"WeChat version of Taobao" is here, and the transformation of 30 million WeChat businesses is about to be reached_WeChat

   Recently, the e-commerce platform launched by WeChat, JD.com and Meili United Group, Weixuan, is a hit in the e-commerce industry. Some people say that this platform is the "WeChat version of Taobao", which will be a well-known opportunity in the e-commerce industry in the past 15 years, while others say that this is Ma Huateng's profit in disguise, and there are many different opinions.

   At present, more than 50,000 merchants have settled in the Weixuan platform. So what are the advantages of Weixuan? How should merchants choose in the face of this opportunity? Especially the 30 million Wechat Business, is it like Pinduoduo invested by Ma Huateng, becoming a professional platform?

   What is micro-choice?

   Weixuan is a new joint venture jointly launched by JD.com and Meili United Group, and is based on the e-commerce platform established within the first-level entrance of the WeChat Discovery Channel. Simply put, within WeChat, there will be an entrance for shopping, similar to Taobao. Therefore, it is also called WeChat version Taobao.

   Why is Weixuan so popular?

   The last great innovation in the e-commerce industry was Taobao, which was launched in 2003, 15 years ago. The emergence of Taobao has changed the fate of too many people. In that era, as long as you step into the threshold of e-commerce, open a Taobao store and make some money, most of the millionaires and millionaires in the e-commerce industry now start from scratch until they make a fortune!

   Weixuan is regarded as another Taobao, and with WeChat behind it, there will inevitably be a traffic bonus in the early stage, just like Taobao at the beginning, so whether you can seize this wave of trend is very important for merchants. This time, the micro-choice can be seen as a watershed for e-commerce merchants.

   What are the benefits of the early micro-choice?

   This question is what all merchants are most concerned about, that is, "What can I get when I enter Weixuan?"

  1. Support from the traffic empire

   WeChat has 980 million monthly active users. Based on this, I believe everyone will have an intuitive understanding. Traffic is the lifeblood of merchants. The more traffic there is, the greater the living space for merchants. With the support of WeChat, the traffic empire, the development prospects will be broad.

   2. Accumulation of private domain traffic

   Sellers who have worked in Taobao know that although Taobao has huge traffic, there has always been a pain point, that is, sellers cannot accumulate their own fans, that is, it is difficult to form a user group to purchase again, and they can only slowly promote it through soft power such as word of mouth and quality, which is inefficient.

   In today's WeChat selection, it supports merchants to deposit users into their WeChat accounts, official accounts, WeChat groups, shops, etc. This greatly reduces the merchant’s customer acquisition costs.

   As we all know, it is very difficult for merchants to gain more WeChat fans. Now the cost of a WeChat fan is 2-5 yuan. In order to increase fans, many businesses have launched various activities. Some people go to the streets and subways to find passers-by and add them manually.

   It takes a lot of time and financial costs. After the launch of Weixuan, all the accumulation of fans can be completed online. Users can buy things or add WeChat groups, killing two birds with one stone.

   Summary: The logic of traditional e-commerce is: payment begins and transactions end. Social e-commerce is: socialization begins - entering the e-commerce scenario - traffic and user accumulation - forming a community of repurchasing, and the overall ecology is very strong.

   3. High conversion of users

   Some sellers may ask, what should I do if the traffic is very high, but it cannot be converted to the store and cannot form purchasing power? It is reported that since the launch of the WeChat e-commerce mini program, Mogujie mini program under Meili United has also settled in. In just half a year, Mogujie mini program has accumulated 90 million users, with a user conversion rate twice that of the app and a user order rate of 2.88 times that of the app. Why is the effect so good?

   This is because WeChat is a national application, and its user base has touched the fourth- and fifth-tier cities and below, breaking the customer base of most of the e-commerce industry in first-tier cities, and adding a lot of fresh blood. Therefore, this also proves the unlimited consumption potential of WeChat users. This is an undeveloped blue ocean of e-commerce traffic. I think this is also the main reason why many merchants have scrambled to settle in.

   So, for the WeChat business that used to do business based on WeChat channels, what does this micro-choice mean?

   According to statistics, the number of micro-businesses in China exceeded 30 million in 2016, with a transaction volume of 300 billion, and the transaction volume of micro-businesses is expected to exceed more than 100 billion in 2019. Although the development prospects of micro-businesses are broad, this business model of overdrawing the economy of acquaintances has been criticized by the public for a long time.

   The emergence of this Weixuan is expected to build WeChat business into a regular e-commerce army, just like Pinduoduo before, forming a special app platform. Secondly, more comprehensive product quality, after-sales, operation and other details will be added to further standardize the micro-business environment.

   Although more than 50,000 merchants have entered Weixuan, the specific gameplay and skills have not been announced yet, and only internal channels can have the latest news. Recently, Laogao E-commerce Club will hold its 40th e-commerce people's regular meeting. At this regular meeting, we will invite the Vice President of Meili United, namely, Mr. Maitreya, Vice President of Weixuan Platform, to share with you the trend of e-commerce from "WeChat". If you want to obtain first-hand information and seize the traffic trend, welcome to participate in the opening regular meeting of Laogao E-commerce Club!