E-commerce Morning News on December 13

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 13] Taobao data: The total number of post-90s "shopping" increased by 2.7 billion times in 2019; Alibaba Huya launched "Gu Tao" and "Hua Xia", focusing on Hanfu social functions; Alibaba responded to Xianyu's "People Nearby" function to test grayscale: no comment, and is currently understanding; China Railway 12306: The online shopping train ticket business processing time will be extended to 23:30 at night; the latest "Top 500 World Brands": Google, Amazon, Microsoft's top three, 40 Chinese brands have been selected...

　　E-commerce newsletter

　　1. Taobao data: The total number of people born in the 1990s who bought it increased by 2.7 billion times in 2019

　　On December 12, Taobao Double 12 released the consumption trend of post-90s. Alibaba data shows that consumers born in the 1990s have bought more than 2.7 billion times this year compared to last year, which is equivalent to an average of 10 more buys per post-90s in China. Among them, the category with the fastest growing orders of post-90s generation is "agricultural tools". According to Taobao’s Double 12 data, in one hour of the opening of Double 12, sales of agricultural tractors increased by 400% year-on-year, of which 30% of the buyers were born in the 1990s. (E-commerce News)

　　2. Alibaba Huya launched "Ancient Peach" and "Flower Summer", focusing on Hanfu social functions

　　According to Tech Planet, Alibaba launched the Gutao APP and Huya launched the Huaxia APP. Both APPs focus on Hanfu social functions. According to Qichacha information, Zhuo Yichangyou (Beijing) Technology Co., Ltd., the developer of Gutao APP, is suspected to be the actual controller of Alibaba Culture and Entertainment Co., Ltd., and holds 90% of the shares. Guangzhou Cashew Information Technology Co., Ltd., the developer of Huaxia APP, is suspected to be Guangzhou Huya Information Technology Co., Ltd. According to Qimai data, the launch time of "Gu Tao" is July, and the latest version is updated on December 4; the launch time of "Hua Xia" is November, and the latest data is updated on December 5. Both APPs are targeted at Hanfu users, building a community for communication and communication, and provide hot-selling clothing sold in popular stores, as well as accessories and peripherals related to Hanfu. (Europe)

　　3. JD Supermarket and Beingmei signed a strategic cooperation agreement for 2020

　　On December 12, JD Supermarket and Beingmate signed a strategic cooperation agreement for 2020. According to the agreement, the two parties will continue to improve their supply chain, data application, and customer service capabilities, and deepen the application and innovation in areas such as artificial intelligence, channel sinking, and C2M reverse customization. It is reported that previously, Beingmate launched a reverse customized JD Supermarket product "Superstar Selected Rice Noodles", based on consumer needs and JD Big Data. This product is best-selling in Beingmate Rice Noodles category. (E-commerce News)

　　4. Suning joins hands with Shanghai Wenguang Interactive and Five Star Sports to establish a joint venture to expand content exports

　　On December 12, Suning Sports Group, Shanghai Cultural and Television Interactive TV and Five Star Sports held a project cooperation signing ceremony at the Shanghai Internet Audio-Visual Industry Week and officially announced the establishment of a joint venture - Ningdong Sports. According to Suning Sports, Ningdong Sports will integrate three-party resources to expand content exports, and use top football events such as the Premier League and the Chinese Super League as the core top sports content to present it to the audience through professional TV channels. At the same time, Ningdong Sports will focus its operations in the future on improving user scale and comprehensively innovate the business model of sports content. (Interface News)

　　5. JD Supermarket and Panpan reached a strategic cooperation, which is expected to achieve sales growth of 300% in the next three years.

　　According to December 12, JD Supermarket recently reached a strategic cooperation with Fujian Panpan Food Group. JD.com and Panpan said that in the future, they will start further cooperation in the areas of co-creation of user operations, co-creation of new big data products, co-construction of full-scene marketing ecosystems, and supply chain improvement, and jointly impact the core strategic goal of 300% sales growth in three years. (E-commerce News)

　　Internet news

　　6. Alibaba responds to Xianyu's "People Nearby" function to test grayscale: no comment, and is understanding

　　Today, in response to Xianyu's "People Nearby" function, Alibaba's official response said it would not comment and was getting to know. Previously, a netizen posted on Maimai that Xianyu wants to do the "people nearby" function, which has been developed almost the same, and after Double 12, it will require a grayscale test. (Webmaster's Home)

　　7. China Railway 12306: The processing time for online train tickets is extended to 23:30 at night

　　China Railway 12306 website issued an announcement: From December 12, 2019, the 12306 network service processing time will be extended from 6:00-23:00 to 6:00-23:30. During this period, passengers can apply for ticket purchase, change, refund, and other services on the 12306 website and the "Railway 12306" APP. The 2020 Spring Festival train tickets will be on sale today. During the 2020 Spring Festival travel rush, the national railway is expected to send 440 million passengers, an increase of 8.0% year-on-year, with an average daily passenger number of 11 million. According to reports, the 2020 railway Spring Festival travel rush starts on January 10 and ends on February 18, with a total of 40 days, 15 days before the festival and 25 days after the festival. The railway department arranged for 5,275 passenger trains to be launched daily before the festival, with a transportation capacity of 10.1 million people; after the festival, 5,410 passenger trains to be launched daily, with a transportation capacity of 10.43 million people. (IT Home)

　　8. The latest "Top 500 World Brands": Top 3 Google, Amazon, Microsoft, and 40 Chinese brands were selected

　　On December 12, the 2019 "Top 500 World Brands" ranking compiled by World Brand Lab was announced on the 11th in New York, USA. Thanks to business growth in areas such as cloud computing and driverless driving, last year's runner-up Google beat Amazon to top the list; Amazon retreated to second place; Microsoft, which saw a big increase in net profit in fiscal 2019, ranked third. 40 brands in China were selected. Among them, the brands that performed well include State Grid, Tencent, China Life Insurance, China Resources, Changhong, Qingdao Beer, Sinochem, Wuliangye, Air China, China Aerospace Science and Technology, Hengli, China Everbright Group, and XCMG. (Titanium Media)

　　9. QQ Music Open Platform releases the "Billion-Billion Incentive" plan to help music creators

　　On December 12, it was the first anniversary of Tencent Music Entertainment Group (hereinafter referred to as "TME")'s listing, and the QQ Music Open Platform released a new monetization policy "100,000 yuan incentive plan", and increased support with the "incentive funds of 100,000 yuan and below are included in the musicians" to help the talents of music content creators be truly monetized. It is understood that the QQ Music Open Platform has only been launched for one month, with 12,000 new musicians, and the total number of playbacks of works is nearly 600 million. It has helped many young musicians such as Yongbin Ryan.B and Uu to become "super new stars". The platform has also launched a number of popular songs such as "Girl by the Bridge" and "It's Like". Among them, "The Girl by the Bridge" has been launched for 10 days, and the number of views has exceeded 200 million. (Titanium Media)

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　　10. Pentagon responds to Amazon's suspension of project requirements: delays will lag behind China

　　According to Bloomberg on December 11, in response to the US e-commerce giant Amazon recently suing the Pentagon for giving a $10 billion cloud computing service contract to Microsoft and asking the Pentagon to suspend the project, US Defense Secretary Esper said on the 11th that if the project is forced to postpone the implementation, the US military will face the risk of "lagging behind China." (E-commerce News)

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