#Laogao E-commerce Newsletter# [May 10th E-commerce Evening News]

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E-commerce newsletter

1. Tmall’s first “Global Top Products Club”, 300 globally scarce top products will be released on 618

On May 10, Taobao and Tmall 618 merchant conference revealed that it will jointly build a "Global Top Product Club" with global brands to create a sales position for legendary shoes, top trendy brands, top designer joint brand, and other influential limited and scarce products in the world. Tmall will provide brands with one-stop services for interaction, content and sale, and provide commission-free incentives for top-notch products. It is reported that 300 global scarce top-notch products have been gathered and will be released during Tmall 618. (Tonghuashun Finance)

2. Tmall 618 merchants order home delivery services, and the platform will be fully subsidized

On May 10, Taobao and Tmall 618 merchant conference revealed that during the 618 period, merchants will order home delivery services, and the platform will provide full subsidies to jointly improve the consumption experience. In addition, Tmall continues to increase its investment in supporting merchants to reduce operating costs, provide services such as 10 billion credit loan fund pools, fast payment collection, etc., and also link Cainiao to fully open Cainiao’s self-operated preferred warehouse and distribution services featuring home delivery and timeliness commitments to merchants. New merchants are exempt from three-month warehouse rental when entering, and Cainiao Direct Delivery (Danniao) delivery service is up to 3% discount. TechWeb)

3. Taobao Tmall Group’s architecture adjustment is completed

According to May 10, this round of structural adjustment of Taobao and Tmall was completed on today's Taobao and Tmall 618. Unlike the rumors of the three "industry development departments" that were rumored before, according to Dae Shan, CEO of Taotian Group, Taobao Tmall Group is divided into "Small and Medium Enterprise Development Center", "Brand Business Development Center" and "Supermarket Business Development Center", with Wang Hai, Liu Peng and Liu Yiman as presidents respectively. At the same time, Liu Bo is the president of Alibaba Mom and marketing public relations of Taotian Group, and Han Wenfei is the general manager of Taotian Group's marketing department. (Cailianshe)

4. Douyin releases investment rules for 2023 618 Good Goods Festival

On May 10, Douyin released the investment rules for the 618 Good Goods Festival. The access scope of Douyin 618 Goods Festival is all small store platform merchants, Douyin e-commerce global shopping merchants and creators that meet the basic participation conditions. Among them, the basic requirements for the product return rate in the past 30 days is ≤ the product return rate threshold of the product in the past 30 days; the product order bad review rate in the past 30 days is ≤ the product order bad review rate threshold of the product in the past 30 days; the product complaint rate in the past 30 days is ≤ the product complaint rate threshold of the product in the past 30 days. Merchants’ registration activities require the product return rate, order bad review rate, and complaint rate access requirements at the same time. The creator's access requirement is ≥4.5 points for the creator's reputation score; points will be deducted without guidance in private transactions in the past 60 days; points will be deducted by false publicity in the past 60 days ≤5 points. Douyin will launch pre-sale deposits, every discount for cross-store (merchant investment), brand mixed-investment newcomers, good products live broadcast room, 618 short video search and sales ranking competition, Selected Alliance 618 product selection special session, Douyin Pay & Douyin monthly payment (merchant joint subsidy), Douyin payment, Douyin monthly payment (merchant interest subsidy cooperation), freight insurance and other ways to play. The registration time for the event is 16:00:00 on May 10, 2023-23:59:59 on June 18, 2023, and the warm-up time is 00:00:00 on May 25, 2023-23-23-23-23-23:59:59 on May 31, 2023-23-23-23. (Tiktok E-commerce Learning Center)

Internet news

5. Didi Autonomous Driving and GAC Aion will establish a joint venture to launch the first mass-produced L4 driverless new energy vehicle in 2025

On May 10, Didi Autonomous Driving Company recently signed a deepening cooperation agreement with GAC Aian New Energy Vehicle Co., Ltd. to jointly release the "AIDI Plan" for unmanned new energy mass-produced vehicles, and announced that it will establish a joint venture. It is understood that this is the first time that the two sides have announced the progress of cooperation to the public after Didi Autonomous Driving and GAC Aion signed a strategic cooperation in 2021. The mass-produced vehicle will be connected to Didi's shared travel network in 2025, achieving all-weather and large-scale mixed order distribution, and promoting the accelerated implementation of L4 commercialization. (Beijing Business Daily)

6. Shuidibao's first offline claims service center is located in Beijing

On May 10, Shuidibao's first offline claims service center was officially completed in Beijing recently, and will provide users with a full-process 1V1 assisted claims service including helping claims application, helping information review, helping clause interpretation, helping dispute mediation, etc. According to reports, the offline claims service center will provide services by insurance claims experts certified by "Shuidie Baobangbangbao", explain the policy responsibilities and claims process for users who are consulted on the door, and initially organize and review the claims materials, and report the case on site. (China Radio and Television)

7. Alibaba Entertainment Digital Renli appeared in BEYOND Expo

On May 10, the third BEYOND International Science and Technology Innovation Expo hosted by the Macau Science and Technology Association was officially opened. Alibaba's Executive Vice Chairman of the Board of Directors, Cai Chongxin, and Alibaba Entertainment Digital Man Lili, appeared at BEYOND Expo to discuss with the industry the new possibilities of using AIGC technology to help the film and television cultural industry improve quality and efficiency. It is understood that with the continuous development and practice of AIGC technology, the iteration speed and quality of digital people represented by Lili will also improve. At the BEYOND Expo, Alibaba's executive vice chairman Cai Chongxin said that Lili was previously the promotion ambassador of the MLB World Championship and may also be used in basketball in the future. (Sina Technology)

Cross-border newsletter

8. Amazon Global Store Opens: Brand-type Seller Sales Reach Double-digit Increase in 2022

According to reports on May 10, Amazon Global Store Opening Data shows that in the past three years, the number of Chinese brand sellers who opened stores worldwide has increased by nearly three times. The sales of brand sellers achieved double-digit growth in 2022, with an annual compound growth rate of more than 50 percentage points higher than that of non-brand sellers on average in the past two years. (Opening a store on Amazon worldwide)

9. eBay Canada website announced the launch of authentic certification services for trading cards

On May 10, eBay Canada Station recently announced that it will launch authentic certification services for trading cards. From now on, eBay will cooperate with CGC and CSG to authenticate transaction cards with a price of more than US$250, and neither buyer nor seller will have to pay additional fees. Judging from the operation process of the eBay certification service, once the buyer places an order, the items will be shipped to eBay’s certification agency in Canada for inspection. Before packaging, CGC or CSG will also check the transaction card based on the details published by the listing. The transaction card is then placed in a mail bag and delivered safely to the buyer by careful and secure tracking. (eBay)

10. TikTok for Business will hold a brand e-commerce overseas marketing summit on May 18

On May 10, TikTok for Business will hold the SHOPNOW brand e-commerce overseas marketing summit on May 18, and work with investment experts and overseas business owners to share their experience in overseas brand marketing and business operations based on the actual problems of brand overseas. The summit will be broadcast live simultaneously on TikTok for Business’s video account and TikTok account. (TikTok for Business overseas marketing)