#Laogao E-commerce Newsletter# [E-commerce Evening News on September 22] Alibaba: 1/4 of Taobao stores come from Taobao village, with an annual transaction volume of more than 1 trillion yuan; Himalaya and Taobao Alliance reached a content e-commerce cooperation; Kuaishou’s “quick order” was renamed “Magnetic Juxing” to open up public domain traffic; Hankou Second Factory, a national trend beverage brand, completed two consecutive rounds of financing of over 100 million yuan, focusing on the healthy milk tea market; eBay: Changes in the UK and EU VAT regulations in 2021...

E-commerce newsletter
1. Alibaba: 1/4 of Taobao stores come from Taobao village, with annual transaction volume exceeding 1 trillion yuan
On September 22, at the third China Farmers Harvest Festival, Alibaba announced that at present, 1/4 of the online stores on Taobao come from Taobao villages. In the past year, the transaction volume of these stores exceeded 1 trillion yuan. In addition, in the past month, 300,000 Taobao merchants during Alibaba Harvest Festival sold a total of 840 million agricultural products, and the average age for starting a business in Taobao village is 36 years old. As of now, farmers across the country have opened more than 1 million live broadcasts on Taobao. At present, there are more than 100,000 farmers' anchors on Taobao, and more than 1 million live broadcasts of agricultural products on Taobao during the Harvest Festival. (interface)
2. Himalaya and Taobao Alliance reach a content e-commerce cooperation
According to September 22, Himalaya and Taobao Alliance recently reached an upgrade of content e-commerce cooperation and launched the "Star X Plan" of Himalaya x Taobao Alliance. According to reports, Taobao Alliance and Himalaya will recruit treasure-produced anchors from the entire network, and provide millions of traffic support, cash incentives and exclusive investment services. Among them, Taobao Alliance will provide e-commerce goods supply and policy guarantees to improve the audio anchors' ability to sell goods. (E-commerce News)
3. American luxury brand Marc Jacobs joins Tmall
On September 22, American luxury brand Marc Jacobs officially settled in Tmall today and opened an official Tmall flagship store, covering ready-to-wear, accessories, bags and shoes. It is understood that since the beginning of this year, top international luxury brands such as Cartier, Prada, Kenzo, miumiu, Armani, and Dior have entered Tmall. As of now, nearly 200 luxury brands have settled on Tmall, of which more than 120 well-known overseas cosmetic brands have entered the Chinese market for the first time through Tmall International, becoming the most official platform for luxury brands on the entire network. (E-commerce News)
4. Zhang Jindong: Suning will subsidize Carrefour home delivery services in the long term
September 22 news, Zhang Jindong recently mentioned in an interview that after Suning.com acquired Carrefour, the changes in Carrefour China around the "five upgrade strategies" over the past year have been reflected in the full link of serving users. Through digital upgrades, supply chain integration, and scenario transformation, Carrefour has a stronger ability to serve Chinese consumers. Zhang Jindong said that in the future, Suning will provide long-term subsidies for Carrefour home delivery services without limits, and will "accelerate the opening of Carrefour supply chain to the whole society in the form of retail cloud, continue to increase the depth and breadth of Lefour's local services, and serve consumers more accurately and efficiently. (E-commerce News)
5. Kuaishou’s “Quick Order” has been renamed “Magnetic Star Gathering” to open up public domain traffic
On September 22, Kuaishou announced that its Daren Ecological Marketing Platform "Quick Orders" was officially renamed "Magnetic Juxing", and announced that the works of Magnetic Juxing Masters are officially connected to public domain traffic on the basis of retaining private domain distribution, and are displayed on the user's attention page and discovery page. (Titanium Media)
Internet news
6. Luckin Coffee: Respect and resolutely implement the penalty decision made in this investigation
On September 22, Luckin Coffee issued a statement: Luckin Coffee respects and firmly implements the penalty decisions made by relevant national departments on this investigation, and has made comprehensive rectifications on related issues. (Titanium Media)
7. The second factory of Hankou, a national trend beverage brand, has completed two consecutive rounds of financing of over 100 million yuan, focusing on the healthy milk tea market
On September 21, Ma Junsheng, director of the State Post Bureau, said at a press conference that in 2019, more than 15 billion express parcels were collected and invested in rural areas. From January to August this year, this number has reached 20 billion, and the growth rate of express processing volume in rural areas is more than 10 percentage points higher than that in cities. According to reports, at present, 100% of rural townships have built post offices, 100% of established villages have achieved direct postage, and 97% of townships have express delivery outlets. Postal express delivery industry has become a new channel for realizing the circulation of "industrial products to the countryside and agricultural products to the city", and has become an important source of motivation to absorb employment for poor people and help farmers increase their income. (interface)
8. The number of related companies registered in fresh food e-commerce in the first eight months exceeded 3,500, an increase of 34.5% year-on-year
According to news on September 22, Tianyan Check data shows that there are currently 16,000 fresh food e-commerce-related companies in my country, Guangdong Province ranked first with more than 3,800, and Jiangsu and Shandong ranked second and third. (Titanium Media)
9. QuestMobile: The number of monthly active users of new blue-collar people has increased by more than doubled, from 15.48 million to 33.79 million
36Kr learned that QuestMobile data shows that from July 2016 to July 2020, the number of monthly active users of new blue-collar people has exceeded doubled, from 15.48 million to 33.79 million, with an average annual growth of 21.5%. Specifically, in first- and second-tier cities, new blue-collar workers are very active. The post-80s and post-90s are the main people of new blue-collar workers, accounting for nearly 70% of them in total. Specifically speaking, the monthly active users of couriers using work-side APPs are about 2.487 million, takeaway riders are about 4.939 million, and online ride-hailing drivers are about 11.612 million. (36Kr)
Cross-border newsletter
10. eBay: Changes in the UK and EU VAT regulations in 2021
On September 21, eBay released the "Note on Changes to the UK and EU VAT Regulations in 2021", saying that starting from January 1, 2021, the VAT regulations of the UK and EU on imported goods and some goods within the EU that meet specific circumstances will be changed. Specifically, starting from January 1, 2021, the UK will introduce a new import VAT model to ensure that goods from outside the UK bear the same VAT as goods already in the UK. The UK will cancel the VAT exemption currently available for low-value goods imported to the UK and worth no more than £15. (Hugo)
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