#Laogao E-commerce News# [E-commerce Evening News on August 3] Pinduoduo Global Shopping teamed up with SNK to create an online "Electronic Game Festival", and sales of trendy toys and digital entertainment products increased by 340%; Internet celebrity brand 3.1 Phillip Lim opened JD's self-operated official flagship store; Gree Dong Mingzhu store opened offline for the first time; Tongcheng Travel Summer Night Tour Report: Theme Park is the most popular; Tmall Overseas: From May to July, Hanfu's overseas sales increased by more than 20% year-on-year...
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1. The 1688 Super Buyer Group Search for Source Jinhua event officially started
August 3rd news, according to the news from Shishiqi News, today, the "Golden Cai City" procurement ceremony and the Super Buyer Group's Source Search Jinhua event jointly organized by the Jinhua Municipal People's Government and 1688 were officially launched. According to reports, the 1688 Buyer Group has brought centralized signing intentions to target high-quality enterprises in Jinhua and conducted on-site signing. The offline exhibition of the "New Wholesale Jincai City" Wholesale Festival held at the same time also selected Jinhua's strong source factories to promote "Jincai" supplies to members of the "Super Buyer Group". In addition, according to the plan, 1688 will create an online "Golden City" theme venue from August 3 to August 5 to help local merchants in Jinhua expand their customers online. (E-commerce News)
2. Tmall International’s imported facial masks increased by more than 400%
August 3rd, from January to July this year, sales of facial masks on Tmall International platform increased by more than 400% year-on-year, and transactions accounted for more than one-third of the mask categories. A relevant person in charge of Tmall International said that as one of the fastest growing categories of beauty products in Tmall International, it is planned to create 10 smear mask brands with annual transactions of more than 50 million yuan in the next year.
It is understood that the American independent brand Erno Laszlo has now exclusively supplied 80% of its new production capacity to Tmall International, and the Japanese beauty salon-grade facial mask brand Bb LABORATORIES has added 4 production lines to supply the Chinese market.
At the same time, Orennasu has developed an ampoule essence for Chinese consumers with a smear mask. It is planned to be launched in 2021. The Japanese HBLAB Wine Mask has specially established a R&D department for Chinese consumers, and plans to launch three new products in the second half of the year. (Europe)
3. Pinduoduo Global Shopping teamed up with SNK to create an online "Electronic Game Festival", and sales of trendy toys and digital entertainment products rose by 340%.
36Kr learned that on August 2, Pinduoduo Global Shopping teamed up with game development company SNK to create an online "Electronic Game Festival" and traveled with young users to Japan's Akihabara video game animation street and Shanghai ChinaJoy. At the same time, the 10 billion subsidy and SNK authorized representatives also introduced hundreds of trendy toys, game consoles, and game cassette products live. According to Pinduoduo, as of the end of the live broadcast, the online "Electronic Game Festival" live broadcast has attracted more than 200,000 young consumers to watch it, and the event has driven the sales of digital entertainment products such as trendy toys and games on the platform to increase by more than 340%. (36Kr)
4. Internet celebrity brand 3.1 Phillip Lim opens JD’s self-operated official flagship store
On August 3, Yiou learned that 3.1 Phillip Lim officially entered JD.com, opened JD.com's self-operated official flagship store, and simultaneously launched many classic models, bringing Chinese consumers a fashionable and stylish dressing experience.
In the fashion design industry, Phillip Lim is another Chinese designer who is popular all over the world after Jimmy Choo and Vera Wang. Since its brand 3.1 Phillip Lim was founded in 2005, it has opened more than 400 stores around the world, and has been loved by celebrities such as Cameron Diaz and Nicole Richie.
3.1 Phillip Lim was originally founded by Lin Nengping and his friend Zhou Xuanwen. Both of them were just 31 years old at the time, so the brand had a unique 3.1 prefix. Compared with the gorgeous and expensive designs of many luxury brands, the 3.1 Phillip Lim is more practical, modern, and has the elegance and generosity of women, so it has gained the preference of independent women. 3.1 Phillip Lim advocates a diverse culture and constantly creates special clothing in the ever-changing fashion industry, creating a modern wardrobe that suits the consumption habits of urban people for every "she". (Europe)
5. ByteDance Zhang Yiming: Strive for the best results and never give up exploring any possibilities
On August 3, at noon today, ByteDance founder Zhang Yiming sent a letter from all employees of the company, responding to the current situation that TikTok's US business is facing the problem of being forced to be sold by CFIUS, and said, "We will not give up exploring any possibility at the same time." He admitted that the company has not completely decided on the final solution, but when looking for a solution, it will consider the three factors of users, teams, and company. Zhang Yiming said that the team involved in dealing with the problem is working overtime to strive for the best results. "I am full of confidence in the future of TikTok. I also believe that we can win more trust." (E-commerce News)
Internet news
6. Gree Dong Mingzhu store opened offline for the first time
According to August 3, Gree Electric recently held the second national live broadcast event in Luoyang, Henan Province. At the same time, during the live broadcast, the "Gree Dong Mingzhu Store" made its first offline debut. Data shows that the online and offline transaction volume of the event once again exceeded 10 billion to 10.12 billion yuan. It is reported that since this year, the "Gree Dong Mingzhu Store" has held many live broadcast activities. In the past, it was mainly online and had linked offline Gree stores. This time, the Gree Dong Mingzhu store was directly opened offline. (E-commerce News)
7. Tongcheng Travel Summer Night Tour Report: Theme Park is the most popular
According to the news on August 3, the "2020 Summer Night Tourism Consumption Trend Report" recently released by Tongcheng Travel shows that among the popular themes of night tourism this summer, theme parks are the most popular, accounting for 45.7%, followed by Water World, accounting for 16.3%. The age structure of the core population of night tourism consumption is mainly concentrated between the ages of 25 and 34, accounting for 44.7%. In addition, the top 5 cities with high night tourism consumption activity this summer are Shanghai, Changzhou, Suzhou, Wuhu and Guangzhou. (E-commerce News)
8. Zoom confirms that it will be sold through partners only
August 3rd news, this afternoon, the official Weibo certified as Suirui Technology Co., Ltd. released a message, "Now, the attention provides Zoom users with a consistent conference experience, which is more suitable for Chinese users with high-quality cloud video services and guarantee services." It also attached a notice from Zoom on service changes. (Titanium Media)
9. Alipay search traffic is reopened, and the click rate of mini programs of nearly 400 merchants increased by 50% on average
36Kr learned that today, Alipay announced that the homepage search "brand direct delivery" capability is officially open to brand merchants across the industry. Users can search for brand keywords on Alipay and find merchant segmentation services. At present, nearly 400 well-known brand merchants, including McDonald's, KFC, Starbucks, Uniqlo, Watsons, and Heytea, have connected to the upgraded "brand direct access" capabilities, and the average click rate of mini-programs has increased by 50%. (36Kr)
Cross-border newsletter
10. Tmall Overseas: From May to July, Hanfu sales increased by more than 20% year-on-year
According to reports on August 3, data released by Tmall showed that from May to July, on Tmall's overseas platforms, Hanfu's overseas sales increased by more than 20% year-on-year. Recently, the "2020 Hanfu Consumer Trend Insight Report" released by the First Financial Business Data Center and Tmall Clothing showed that the number of consumers who have placed orders to buy Hanfu on Alibaba platform is close to the 20 million mark; in 2019, on the Taobao platform, the transaction amount of Hanfu exceeded 2 billion yuan for the first time. (E-commerce News)
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