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E-commerce Evening News Briefing on April 16

2020-04-16

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on April 16] Juhuasuan plans to hold a "Gao Fair Conference" and more than 7,000 merchants will participate; Xiaohongshu: intercepted and cleaned black production volume in the first quarter more than 140 million times; Alibaba launched the "Ali Cloud Conference" for corporate online remote office products; Ministry of Commerce: This year, it will actively promote the joint construction and sharing of e-commerce big data in the ministry and province; Gates Foundation donated another 150 million US dollars to support the global fight against the epidemic...

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　　E-commerce newsletter

　　1. Juhuasuan plans to hold a "Gao Fair" with more than 7,000 merchants to participate

　　According to reports on April 16, it was learned that the "Gao Fair" hosted by Alibaba Juhuasuan will be held from April 18 to 20, and more than 7,000 merchants will participate and more than 20,000 products will be sold. According to reports, the "Gaoxian Conference" is the first large-scale marketing activity launched by Alibaba for industrial belt factories, especially foreign trade factories after the announcement of the "Spring Thunder Plan". Among the 7,000 merchants participating in the "Gao Fair", foreign trade factories account for 40%. (E-commerce News)

　　2. Social e-commerce Fanxiang Life officially entered the live broadcast track

　　April 16th news, recently, the domestic social e-commerce platform "Fenxiang Life" officially entered the live broadcast track, and the platform strategy has been officially upgraded from "full network CPS + membership social e-commerce" to "full network CPS + live broadcast", and the new model will also empower social e-commerce 4.0. (Sina Technology)

　　3. Alibaba Retail Network established a brand alliance of "Protecting small stores and stabilizing employment"

　　April 16th news, as part of Alibaba's "Spring Thunder Plan 2020", yesterday, Alibaba Retail announced the establishment of the "Protecting Small Shops and Stabilizing Employment" brand alliance, and also launched a brand alliance initiative to call on brands and dealers upstream of convenience small shops to jointly promise to help millions of small shops overcome difficulties through a series of measures. It is reported that the proposal proposes four major measures, including helping small stores open up new online channels, improving small stores' digital operation capabilities, introducing fast and preferential financial policies, ensuring the supply of goods and price stability. Alibaba introduced that on the day of the announcement, more than 50 domestic and foreign brands had joined. (China Economic Network)

　　4. Ant Financial officially releases Ant Open Alliance Chain

　　On April 16, according to the Science and Technology Innovation Board Daily, this afternoon, Ant Financial held an online press conference for the Open Alliance Chain. Jin Ge, general manager of the Ant Blockchain Platform Product Department, introduced that the platform will use cross-chain technology to connect the industry alliance chain and the Ant Blockchain business network to achieve mutual chain communication. It is reported that Ant Open Alliance Chain will be committed to solving the problem of small and medium-sized enterprises going on the chain, proposing "no need to build a chain, fast and low-cost entry." (Lianshang.com)

　　5. Xiaohongshu: Intercepting and cleaning up black production volumes in the first quarter exceeded 140 million times

　　According to April 16, today, Xiaohongshu released the community ecological governance report for the first quarter of 2020. Data shows that Xiaohongshu handled 520,000 notes suspected of brushing in the quarter, and intercepted and cleaned up black production brushing in more than 140 million times. At the same time, Xiaohongshu announced that it will launch a special ecological governance action in the second quarter to manage high-frequency reports such as fraud, online rumors, pseudoscience title party, vulgarity and kitsch in the community. (Sina Technology)

　　Internet Information

　　6. Hello Travel officially launches the "Top Technical Talent Plan"

　　April 16th news, today, Hello Travel announced the official launch of the "Top Technical Talent Plan", inviting all kinds of cutting-edge technical talents to join, and open up positions such as the Internet of Things, big data, artificial intelligence, and cloud computing in spring recruitment. At the same time, Hello Travel plans to recruit more than 300 fresh graduates, focusing on cultivating employees who enter technical positions. (E-commerce News)

　　7. Alibaba launches "Ali Cloud Conference" for corporate online remote office products

　　According to Tech Planet, it was reported from Alibaba Cloud that Alibaba Cloud Video Cloud has launched a new remote video conferencing product "Ali Cloud Conference". The product positioning is to help enterprises work remotely online, and will support 1080p high-definition audio and video, conference host mode, wireless screen projection, screen sharing, support for conference conversion to live broadcast, telephone conference participation and other functions. (Yibang Power Network)

　　8. Ministry of Commerce: This year, it will actively promote the joint construction and sharing of e-commerce big data in the ministry and province

