#Laogao E-commerce Newsletter# [E-commerce Evening News on December 15]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on December 15] 1. Huawei and Xiaomi launched a challenge to enter Apple's US "back garden"; 2. Unicom and Alibaba plan a new retail business model to jointly build an offline smart experience store; 3. Primary school students spent 13,800 yuan to reward the anchor's mother with a monthly income of less than 2,000; 4. 9 payment institutions all received fines from the central bank; 5. There is really a medicine for regret: the WeChat account can be changed.

　　1. Huawei and Xiaomi launch challenges to enter Apple's US "back garden"

　　Foreign media quoted sources as saying that after defeating Apple in the domestic market, Chinese high-end smartphone manufacturers are now ready to enter the United States and challenge Apple directly at their base camp. Sources said Huawei and Xiaomi are in talks with U.S. wireless carriers to prepare to start selling their flagship smartphones in the U.S. as early as next year. It is reported that the US wireless operators that the two companies are in contact with include AT&T and Verizon. There are still variables in the negotiations and may end up fruitless. (Source: Tencent Technology)

　　2. Unicom and Alibaba plan to jointly build offline smart experience stores with new retail business models

　　Today, the "China Unicom Smart Life Experience Store" jointly created by China Unicom and Alibaba officially opened in Shanghai. Users can experience the latest technological products in the new retail field including AR shopping, cloud shelves, Tmall Genie, etc. in the store. It is reported that the "China Unicom Smart Life Experience Store" is a complete product and technical system connection between Alibaba's "Retail +" and China Unicom. It comprehensively reconstructs the brand system, marketing channels and scenario services through the system docking of "Smart Store" and matches offline user behavior with online and offline multi-dimensional data to achieve the same model, same price and same inventory online and offline. Users can choose to ship to home or pick up products independently, making purchases more convenient. At the same time, Tmall Big Data also provides the store with personalized product selection directions. In addition to products such as number cards and terminals, users can also buy digital home appliances of the same style and price of Tmall. (Source: Tencent Technology)

　　3. Primary school students spent 13,800 yuan to reward the anchor’s mother with a monthly income of less than 2,000 yuan.

　　Recently, a 12-year-old girl in Chongqing used her mother's mobile phone to download the live broadcast platform to watch game videos and spent 13,800 yuan to reward the anchor. My mother earns less than 2,000 yuan a month when she works, and the girl remembers her payment password to recharge. She blamed herself: That's my mother's hard-earned money, I shouldn't have spent it so much. (Source: Chongqing Morning Post)

　　Hot comments from netizens: How long will it take to stop this pit on live broadcast platforms to reward this pit! It is full of all kinds of shameful things. If there is no major incident, the government will not intervene. This is what has helped to increase this bad atmosphere!

　　4. 9 payment institutions all receive fines from the central bank

　　On December 15, the central bank recently showed its sword again for third-party payment violations, and nine third-party payment companies received fines. Recently, the Harbin Branch of the People's Bank of China issued 6 payment tickets. Six payment institutions, including Cardyou Pay, Shande Pay, Shenzhen UBS, Shanghai Dianmoqu, Shanghai Shengfutong and Tonglian Pay, were all fined for violations of bank card collection business. Among them, Kayoufu and Shanghai Shengfutong were fined 60,000 yuan, and the other four institutions were fined 20,000 yuan. The date of administrative penalties was December 7, 2017. (Source: Phoenix News)

　　5. There is really a medicine for regret: the WeChat account can be changed!

　　For a long time, WeChat accounts have been the same as the user names of many websites, and cannot be modified once set. This made countless young and ignorant users who set up WeChat accounts randomly regret it. The good news is that the WeChat official has now given us a chance to "reform ourselves". After upgrading the new version of WeChat, you can update the WeChat account, but you can only change it once. (Source: Webmaster's Home)

