How to solve the problem of Pinduoduo store promotion_Xuanming Network

　　Pinduoduo store promotion is to make the store and products have a good improvement, whether in terms of sales, ranking, click-through rate, collection rate, exposure rate, etc. If we start Pinduoduo store promotion, we will naturally encounter these problems. How to solve these problems needs to be considered. Let’s talk about them today.

　　1. Can multiple promotion plans be created to promote the same product?

　　Can.

　　2. Is the promotion plan worthwhile?

　　None at the moment.

　　3. How to get the number of stars in the keyword?

　　The number of stars in the keywords is the popularity of the keywords recommended by the system.

　　4. Is the second position at the bottom of the homepage also an advertising space?

　　This is a home page activity, not an advertising space.

　　5. Can promotion plans overlap infinitely?

　　A plan can include up to 20 items, and there is no limit to the plans that can be created at present.

　　6. During the event, if the Pinduoduo advertising platform is opened, will the event ranking rise?

　　This will not affect it.

　　7. Is keyword conversion on Pinduoduo advertising platform helpful for organic search rankings?

　　GMV accumulated through advertising, which may affect the natural ranking, but there will be no individual weight increase.

　　8. Will the promotion click conversion affect the natural ranking if it is not high?

　　Won't.

　　9. Can’t the promotion keyword be modified?

　　Whether it is a keyword recommended by the system or added independently, it can be added and deleted.

　　10. Can there be only 50 promotional words at most?

　　System recommendation + add independently, with up to 60 keywords per product.

　　11. What is a long-tail word?

　　The long-tail word refers to "modification word + core word": black (modification word) lace (modification word) dress (core word).

　　12. Can Pinduoduo’s paid promotion push products to the homepage?

　　At present, any event or promotion can have the opportunity to be promoted to the homepage as long as it is highly converted.

　　13. Can the money you have recharged in the promotion be refunded?

　　The balance of promotional recharge (except red envelopes) will be returned when you withdraw from the store.

　　14. Can new stores be promoted from the beginning?

　　The promotion ranking will consider the quality of the product, so it is recommended that the product have a basic sales volume before it is promoted.

　　15. Is there a limit on how much money is spent on a promotion plan?

　　Each promotion plan can set a daily consumption limit, with a minimum daily consumption limit of 100 yuan.

　　16. How to fill in the plan name?

　　The name of the promotion plan does not affect the promotion effect of the product, it can be done according to your own habits, such as "biscuit promotion" or "mainly promoted product promotion".

　　17. Why do I still deduct fees after the promotion plan is stopped?

　　Some consumers have already released the page before the pause. Since the information is cached, it will be deducted if you click it after pause.

　　18. Fixed bids, is the deduction volatile or fixed?

　　The deduction fee is charged according to the price set by the merchant itself, and the deduction is as much as it is set.

　　19. Why are the exposure and clicks changing particularly largely, and the order volume has not changed?

　　This is because the ranking of products in scenarios with low conversion rates has changed. You can see if the bid for the recommended scenario is too high, or a keyword with low conversion rates is too high.

　　20. Why has the bid not changed, and the exposure and clicks changed particularly greatly?

　　In addition to bidding, changes in product quality scores and changes in others' bids (people ahead of you lowered their bids) will cause changes in promotion rankings. Ranking changes will cause changes in exposure, and you can adjust your bids accordingly.

　　21. Why did my promotion ranking decline on the second day?

　　After 0 o'clock, the merchants that were suspended the day before due to the promotion reaching the upper limit have started promoting again, ranking ahead of you.

　　22. Will the ranking of Pinduoduo advertising platform have something to do with clicks?

　　Ranking is related to bidding and quality scores, and quality scores and click-through rates.

　　23. Is exposure and bidding a big relationship?

　　Exposure affects product quality, and product quality affects ranking.

　　24. Will low advertising bids affect rankings?

　　Generally speaking, the higher the bid, the better the ranking. However, bidding is not the only factor influencing it, it also depends on the quality score.

　　25. Will the high quality deduction be lower?

　　In the same ranking, the higher the quality score, the lower the bid required. The deduction is related to the bid, and the bid is set by you yourself.

　　26. Will there be multiple promotional plans for the same product be multiple promotional positions or multiple deductions?

　　The fee is deducted by the number of clicks, and each click will only be charged once.

　　27. Will the Pinduoduo advertising platform be deducted by malicious clicks?

　　The same account will only record multiple clicks for the same promotion product once within 30 minutes. The false clicks will be filtered by the system without any deduction.

　　28. How to deduct fees for store promotion?

　　Deduct the fee by clicks. In the recommended scenario, a single click of the product will be deducted according to the "Product Click Price"; in the search (keyword) scenario, a single click of the product will be deducted according to the "Product Bid".

　　29. Are there only keyword bidding?

　　There are three scenarios for displaying promotional products: recommendation scenarios, search classification pages and search scenarios. The ranking rules for each scenario are the same.

　　30. Will the ranking drop immediately after the promotion ends?

　　The natural ranking will be restored after the promotion is over.

　　31. Why does the position change after adjusting the bid?

　　Comprehensive score = product quality score & advertising bidding. Ranking is not only related to bidding, but also to product quality score. Product quality is related to factors such as product click-through rate, conversion rate, and sales. In this case, it is recommended to optimize the product first and improve the product quality score.