　　April 16th news, today, the Ministry of Commerce website issued the "Notice of the General Office of the Ministry of Commerce on Doing a Good Job in Statistical Investigation, Monitoring and Analysis of Typical E-commerce Service Enterprises in 2020". The notice pointed out that in 2020, the Ministry of Commerce will further promote the joint construction and sharing of e-commerce big data, and assist local governments in establishing an e-commerce statistical monitoring and analysis system based on the characteristics and demands of various places, and help local governments improve their data resource integration and application capabilities. Further strengthen vertical cooperation between the ministries and provinces and horizontal exchanges between provinces, and continuously improve and improve the co-construction and sharing mechanism of e-commerce big data of the ministries and provinces. In addition, the Ministry of Commerce will also explore the establishment of an e-commerce public service mechanism. (E-commerce News)

　　9. The Gates Foundation donates another $150 million to support the global fight against the epidemic

　　April 16th news, the Bill and Melinda Gates Foundation announced today that it would add another $150 million in donations to support the global response to the COVID-19 epidemic. The funding will be used to fund the development of diagnostic tools, drugs and vaccines, and to provide resources to partners in Africa and South Asia to expand their efforts to test, treat and quarantine for the coronavirus. At the same time, the Gates Foundation also called on leaders of all countries to work together to respond to the epidemic and ensure that everyone has a fair right to obtain diagnosis, treatment and vaccines. (Sina Technology)

　　Cross-border e-commerce

　　10. Wish: UK toilet paper sales increased by more than 7,000 times year-on-year from February to March

　　According to the news on April 16, according to Yibang Dynamics, Wish's European market analysis report showed that from February to March this year, the sales of toilet paper in the UK increased by more than 7,000 times year-on-year, and Germany increased by more than 700 times year-on-year; the sales of Dutch soap and hand sanitizer increased by more than 800 times year-on-year, and Norway increased by more than 80 times year-on-year; the sales of Italian TV sets increased by more than 35 times year-on-year, and Spain increased by more than 28 times year-on-year. The Wish report also shows that during the epidemic, popular products in the European market include epidemic prevention, remote office, indoor entertainment, home fitness, home daily necessities and home appliances. (E-commerce News)

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8. Regular holidays, consumers will feel tired of purchasing


The development of e-commerce in 2021 has made many people aware of the convenience of online shopping, which has once again increased consumers' purchasing efforts. However, every day and often, will consumers not have purchasing fatigue codes? Maybe female consumers don’t, because shopping is an innate patent for girls, but online shopping is not only women, but also men. I believe no man goes online shopping every day without any trouble. Even if he sees a little bit of money during the holidays, he can buy every day, but can he bear it? This is similar to most men who don’t like shopping, and men don’t have so many things to buy.

Let’s talk about girls. I buy a piece of clothing today, a skin care product tomorrow, and a day after tomorrow. Can I buy it every day? But you can see discounts, events, and discount promotions on e-commerce every day. Today is Taobao, Tmall, and tomorrow it can be JD.com and Pinduoduo. Moreover, the time for each e-commerce event will be advanced and postponed, from at least three days to seven days. In short, if you look at it this way, you will buy it every day. Little do people know that when holidays are frequent, consumers will feel tired of purchasing.


9. E-commerce cost issue


很多人认为电商低成本，实际上，电商的成本费用不比实体门店低多少，甚至要高。以京东、天猫为例，在其中不仅有服务平台扣点、货运物流、再次包裝、税费、损坏赔偿，也有巨大的流量成本费用、人员支出。

Offline physical stores can depend on the natural customer flow under the advantages of the natural environment, while e-commerce visitors and traffic must purchase and attract traffic and advertising investment. Many stores do not support traffic delivery.

Therefore, in terms of overall cost and expense, e-commerce is higher than physical stores. The only advantage is that it has a wide coverage and more convenient consumption time. Due to high costs, no professional e-commerce company hopes to lower or even reverse the revenue to promote promotions. Naturally, except for Taobao and Pinduoduo, e-commerce is usually their incremental or inventory clearance.


10. Manufacturer’s regulations on e-commerce prices


More and more immature manufacturers are already in investment promotion cooperation. They regard e-commerce as a special tool for placing a price rather than a sales channel . Therefore, they expect e-commerce platforms to have a benchmark price. This benchmark price must be higher than the specific transaction price for offline promotion. The purpose is to promote investment promotion cooperation or to promote the completion of offline promotion, live broadcast rooms, and TV shopping. The benchmark price is generally two or three times or even ten times the specific transaction price.

For this group of manufacturers, the so-called e-commerce chaotic prices in their eyes now usually refer to the price marked by e-commerce at a price smaller than the psychological estimate.

