the core, further upgrade the intelligent algorithm, changing from "people looking for goods" to "good looking for people", making everyone's Taobao a "customized version of Taobao".

　　For merchants, they are shifting from traffic operations to consumer-centric operations. As the platform role, Taobao naturally also empowers corresponding merchants in products and tools. As the core main base for people's self-operation in the new retail scenarios of the brand, the "brand number" will get more opportunities to display its brand image in the new version of Taobao.