What are the points to pay attention to when optimizing Taobao titles?

　　Recently, I am also doing Alibaba's operation and suddenly realized that writing titles is indeed a time-consuming task. After spending time writing them, there will be problems with the system detection. After several modifications, I found the trick. In fact, title optimization is still very important. After all, fuzzy searches are all about checking titles. Only when the titles are fully in line with consumers' search habits can they be matched.

　　As a Taobao seller, when uploading products and writing titles, you must not only know what sensitive words are on Taobao’s titles, but also know the title optimization skills. Let me introduce it to you below.

　　In fact, there are some time considerations. Generally, everyone likes to shop in the afternoon and evening. The editor recommends that you avoid this time and change the optimization time to the morning.

　　Things to note:

　　1. Periodically optimize the title

　　The popular keywords on Taobao will continue to change with the changes of seasons and trends; so periodically optimize the title (at least one or two times per month according to the popular search terms on Taobao) can continue to bring search traffic. For example, when there are hundreds of babies, it is a troublesome to update and optimize them all, so when there are many babies, you can consider using tools to optimize them. Taobao service platform has many tools to optimize titles, which saves time and effort.

　　2. Make up the keywords of 30 Chinese characters with the title, try not to leave spaces

　　The length rule of Taobao Baby title is that you can enter up to 30 keywords. Each keyword is traffic and has potential transactions. Therefore, there is only one space or no space in a title.

　　3. Keywords that are not related to the baby are not used

　　Because the buyer's search intention is very obvious, such as the "down jacket" he searched for and your product picture is a wool sweater, the chance of him clicking in is slim. Using keywords that are not related to your baby will be punished if the violation is a violation

　　4. The more hot search keywords in the title that match the baby, the higher the chance of being searched.

　　The more hot search keywords in the title that match the attributes, characteristics, etc. of the baby, the higher the chances of your baby being searched when the buyer enters relevant keywords to find the baby. Therefore, when optimizing, you should pay attention to choosing the right words according to the specific situation of the baby, so as to avoid violations or better optimization, so as to effectively increase search traffic.

　　5. The tight words cannot be disassembled

　　If you have a set of core keywords such as "loose short-sleeved chiffon shirt", then don't insert other keywords in it. The higher the density, the greater the weight. So, ensure their tightness

　　6. The high point is in front and the high turn behind

　　It is to place the high click-through rate at the front of the title, which is conducive to the buyer's first viewing, and the high conversions at the end of the title. Keywords combined by two sets of keywords can also be placed in the middle if the click-through rate is high and the conversion rate is high.

　　In short, the editor can tell you that there are time considerations when optimizing Taobao titles. It is recommended that you try to avoid optimizing when there is a high traffic. At the same time, you must also follow the above Taobao SEO optimization rules, so that the store can do better and better.