#Laogao E-commerce Newsletter# [E-commerce Evening News on July 20] Taobao Live: Launch a special zone for movie resumption; "Little E-Donkey" has increased by more than 300% in two years. Tmall has established a two-wheeler business department to promote new brands; Yu'ebao's post-90s report: The amount of money saved in the first half of the year increased by 40% compared with the whole year of 2019; Bao Yuming withdrew from the ranks of directors of ZTE Corporation; Luckin: The store strategy has been adjusted this year, but it will accelerate the opening of stores in good areas...

E-commerce newsletter
1. Alibaba International Station: The number of instant noodles category buyers increased by 106% year-on-year in the first half of the year
According to the news on July 20, data from Alibaba International Station showed that compared with the first half of last year, the number of instant noodles category increased by 106% year-on-year in the first half of this year, and the inquiry volume increased by 60% year-on-year. It is reported that more than half of the incremental part comes from Egypt, Zambia and Togo in Africa. Ren Haonan, an expert in food industry operations at Alibaba International Station, said that in Africa, the popularity of Chinese instant noodles is rising and becoming a local hard currency. (E-commerce News)
2. Rebecca and Alibaba 1688 sign annual cooperation agreement
According to the official WeChat account of Rebecca Group, Henan Rebecca Hair Products Co., Ltd. and Alibaba 1688 recently signed an annual cooperation agreement, and the two parties will carry out in-depth cooperation in the future. According to reports, Alibaba 1688 will provide Rebecca with customized resources and services to promote deeper communication and exchanges between the two sides. According to data, Rebecca is a professional hair products company integrating research, development, production and sales. In July 2003, Rebecca stock was listed on the Shanghai Stock Exchange, becoming the first stock in the domestic hair products industry. (E-commerce News)
3. Taobao Live: Launch a special area for movie resumption
36Kr learned that Taobao Live released a letter to the filmmaker today, announcing the launch of a special area for film resumption of work, providing online roadshows, live ticket sales and other resources for the films to be released, and helping the theaters resume work. At present, many films have been confirmed in schedule. Searching for "Taobao Live Cinema" on Taobao APP can see the current progress of the resumption of work of the movie. (36Kr)
4. "Little Electric Donkey" has grown by more than 300% in two years. Tmall has established a two-wheeler business unit to promote new brands
Under the epidemic in 2020, people suddenly discovered that fast and cheap two-wheeled electric vehicles are a good travel tool. (interface)
5. Yang Tianzhen: Xiaohongshu live broadcast on July 25, selling original large-size women's clothing brand for the first time
On July 20, Yixin Entertainment CEO Yang Tianzhen revealed that he will officially start live streaming on Xiaohongshu on July 25, and officially announced that four pre-production models of self-created large-size women's clothing brands will be sold in the first live streaming of goods to collect market feedback and suggestions. Yang Tianzhen also revealed that the original intention of the brand was to allow more large-size girls to wear satisfactory and beautiful clothes. Previously, after Yang Tianzhen announced that he had stepped down as the company's artist brokerage business and entered the field of e-commerce live broadcast, the initial live broadcast experience was held on Tmall 618. (E-commerce News)
Internet Information
6. Yu'ebao's post-90s report: The amount of money saved in the first half of the year increased by 40% compared with the whole year of 2019
On July 20, Alipay released the 2020 post-90s saving report of Yu'ebao, listing 10 characteristics and trends of young people saving money. The report said that among every four post-90s generation, three use Yu'ebao to save money; the number of people born in the 1990s generation has exceeded the total of the post-60s, 1970s and 1980s generations, and their saving habits are different from those of the previous generation, and they save money once every 4 days on average; the average balance of Yu'ebao born in the 1990s generation is 4.5 times the amount of Huabei to be repaid; milk tea is becoming a new measure tool for post-90s generations to save money, with 60% of post-90s savings on average below 20 yuan per transaction. (E-commerce News)
7. Bao Yuming withdrew from the directors of ZTE Corporation
36Kr learned that Tianyan Check data shows that recently, ZTE Co., Ltd. has undergone industrial and commercial changes, Bao Yuming withdrew from the company's director, and the new director is Zhuang Jiansheng. ZTE Corporation was established in November 1997. The company's business scope includes production of program-controlled switching systems, multimedia communication systems, communication transmission systems, development and production of mobile communication systems equipment, satellite communications, etc. (36Kr)
8. Lagou CEO Xu Dandan: Will carry out two new businesses: headhunting and education
On July 20, on the occasion of the 7th anniversary of Lagou's establishment, Lagou founder and CEO Xu Dandan issued an internal letter to all employees, announcing that Lagou's strategy has been upgraded to the "Internet Talent Career Growth Platform" and will provide Internet talents with one-stop services for career growth. (Titanium Media)
9. Luckin: The store strategy has been adjusted this year, but it will accelerate the opening of stores in good areas.
In an interview with self-media Jianshi, Luckin Coffee CMO and its marketing team said that due to the impact of the epidemic and other factors, about 10% of stores have not been opened. This year's strategy has been adjusted, mainly using communities to stabilize users, and "close and transfer" individual stores with poor performance or overlapping customer coverage. The focus is to increase the retention and frequency of existing users. Of course, good areas will also accelerate the opening of stores. (36Kr)
Cross-border e-commerce
10. Flipkart launches “partial payment” method to reduce returns or cancel orders
According to the news on July 20, according to the report of Beluga's overseas, Indian e-commerce platform Flipkart recently launched a new payment method called "partial payment" to reduce the situation of users returning goods or canceling orders. According to reports, this payment method allows users to pay only part of the amount when placing an order, and the remaining payment will be paid after the goods are delivered. Previously, cash on delivery was the preferred payment method for Indian e-commerce platforms, but this method easily caused problems such as user returns and cancellation of orders that plagued e-commerce platforms. (E-commerce News)
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