　　6. Alibaba AR is expected to be launched in China Unicom Business Hall in a large scale

　　According to Shanghai Securities, Alibaba AR technology was launched in Shanghai Unicom's smart store today. It is understood that this AR solution was jointly developed by Taobao Mobile, Alibaba Artificial Intelligence Laboratory and China Unicom, and is expected to be used in the remaining thousands of stores across China in China in the future. It is reported that Alibaba's latest technology products in the new retail field, including AR shopping, cloud shelves, Tmall Genie, etc., have been deployed in this smart life experience store. It is a new attempt and exploration for Alibaba and China Unicom, which have established strategic cooperative relations. (Source: Securities Times)

　　Hot comments from netizens: Awesome, Alibaba

　　7. Wangwang Group plans to launch thousands of vending machines this year

　　For Wangwang Food, which made nearly 15% less profitable in the first nine months of this year than last year, smart vending machines look like a new channel to attract young consumers. Wangwang Group has quietly established a vending machine operation center and plans to launch thousands of vending machines this year. This vending machine, manufactured by domestic third-party vending machine manufacturers, can accommodate 432 pieces of single items. Among them, 80% are popular products for Wangwang, and 20% can choose to promote new products for Wangwang. Partners can control replenishment through the backend mobile application to understand the sales of goods. There is a 32-inch monitor on the outside of the vending machine, which can display the temperature of the freighter. (Source: Interface)

　　8. The truth investigation on "running away" in Shahe Taobao store: the pain on the eve of transformation

　　In early November, Jiang Zhiyong was in extremely poor health and returned to his hometown to undergo a comprehensive examination. It happened to catch the merchants next to him running away, and suppliers came to collect debts. Some of the unreasonable suppliers found that there was no one in Jiang Zhiyong's shop next door, and suspected that he had run away, so they snatched more than 30 computers and some goods. Shahe Clothing City is a general term. It has many small wholesale cities such as Wanjia, Shadong Youli, Yimin, Xintiandi, and Changyun. It is one of the three major clothing wholesale distribution centers in Guangzhou. The transaction volume over the past years has exceeded 10 billion yuan.

　　In recent years, international fast fashion and light luxury brands have scrambled to the Chinese market, bringing huge pressure to the traditional domestic women's clothing industry. Under the general trend of consumption upgrading, thinking about how to transform is an urgent task for the entire women's clothing industry. For merchants and manufacturing industries in the entire Shahe area, the first step in their transformation is how to improve the quality of women's clothing. This is not only about how to adapt to Taobao rules, but also about how to survive in this highly competitive clothing manufacturing industry.

　　If it remains unchanged, how many more springs will be there in the Shahe clothing market? (Source: Qianniu Headlines)

　　9. Kai-Fu Lee of Innovation Works looks at the trend of 2018: AI projects are twice as valuable as Silicon Valley in China, and a number of companies will be dumped next year

　　Kai-Fu Lee believes that among the four major AI giants of Facebook, Microsoft, Google and Amazon, Facebook has done the most. Microsoft is gathering strength. Google has absorbed top AI talents from all over the world. At first, Amazon seems to not understand voice and natural language, but suddenly surpasses Alexa. He also said that the valuation of AI projects is indeed quite expensive now, China is twice that of Silicon Valley, and Silicon Valley is twice that of the United States East Coast and Canada. Although the company has raised a lot of funds and the amount is huge, AI talents are becoming more and more expensive. He predicts that a number of companies will use up their financing and go bankrupt by the end of next year. (Source: 36kr)

　　10. 5 things you should do and 6 things you don’t need to do to build a successful startup

　　In the eyes of many people, if you want to build a good startup, you need celebrity founders, almost magical technology, products that are 10 times better than other companies, work 100 hours a week, etc. But in the view of investor Jason M. Lemkin, none of these are necessary. He believes that what is really necessary is to devote yourself, focus on the market, rapid iteration, and a minimally viable team, etc.

　　First, let’s talk about things that are not necessary: ​​1. Celebrity founder; 2. Almost magical technology; 3. The first to enter the market; 4. Products that are 10 times better than other companies (this is just a requirement); 5. Field expertise; 6. Work 100 hours a week? (This is very helpful, but it does not mean it can lead to business) What you need to do is: 1. Devote it all. 2. Match the product with the market (PMF) 3. A minimally feasible team. 4. Pursuing excellence and continuous iteration. 5. Obsession.

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