Especially after the popularity of live broadcasts, the prices of JD.com and Tmall became the benchmark price of the live broadcast room. As long as a product has a live broadcast room, the manufacturer must stipulate that the price will increase, generate a benchmark price, and guide consumers in the live broadcast room to pay and purchase .

This issue is very easy to deal with, and it gives e-commerce channels certain economic compensation and advertising expenses. After all, e-commerce is a tool at this time, promoting offline promotion and investment cooperation and other sales. Take me as an example. If I bought the money and purchased the goods, and you asked me to pay the price for other channels, then I naturally don’t want to. By the same token, if I am less than the offline promotion price, the manufacturer is unwilling to do so. Since this is the case, the same price for offline and online is the best choice.


11. The risk of e-commerce carrying prices


When e-commerce becomes a price tool, that is, falsely reporting the marked price to serve the manufacturer's investment or demand, it has already involved illegal activities.

《规范促销行为暂行规定》（2020年10月29日国家市场监督管理总局令第32号公布）第21条规定，经营人折价、降价，理应标注或是通过或是便捷消费者了解的形式表明折价、降价的标准。未标明或是表明标准的，其折价、降价理应以同一个经营人在同一个经营地内，在这次促销活动前七日内最低标准成交价钱为标准。假如前七日内沒有交易的，折价、降价理应以这次促销活动前最后成交价为标准。

At the same time, it violates the "Regulations on Administrative Penalty for Price Illegal Acts" that the same product or service are given and price discrimination is imposed on those with the same transaction conditions or operators.


12. The integration of e-commerce and offline channels


Many people think that e-commerce and offline are contradictory, but in fact they are not.

As one of the sales platforms, e-commerce is complementary to physical sales channels. It can cover areas that dealers cannot cover and areas that cannot be reached by the manufacturer's investment promotion system. It can make customers purchase 24 hours a day, and can provide consumers with convenient and fast services such as home delivery. At the same time, these two consumer groups are not the same. E-commerce consumer groups are used to buying at night, usually office workers, and do not buy offline for too much time. A considerable part of the consumption is impulsive consumption or advertising guidance at night, and there is no impact on offline.

Under the conditions of reasonable overall planning, the synchronization of the entity and the online prices will not affect each other . I am afraid that e-commerce will be used as a tool, and of course it will not achieve sales.




13. Problems in the live broadcast room


The product quality problems and false advertising problems caused by the wild growth of the live broadcast room have long been highly valued. The period of using the live broadcast room as a method to harvest ordinary consumers and achieve profit growth is about to end. If the live broadcast room cannot change the current low-quality, low-price, and false advertising issues, it will soon be dealt with by the regulatory authorities and abandoned by consumers.

Today, the live broadcast room is not only a network live broadcast platform and online anchor, but many manufacturers provide high-code scanning, low-cost and low-quality products tailored for the live broadcast room. The chaos in the live broadcast room ultimately lies in the manufacturers' hopes to quickly harvest consumers. At least at this stage, it is not a healthy market behavior.


14. The authenticity of e-commerce products exists from beginning to end


Recently, several major e-commerce platforms have been deeply involved in the authenticity of products and have been questioned by consumers. As an e-commerce platform, how can this type of fake products be allowed to exist? To deceive consumers, you will be the one who will harm yourself in the end. Consumers are the foundation of e-commerce, especially old consumers. One person can take a fewer groups. Therefore, e-commerce should strictly control the authenticity of such products to prevent fake products from being given to consumers. This involves reputation and brand issues. Whether it is large and medium-sized e-commerce companies or individual e-commerce brands , they should be taken as a warning to prevent such things from happening.


15. Logistics problems need to be improved


Many products are lost or left behind in the hands of consumers due to logistics reasons. The author believes that when all online shopping consumers buy goods, logistics can give the goods 40 points. Under normal circumstances, if a product is more than three days, it will be difficult for consumers to trust the logistics of the product. What follows will eventually be a loss of confidence in the store or the e-commerce company. If the product comes late due to logistics problems repeatedly, consumers will no longer trust the store. Logistics problems have always been the shortcoming of e-commerce. Despite the improvement over the years, with the increase in express delivery fees, slow delivery may occur from time to time. This depends on the efforts of e-commerce companies . If logistics problems are not improved, consumers cannot afford to wait.


Although there are many problems with e-commerce channels, in addition to group buying, we will continue to accelerate the basic construction of e-commerce channels, continuously eliminate and improve categories, cooperate with many manufacturers to explore a path of mutual benefit and win-win, and will also increase the development of independent brand products of strong fragrance and fresh fragrance.

The reason is very simple. The market has changed. The letter generation is about to retire, and the generation living on mobile phones has grown up.


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